United States
Barstool Gambling is the dedicated sports betting and casino content vertical of Barstool Sports, the Boston-founded sports and pop culture media company built by Dave Portnoy.
Total Followers -0.1%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
308K followers · 17% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Spotlight PA and WPSU reported that Barstool Sports influencers — including Big Cat — publicly pushed messaging against a proposed Pennsylvania sports betting tax increase, while Barstool holds a multi-year exclusive marketing partnership with DraftKings, a registered PA lobbyist. Neither Barstool nor the influencers were registered as lobbyists. The story is directly relevant to @barstoolgambling, which carries DraftKings sponsorships.
A new weekday two-hour live studio show featuring rotating Barstool talent launched on FS1, broadening the reach of Barstool's personalities — many of whom appear in @barstoolgambling content.
Variety reported the sweeping partnership brings Barstool founder Dave Portnoy and other Barstool personalities into Fox Sports' college football, college basketball, and daily FS1 studio coverage — a major distribution expansion for the broader Barstool brand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -83 -0.0% | +0 +0.0% | -83 |
| Last 30 days | +0 +0.0% | -917 -0.1% | +0 +0.0% | -917 |
| Last 90 days | +0 +0.0% | +10K +1.2% | +0 +0.0% | +10K |
| Last 365 days | +0 +0.0% | +10K +1.2% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DraftKings Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Aura Frames Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Roman Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Ro Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Wahl Grooming | Sponsored content | Long-term | — | |
| Pepsi Beverage | Sponsored content | Long-term | — | |
| Jack and Coke Beverage / Alcohol | Sponsored content | Long-term | — |
Barstool Gambling is the dedicated sports betting and casino content vertical of Barstool Sports, the Boston-founded sports and pop culture media company built by Dave Portnoy. Operating across YouTube, Instagram, and TikTok, the account serves as a home for gambling picks, live casino reactions, poker coverage, and the kind of loud, opinion-driven sports debate that defines the broader Barstool brand. Regular appearances from Barstool personalities — including Eddie, who appears in casino slot content — give the channel a cast-driven feel rather than a single-host format. The TikTok bio's line 'Life is too short to bet the under' captures the channel's ethos: high-energy, unapologetically pro-action gambling content aimed squarely at recreational bettors who treat wagering as entertainment.
The audience skews heavily male and spans a wide age range, with a meaningful contingent of older viewers alongside the core 25–34 demographic — a pattern consistent with sports gambling audiences who carry real disposable income. A long-running DraftKings partnership is the channel's anchor sponsorship and represents a natural alignment; additional deals with Gametime (live event ticketing) and men's health brands like Roman signal a broader lifestyle positioning around sports, live entertainment, and male wellness. Engagement sits above category median, suggesting the audience is genuinely invested rather than passively accumulated. As regulated sports betting continues to expand across U.S. states, Barstool Gambling is well-positioned as a brand-safe on-ramp for gambling-adjacent advertisers who want reach inside an already-converted bettor audience.
Barstoolgambling reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Grooming, Beverage, Beverage / Alcohol, a clear signal of fit for brands in those categories. Demonstrated partners include DraftKings and Aura Frames. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Barstoolgambling's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Barstoolgambling is the official gambling and sports betting channel operating under the Barstool Sports media brand. The account covers odds commentary, gambling culture, and sports debate content as part of the broader Barstool ecosystem, which is why their handle tags @barstoolsports directly in their bio.
Yes, Barstoolgambling has an active partnership with DraftKings, confirmed by the #dkpartner tag used consistently across their content and DraftKings appearing as a named YouTube sponsor into 2026. Given that DraftKings is one of the largest legal sports betting platforms in the US, the pairing is a natural fit for a gambling-focused Barstool channel.
It's Barstoolgambling's signature TikTok motto, and it's a direct nod to sports betting culture — betting the "under" means wagering that a game's combined score stays below a set line, widely considered the safer and less exciting side of a total bet. The phrase captures the channel's identity: lean into high-scoring, big-action bets and don't play it boring.
NFL coverage is a core pillar of what Barstoolgambling posts, including betting commentary, fan polls, and sports trivia like logo-identification challenges. Their content blends gambling culture with football fandom rather than functioning purely as a picks service, which keeps the format engaging beyond just odds discussion.
Poker is a recurring topic for Barstoolgambling, with #poker appearing regularly among their most-used hashtags. Barstool Sports has a broader poker presence across its brand, and the gambling channel serves as part of that ecosystem alongside the sports betting commentary that dominates their feed.
Yes, World Cup moments were a major content focus for Barstoolgambling, including posts reacting to England's late collapse and Argentina taking the lead in added time — exactly the kind of dramatic, bet-busting moments their audience lives for. The content mixed sports outrage with gambling stakes, driving strong engagement from soccer and betting fans alike.
Interactive fan content is a signature part of the Barstoolgambling format — asking followers to name NFL star logos, debate the hardest trophy to win in sports, or pick one group to follow for life. This style drives heavy comment engagement and keeps their numbers running above the category average without relying solely on betting odds content.
Confirmed Barstoolgambling sponsors include DraftKings, Gametime (the live-event ticket app), Roman and Ro (men's telehealth), and Aura Frames. The sponsor mix shows the channel attracts brands targeting active, sports-minded adult males well beyond gambling-adjacent advertisers.
Barstoolgambling is active across YouTube, Instagram, and TikTok, with a combined following across all three platforms in the Macro tier. Their TikTok sees the strongest short-form engagement and is updated most frequently, while Instagram handles highlights, polls, and sponsored posts.
Barstoolgambling's audience skews heavily male — roughly four out of five followers are men — with the strongest concentration in the 25–34 age bracket, though a notable chunk of followers are 45 and older. Around 80 percent of their audience is based in the United States, which lines up with the legal sports betting expansion driving gambling content consumption domestically.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@barstoolgambling · YouTube
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