@becs_Fitbites

The MyProtein discount code shared by becs fitbites is BECSFIT, which she promotes directly in her Instagram bio. It gives her followers a saving on protein supplements when shopping through her link with MyProtein.

No — her husband is not vegan, and that contrast is the whole premise of one of her most distinctive content formats. She regularly films him trying her plant-based recipes and captures his unfiltered reactions as an everyday, non-vegan taste tester.

Her real name is Rebecca, which appears in the business contact email she lists publicly in her Instagram bio. The handle 'becs' is a common shortening of Rebecca, which she pairs with 'fitbites' to reflect her fitness and food focus.

Based on her content, becs fitbites follows a vegan diet and lifestyle. Every recipe she creates is plant-based, and the framing of her 'non-vegan husband tries vegan food' series implies she is the vegan half of the couple making and judging the food.

She specialises in easy, high-protein vegan recipes, spanning snacks, desserts, and everyday meals. Her whole angle is making plant-based, protein-rich eating feel straightforward and accessible rather than technical or time-consuming.

It's a recurring content series where her non-vegan husband acts as a candid, sceptic-friendly taste tester for her plant-based cooking. The format works because it answers the question both vegan and non-vegan viewers actually have — does the food genuinely taste good to someone with no reason to pretend it does?

Yes — she has used hashtags including #newyorkvegan and #veganfoodnyc, suggesting she has documented plant-based food spots in New York City alongside her regular recipe content. This gives her page value beyond just home cooking, extending into vegan restaurant and food discovery content.

Yes, she actively advertises UGC (user-generated content) and brand collaboration services in her Instagram bio, with a dedicated contact email for inquiries. She already holds a named partnership with MyProtein as her primary sponsor.

Becs fitbites is based in the United Kingdom, which is also where the largest share of her audience is located. She also draws a meaningful following from the United States, partly through her New York-focused vegan food content.

Becs fitbites posts primarily on Instagram, where she shares vegan recipes, MyProtein content, and her husband's food reaction videos. Her engagement rate runs well above the typical category benchmark, meaning her audience is genuinely interactive relative to her follower size.