United States
Beingtheblooms built her following around a refreshingly accessible home-decor premise: meaningful, budget-conscious transformations that don't require owning your space or having advanced DIY skills.
Total Followers -0.0%
2.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
90K followers · 3% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.6K–$20K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -114 -0.0% | +0 +0.0% | -114 |
| Last 30 days | -99 -0.1% | -685 -0.1% | +0 +0.0% | -784 |
| Last 90 days | -296 -0.3% | -2056 -0.4% | +0 +0.0% | -2352 |
| Last 365 days | -296 -0.3% | -2056 -0.4% | +0 +0.0% | -2352 |
Daily follower snapshots from CreatorDB's longitudinal index.
Beingtheblooms built her following around a refreshingly accessible home-decor premise: meaningful, budget-conscious transformations that don't require owning your space or having advanced DIY skills. Operating under the self-coined "Lazy DIY" Mom identity, the U.S.-based creator centers her content on renter-friendly solutions — peel-and-stick wallpaper, removable accents, and affordable Amazon finds — that give renters and first-time homeowners a realistic path to personalizing their spaces. TikTok is her primary engine, where she has assembled a multi-million-follower audience with engagement well above category norms, while Instagram serves as a secondary discovery and shopping layer and YouTube houses longer tutorial-style content.
Her audience skews heavily female and spans a wide adult age range, with a strong concentration in the 25–44 bracket — people actively setting up or refreshing homes on constrained budgets. Brand collaborations with peel-and-stick wallpaper labels like Wall Blush signal that home-product companies see her as a high-trust conversion driver, not just an awareness play. The Amazon affiliate thread running through her TikTok and Instagram positions her well in the commerce-creator economy, where product-linked content monetizes beyond sponsored posts. As the renter-friendly decor category continues to grow alongside rising homeownership barriers, her niche positioning and above-average engagement make her a durable fit for home, lifestyle, and budget-retail brands.
Beingtheblooms reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home Decor / Wallpaper, a clear signal of fit for brands in those categories. Demonstrated partners include Wall Blush. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home Decor / Wallpaper and related categories, Beingtheblooms offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Beingtheblooms's tier (Macro, 2.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Beingtheblooms (handle @beingthebloomss) is the creator behind the "Lazy DIY Mom" identity she made famous on TikTok. She focuses on renter-friendly home decor and DIY transformations that require no major tools, no permanent changes, and no big budget. Her approach resonated strongly with renters and apartment dwellers looking to personalize their spaces, helping her grow to over 2 million TikTok followers.
Beingtheblooms built her entire brand around being a renter, and that identity shapes every project she posts. Her DIY ideas are specifically designed to leave no trace — removable wallpaper, temporary hooks, and non-destructive styling so followers never risk losing a security deposit. This renter-first angle is stated directly in her YouTube bio and is the core reason her audience trusts her over mainstream home renovation content.
Yes, Wall Blush is a brand Beingtheblooms has featured prominently in her content. She's shared videos showing both how to install Wall Blush peel-and-stick wallpaper and — notably — how cleanly it removes, which directly addresses the biggest concern renters have about using wallpaper. The partnership is a natural fit since Wall Blush's removable products align perfectly with her renter-safe DIY philosophy.
Beingtheblooms uses peel-and-stick wallpaper panels — cut to size — to create large statement art pieces that go up like a gallery print but cost a fraction of custom framed artwork. The technique is fully renter-safe because the wallpaper is removable, and it produces a bold, high-design look without any painting or carpentry. She's shared this specific method as a standalone DIY idea across both TikTok and YouTube.
The "Lazy DIY" label is Beingtheblooms' way of telling her audience that her projects require no advanced skills, professional tools, or hours of effort. The name is deliberately self-deprecating and reassuring — if she can do it quickly and easily, so can anyone watching. It also sets clear expectations: her channel is not about complex woodworking or contractor-level renovations, but fast, accessible updates that create a real visual difference.
Beingtheblooms gave her parents' plain all-white kitchen a personality upgrade using a patterned peel-and-stick wallpaper called "Lily." The project required no painting or permanent installation — just removable wallpaper applied to add color and character to a bland space. It's a clear example of how she applies her renter-friendly philosophy even to other people's homes, not just her own rental.
Beingtheblooms regularly curates Amazon finds for home decor, kitchen gadgets, and budget-friendly styling pieces, linking them directly from her TikTok bio. Her product picks align with her affordable, renter-friendly aesthetic — items that look expensive but aren't, and that require no permanent installation. Hashtags like #amazonfinds and #kitchengadgets appear consistently across her posts, reflecting how central Amazon shopping content is to her brand.
Beingtheblooms' content is built specifically for apartment renters and anyone who can't make permanent changes to their space — it's the entire premise of her brand. Every project avoids drilling, painting, or altering any surface in a way that can't be fully undone. Her Instagram bio states that "everyone deserves a home they love," a mantra aimed squarely at people who feel stuck with a rental they can't truly make their own.
Beingtheblooms has grown to over 2 million followers on TikTok, making it her largest platform by a significant margin. Her short-form home transformation content — particularly peel-and-stick wallpaper tutorials and Amazon finds — drives engagement well above the category average. TikTok is where the "Lazy DIY Mom" brand really took off and where most of her audience discovery continues to happen.
Yes, Beingtheblooms has a YouTube channel where she describes herself as "The Lazy DIY Mom on TikTok," deliberately bridging both platforms under the same brand identity. Her YouTube content covers the same renter-friendly DIY and home decor topics but in longer tutorial format, allowing for more detail than a short TikTok clip permits. TikTok remains her biggest platform by audience size, but YouTube serves as the destination for deeper, step-by-step how-to content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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