United States
Beingcrystalnicolee is a creator with a presence on TikTok (674,000 followers), based in United States.
Total Followers +0.0%
674K
Across TikTok
Primary Platform
TikTok
674K followers · 100% of audience
Engagement
11.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
Her Agenda profiled Nicole on her career pivot, brand partnerships, and nearly a decade of building her influencer business from a natural hair YouTube channel to a multi-platform beauty and lifestyle brand.
Black Enterprise highlighted how Nicole left civil engineering during the pandemic to build a 1M+ follower creator business, landing deals with Kiehl's, Olay, Aveeno, SheaMoisture, NYX Cosmetics, and L'Oréal Paris, and speaking at the Sephora Impact Summit.
AfroTech detailed how Nicole's content creation income eventually exceeded her civil engineering paycheck, prompting her to go full-time and build a team including two video editors and an assistant.
Net Influencer traced her origin story — launching a natural hair channel in 2017 under 'CurlieCrys' at the University of New Orleans — through to her current multi-platform beauty and lifestyle presence.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 674,000 | +0 | 11.1% | 5.8 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Beingcrystalnicolee is a creator with a presence on TikTok (674,000 followers), based in United States. Their content sits in the beauty & lifestyle space. Their TikTok bio reads: "beauty | lifestyle | fashion intentionally selfish🤍 curliecrys@gmail.com". The full audience and engagement breakdown is below.
Beingcrystalnicolee reaches an audience concentrated in United States primarily through TikTok, and is best activated via TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Jergens. Engagement on TikTok runs around 11.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Skincare and related categories, Beingcrystalnicolee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Beingcrystalnicolee's tier (Mid, 674K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — she has shared a self-described "rags to riches" story about leaving an engineering career to bet on herself as a full-time content creator. The pivot is a recurring theme in her lifestyle content and resonates strongly with her core audience of young professional women navigating similar crossroads.
"Intentionally selfish" is her personal philosophy and sits front and center in her TikTok bio. She uses it to reframe self-care and self-prioritization as deliberate, empowered choices rather than something to feel guilty about. It ties together her self-love journey content, morning routines, and beauty tutorials under a single guiding idea.
She is an official Jergens partner and has featured the brand within her tanning routine content. Her approach emphasizes achieving an affordable, bronzed, and glowy result, and she regularly tags her tanning videos with #selftanner and #tanning to help the content surface for people searching those looks.
Yes — she holds a paid partnership with Jergens, which she discloses with the #jergenspartner tag. The sponsorship fits naturally into her existing self-tanner and skincare series, where she focuses on affordable, accessible products that deliver a bronzed finish.
Hair content is a major pillar of her TikTok, sitting alongside beauty and lifestyle. She covers closure sew-ins, middle-part styling (including the "bussdown" style she's joked is an Olympic-level skill to maintain), and protective styles filed under #hairtok and #sewin.
Her business email — curliecrys@gmail.com — reveals that "Curlie Crys" is her informal creative nickname, a nod to her curly hair identity. It aligns with the curl-focused hair content she creates and gives her brand a warm, personal feel distinct from her more formal handle.
In one of her widely-engaged posts she named SPF, deodorant, and fragrance as her non-negotiable hot girl summer trio. The format is classic Beingcrystalnicolee — practical, confident, and packaged as a quick lifestyle tip rather than a lengthy review.
Her #selflovejourney content spans morning routines, intentional self-care habits, and mindset topics, all filtered through her "intentionally selfish" philosophy. Rather than purely aspirational aesthetics, she frames these videos around the idea that consistently showing up for yourself is a skill worth developing.
Her name is Crystal Nicole, which she spells out directly in her handle "beingcrystalnicolee." She also goes by the nickname Curlie Crys within her creator branding, particularly for business inquiries.
She is based in the United States, and the large majority of her audience is also American, which reflects the domestic relevance of her beauty, fashion, and lifestyle content. She creates across beauty niches — tanning, haircare, and self-care routines — that resonate especially with US Gen Z and millennial women.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@beingcrystalnicolee · TikTok
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