Operating under the highly generic @beauty handle on Instagram, this micro creator presents an unusually eclectic content mix that spans personal care and fragrance alongside LEGO Star Wars collection showcases and theme park visits to Universal Studios and Disney properties.
Total Followers +5.1%
17K
Across Instagram, YouTube, TikTok
Primary Platform
10K followers · 58% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $247–$693 / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +109 +1.6% | +109 |
| Last 30 days | +750 +7.6% | +0 +0.0% | +110 +1.6% | +860 |
| Last 90 days | +0 +0.0% | -1 -0.4% | +688 +10.1% | +687 |
| Last 365 days | +0 +0.0% | -1 -0.4% | +688 +10.1% | +687 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the highly generic @beauty handle on Instagram, this micro creator presents an unusually eclectic content mix that spans personal care and fragrance alongside LEGO Star Wars collection showcases and theme park visits to Universal Studios and Disney properties. The channel bio — "a better way to beauty" — suggests an original intent to build a beauty discovery brand, but the active TikTok feed tells a broader lifestyle and hobbyist story, with collectibles and pop-culture content drawing genuine audience response alongside fragrance and grooming posts.
Beauty, reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Beauty, offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Beauty,'s tier (Micro, 17K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
EcoGlo is a brand that @beauty has an active partnership with, including behind-the-scenes content posted directly for the brand. The creator also teased an upcoming product drop using the hashtags #NewLaunch and #EcoGlo, signaling an ongoing promotional relationship rather than a one-off post.
Despite the beauty-focused name and handle, @beauty mixes LEGO Star Wars collection content alongside fragrance and lifestyle posts. The account leans into pop-culture fandoms — including Star Wars, Disney, and theme parks — making it notably eclectic for a creator operating under the @beauty identity.
The @beauty handle on Instagram is held by a micro-tier lifestyle and beauty creator who is also active on TikTok and has a dormant YouTube channel. Given that @beauty is an extremely rare single-word handle, the account draws attention simply for existing — though the Instagram side has been inactive for over a year.
The @beauty YouTube bio explicitly states the channel is "for personal purposes" and is "NOT for sale nor is it for business matters." This kind of disclaimer is unusual and strongly suggests the creator has received repeated inquiries about purchasing the premium one-word handle, which they have declined.
Yes, fragrance is one of @beauty's recurring content angles on TikTok, with posts tagged #cologne, #perfume, and #perfumetiktok sitting alongside broader beauty topics. It appears to be a genuine interest area rather than purely sponsored content, based on the organic hashtag usage.
That teaser was tied to a new product launch in partnership with the brand EcoGlo, marked with both #NewLaunch and #EcoGlo. @beauty followed it up with BTS content for EcoGlo, confirming the teaser was a brand collaboration reveal rather than a personal project.
Yes, @beauty has used hashtags including #EpicUniverse, #Universal, and #UniversalStudios, pointing to theme-park visits and coverage as part of their content mix. This fits alongside their Disney and LEGO Star Wars posts as part of a broader entertainment and pop-culture thread running through the account.
No — as of mid-2026, the @beauty Instagram account has not posted in over a year, making it effectively dormant there. The creator's active platform is TikTok, where posts have gone up as recently as days ago and where engagement runs well above the typical category average for an account of their size.
On TikTok, @beauty covers a wide mix including fragrance recommendations, beauty tips, LEGO Star Wars collection content, and Disney or Universal theme-park footage. The breadth is unusual for a beauty-branded account, but their TikTok audience engages strongly, suggesting the fan base follows the creator's personality as much as any single topic.
The largest share of @beauty's audience is based in the United States, followed by India, the United Kingdom, Indonesia, and Mexico. That spread across English-speaking and non-English-speaking markets reflects the global reach a premium-handle account can attract even at the micro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@beauty · Instagram
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