United States
Barstoolgambling is a creator with a presence on YouTube (308,000 followers), Instagram (833,234 followers), TikTok (675,200 followers), based in United States.
Total Followers -0.1%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
308K followers · 17% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Spotlight PA reported that Barstool Sports personalities — who hold a multiyear marketing deal with DraftKings — publicly pushed messaging against a proposed Pennsylvania sports betting tax hike, raising questions about unregistered lobbying. Barstool and the influencers declined to comment.
Barstool Sports and Dave Portnoy agreed to a TV partnership with Fox Sports, resulting in a new FS1 morning program ('Wake Up Barstool') that launched in September 2025 — expanding the Barstool brand, including its gambling content, to linear television.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -250 -0.0% | +0 +0.0% | -250 |
| Last 30 days | +0 +0.0% | -1000 -0.1% | +0 +0.0% | -1000 |
| Last 90 days | +0 +0.0% | +10K +1.2% | +0 +0.0% | +10K |
| Last 365 days | +0 +0.0% | +10K +1.2% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DraftKings Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Aura Frames Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Roman Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Ro Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Pepsi Food & Beverage | Sponsored content | 2022–2023 | — | |
| Wahl Grooming | Sponsored content | Long-term | — |
Barstoolgambling is a creator with a presence on YouTube (308,000 followers), Instagram (833,234 followers), TikTok (675,200 followers), based in United States. Their content sits in the sports betting & gambling space. Their YouTube bio reads: "All things gambling @barstoolsports". The full audience and engagement breakdown is below.
Barstoolgambling reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, Grooming, a clear signal of fit for brands in those categories. Demonstrated partners include DraftKings and Aura Frames. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Barstoolgambling's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Barstoolgambling is the official gambling and sports betting channel operating under the Barstool Sports media brand. The account covers odds commentary, gambling culture, and sports debate content as part of the broader Barstool ecosystem, which is why their handle tags @barstoolsports directly in their bio.
Yes, Barstoolgambling has an active partnership with DraftKings, confirmed by the #dkpartner tag used consistently across their content and DraftKings appearing as a named YouTube sponsor into 2026. Given that DraftKings is one of the largest legal sports betting platforms in the US, the pairing is a natural fit for a gambling-focused Barstool channel.
It's Barstoolgambling's signature TikTok motto, and it's a direct nod to sports betting culture — betting the "under" means wagering that a game's combined score stays below a set line, widely considered the safer and less exciting side of a total bet. The phrase captures the channel's identity: lean into high-scoring, big-action bets and don't play it boring.
NFL coverage is a core pillar of what Barstoolgambling posts, including betting commentary, fan polls, and sports trivia like logo-identification challenges. Their content blends gambling culture with football fandom rather than functioning purely as a picks service, which keeps the format engaging beyond just odds discussion.
Poker is a recurring topic for Barstoolgambling, with #poker appearing regularly among their most-used hashtags. Barstool Sports has a broader poker presence across its brand, and the gambling channel serves as part of that ecosystem alongside the sports betting commentary that dominates their feed.
Yes, World Cup moments were a major content focus for Barstoolgambling, including posts reacting to England's late collapse and Argentina taking the lead in added time — exactly the kind of dramatic, bet-busting moments their audience lives for. The content mixed sports outrage with gambling stakes, driving strong engagement from soccer and betting fans alike.
Interactive fan content is a signature part of the Barstoolgambling format — asking followers to name NFL star logos, debate the hardest trophy to win in sports, or pick one group to follow for life. This style drives heavy comment engagement and keeps their numbers running above the category average without relying solely on betting odds content.
Confirmed Barstoolgambling sponsors include DraftKings, Gametime (the live-event ticket app), Roman and Ro (men's telehealth), and Aura Frames. The sponsor mix shows the channel attracts brands targeting active, sports-minded adult males well beyond gambling-adjacent advertisers.
Barstoolgambling is active across YouTube, Instagram, and TikTok, with a combined following across all three platforms in the Macro tier. Their TikTok sees the strongest short-form engagement and is updated most frequently, while Instagram handles highlights, polls, and sponsored posts.
Barstoolgambling's audience skews heavily male — roughly four out of five followers are men — with the strongest concentration in the 25–34 age bracket, though a notable chunk of followers are 45 and older. Around 80 percent of their audience is based in the United States, which lines up with the legal sports betting expansion driving gambling content consumption domestically.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@barstoolgambling · YouTube
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