Mexico
Behrpinturas operates as a Spanish-language YouTube channel aligned with the BEHR paint brand in the Mexican and broader Latin American market — the name itself fusing the brand identity with 'pinturas,' the Spanish word for paints.
Total Followers +0.1%
7K
Across YouTube
Primary Platform
YouTube
7K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Nano
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 7,160 | +10 | 3.0% | 0.7 | 5 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10 +0.1% | +0 +0.0% | +0 +0.0% | +10 |
| Last 90 days | +30 +0.4% | +0 +0.0% | +0 +0.0% | +30 |
| Last 365 days | +30 +0.4% | +0 +0.0% | +0 +0.0% | +30 |
Daily follower snapshots from CreatorDB's longitudinal index.
Behrpinturas operates as a Spanish-language YouTube channel aligned with the BEHR paint brand in the Mexican and broader Latin American market — the name itself fusing the brand identity with 'pinturas,' the Spanish word for paints. Content sits at the intersection of professional painting tutorials, wood-finishing techniques, and home decor inspiration, with a clear emphasis on practical application: topics cover water-based enamels, specialty coatings, carpentry projects, and DIY wood treatments. Post titles referencing figures like Francisco Elías suggest the channel works with craftsmen and tradespeople as on-screen talent, lending a professional credibility that distinguishes it from generic lifestyle decor content.
The audience is overwhelmingly male and concentrated in the prime working-age brackets of 25 to 44, a demographic consistent with home-improvement hobbyists, contractors, and skilled tradespeople — precisely the consumer segment BEHR and its primary retail partner, The Home Depot, seek to reach in Spanish-speaking markets. While the subscriber base is nano-tier, the engagement rate running well above category median signals genuine community investment rather than passive viewership. As home improvement content in Spanish continues to grow across Latin America, Behrpinturas sits in a defensible niche where brand authority and tutorial depth matter more than raw audience scale.
Behrpinturas reaches an audience concentrated in Mexico primarily through YouTube, and is best activated via long-form YouTube integrations. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include The Home Depot. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in diy and related categories, Behrpinturas offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Behrpinturas's tier (Nano, 7K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BEHR Pintasmart is a BEHR paint product line that Behrpinturas regularly features in its content and branded hashtags. The channel highlights it in the context of wood decoration, home improvement, and professional painting techniques, aimed at Spanish-speaking audiences across Latin America.
Francisco Elías is a craftsman or design collaborator featured in Behrpinturas posts titled "BEHR® según Francisco Elías" and "BEHR® through the eyes of Francisco Elías." He offers a personal, hands-on perspective on using BEHR products in real woodworking and decorating projects, giving the channel a human face beyond standard product promotion.
GROUNDED is a BEHR design campaign or color collection promoted through Behrpinturas, built around the idea of creating spaces that help you feel centered — as captured in the post "Con GROUNDED, diseña un espacio para volver a ti" (design a space to return to yourself). It connects interior design trends around calm, restorative home environments to specific BEHR products.
Behrpinturas tackles this head-on in their "Esmaltes base agua: ¿mito o realidad?" content, myth-busting common misconceptions about water-based enamels for woodworking and home décor applications. The approach is tutorial-driven and practical, helping both DIY enthusiasts and professionals decide which finishes work best for their projects.
Yes, The Home Depot is a confirmed sponsor of Behrpinturas. This partnership makes natural sense because BEHR paint is a flagship brand sold through Home Depot stores, and the entire channel is built around showcasing BEHR products and professional painting techniques.
Yes, painting metallic containers ("contenedores metálicos") is one of the recurring project types in Behrpinturas content, reflected consistently in the channel's hashtag usage. This fits their broader mission of showing how BEHR products perform on a range of surfaces — not just wood but also metal and other home materials.
BEHR Specialty is a product line within the BEHR range focused on specialized finishes and surface applications. Behrpinturas uses the hashtag #behrspecialty consistently across its posts, indicating the channel regularly incorporates Specialty product tutorials alongside BEHR's standard paint and enamel offerings.
Behrpinturas operates as a deeply brand-aligned YouTube channel, using official BEHR product hashtags like #behrpintasmart and #behrspecialty and carrying The Home Depot as a named sponsor. Whether it functions as a fully official brand channel or a closely partnered creator account, its content is entirely dedicated to showcasing BEHR products for the Latin American market.
Behrpinturas covers carpentry fundamentals, DIY woodworking builds, wood decoration and finishing, interior design styling, and professional enamel and paint application techniques. The content ranges from accessible how-to guides for home decorators to more technical finishing tutorials for craftspeople, all produced in Spanish.
Behrpinturas is based in Mexico, and the channel's audience is spread across Spanish-speaking Latin America — with strong viewership in Mexico, Argentina, Colombia, and Peru, as well as a segment of U.S.-based Spanish speakers. The audience skews heavily male and spans a wide adult age range, reflecting the DIY home improvement and professional trades community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@behrpinturas · YouTube
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