Basquecraft is a creator with a presence on YouTube (758,000 followers), Instagram (70,710 followers), TikTok (61,300 followers), based in ESP.
Total Followers +0.7%
890K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
758K followers · 85% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.5K / IG post
Both Onda Vasca and Noticias de Navarra ran features on Iker Ganuza (Basquecraft), profiling his work reviving traditional outdoor and craft skills and his growing YouTube following of 700K+.
The Pamplona-based newspaper reported that Iker, a former environmental educator, launched the Basquecraft brand alongside his wife as a commercial hedge alongside his YouTube career.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +6K +0.8% | -141 -0.2% | +0 +0.0% | +6K |
| Last 90 days | +23K +3.0% | +629 +0.9% | +0 +0.0% | +23K |
| Last 365 days | +23K +3.0% | +629 +0.9% | +0 +0.0% | +23K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bluetti Power Inc. Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Trade Republic Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| CUKTECH Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | May 2025 | — |
Basquecraft is a creator with a presence on YouTube (758,000 followers), Instagram (70,710 followers), TikTok (61,300 followers), based in ESP. Their content sits in the bushcraft & survival space. Their YouTube bio reads: "Aupa! Me llamo Iker y este canal está enfocado a mis actividades bushcraft. Compartiré mis tareas al aire libre, artesanias, temáticas de supervivencia y mucho más. Seguidme en este viaje y podréis ver mi progresión continua mientras adquie". The full audience and engagement breakdown is below.
Basquecraft reaches an audience concentrated in ESP primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an outdoors creator they map naturally to brands targeting that space. Demonstrated partners include Bluetti Power Inc. and Trade Republic. Engagement on YouTube runs around 4.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Basquecraft's tier (Mid, 890K combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Basquecraft's real name is Iker, which he mentions in the opening line of his YouTube channel description. The name Basquecraft blends his Basque Country heritage with the English word craft — a reflection of both his regional identity and his passion for bushcraft and traditional artisanship.
Yes, the channel name is a direct nod to the País Vasco region of northern Spain, and Iker is a distinctly Basque given name. His content reinforces this roots-first identity, regularly drawing on Basque tools, customs, and cultural history alongside broader Spanish outdoor traditions.
"The Basque walking stick is ILLEGAL" is the title of one of his standout uploads, and it perfectly captures his signature storytelling approach: taking a piece of traditional Basque heritage and framing it as unexpectedly controversial. Rather than sticking to pure how-to survival content, he consistently explores where regional culture and modern legal reality collide.
History is a major pillar of the channel alongside outdoor skills. Basquecraft has made videos on topics like the most expensive food in the Roman Empire and Cristóbal Colón, and his regular use of hashtags around prehistory and myths shows he treats Spanish and Basque cultural heritage as equally central to the channel as axes and fire-starting.
Confirmed sponsors on his YouTube channel include Bluetti Power, Trade Republic, CUKTECH, Revolut, and NordVPN. The mix is revealing: portable power brands like Bluetti and CUKTECH are a natural fit for off-grid outdoor content, while fintech names like Revolut and Trade Republic reflect the financial appeal of his largely adult male Spanish-speaking audience.
The video shows Basquecraft stepping beyond pure bushcraft into the rural lifestyle and personal finance topics his audience genuinely lives with. A large share of his viewers are older adults with a deep connection to traditional and rural ways of life, making housing and land ownership a natural extension of the world his channel inhabits.
Yes — his Instagram bio explicitly calls out artesanías y conservación de nuestras tradiciones (crafts and conservation of our traditions) as a core mission, and he has featured the manta de lana (wool blanket) among his content topics. He positions himself not just as a survival educator but as an active keeper of disappearing Basque and Iberian craft techniques.
"What are they making with these wood shavings?" is a classic curiosity-hook title Basquecraft uses to pull viewers into traditional craft techniques. His channel regularly documents hands-on outdoor material work that has largely disappeared from everyday life, and this question-as-title format is a key part of how he generates the above-average engagement his channel consistently achieves.
Bluetti produces portable power stations and solar generators built for off-grid situations — exactly the scenarios Basquecraft's audience is most interested in. Sponsoring a highly engaged bushcraft creator with a predominantly male, outdoors-oriented audience across Spain and Latin America gives Bluetti a credible, contextually relevant placement rather than a generic ad slot.
While Spain is his largest audience base, meaningful shares of his viewership come from Mexico and Argentina as well, making him one of the more broadly followed Spanish-language bushcraft creators across the Spanish-speaking world. His content style — mixing survival skills, traditional crafts, and cultural history — travels well across the Spanish-speaking diaspora with its shared interest in rural heritage.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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