Begüm Bahar Demir is an Istanbul-based beauty and lifestyle creator whose content spans makeup tutorials, skincare routines, hair styling, and personal vlogging across YouTube, Instagram, and TikTok.
Total Followers +0.2%
779K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
126K followers · 16% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.4K–$17K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1039 -0.2% | -95 -0.1% | -1134 |
| Last 30 days | +3K +2.4% | -1732 -0.4% | +95 +0.1% | +1K |
| Last 90 days | +18K +14.5% | -7570 -1.5% | +999 +0.6% | +12K |
| Last 365 days | +18K +14.5% | -7570 -1.5% | +999 +0.6% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Foreo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Trendyol Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Begüm Bahar Demir is an Istanbul-based beauty and lifestyle creator whose content spans makeup tutorials, skincare routines, hair styling, and personal vlogging across YouTube, Instagram, and TikTok. Operating under her own name, she produces Turkish-language content that balances polished how-to formats — GRWM videos, product walk-throughs, and DIY beauty guides — with a candid lifestyle thread that occasionally pulls in home and daily-life moments. Her business identity, anchored to the domain yoursistanbul.com, signals a degree of brand infrastructure uncommon at her follower tier, suggesting she has built beyond pure content creation into a more formal creator-media operation. Instagram is her largest and most engaged platform by a meaningful margin, and she maintains a consistent posting cadence across all three channels.
Begumbahardemir reaches an audience concentrated in TUR primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare / Haircare, Beauty / Hair Tools, a clear signal of fit for brands in those categories. Demonstrated partners include Foreo and Trendyol. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For TUR-focused brands in Beauty / Skincare / Haircare and related categories, Begumbahardemir offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Begumbahardemir's tier (Mid, 779K combined followers, TUR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Begumbahardemir's public business contact email is listed as begum@yoursistanbul.com, pointing to a venture called Yours Istanbul that she is associated with. This suggests she has built something beyond content creation alone, likely a brand or business tied to Istanbul lifestyle or beauty.
Yes, Begumbahardemir has featured both L'Oréal Paris hair care and L'Oréal Paris skincare in her content, with dedicated hashtags indicating an official partnership with the brand. This fits naturally into her core focus on makeup, skincare routines, and hair styling tutorials.
The Foreo Bear 2 is a microcurrent facial toning device, and Begumbahardemir partnered with Foreo to feature it in her YouTube content. The collaboration sits squarely within her skincare niche, where she regularly showcases beauty tools and routines alongside product tutorials.
Yes, a hashtag referencing Dyson — roughly translating to "breathing freely with Dyson" — appears in her content, indicating a sponsored partnership with the brand. This likely involved one of Dyson's hair styling or airflow products, consistent with her hair care and beauty content focus.
A recent caption from Begumbahardemir reveals she has been going through the process of finding a home to actually live in, describing it as surprisingly difficult. She shared this experience openly with her audience as part of the lifestyle vlogging side of her channel.
Trendyol is Turkey's leading e-commerce and fashion platform, and Begumbahardemir collaborated with them for sponsored content on YouTube. Given her overwhelmingly Turkish audience and her lifestyle and beauty focus, the partnership is a natural match for product discovery content.
Yes, GRWM (Get Ready With Me) videos are a regular part of her content mix, alongside dedicated makeup tutorials and skincare routines. She often uses these formats to combine beauty how-tos with a more personal, conversational tone that resonates with her core female audience.
She covers both — her YouTube bio lists "Makeup | Skincare | Lifestyle" as her three pillars, and her recent captions show her vlogging about personal milestones like home-hunting alongside beauty content. This blend of relatable life updates and beauty tutorials is central to how she connects with her audience.
Begumbahardemir posts almost entirely in Turkish, which reflects her core audience based in Turkey and the wider Turkish-speaking world, including Azerbaijan. Her captions, video titles, and community interactions are all in Turkish, making her content specifically tailored to that community.
Begumbahardemir is based in Turkey, and the large majority of her audience is also Turkish. Her viewership skews strongly female and is concentrated in the 18–34 age range, with a smaller portion of followers coming from countries like the United States and Azerbaijan.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@begumbahardemir · YouTube
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