United States
Grant runs @bakingbygrant, a US-based pastry-focused TikTok channel that documents his trajectory from informal frat house cook to credentialed pastry chef at Snake River Sporting Club — a position he references openly in his channel bio alongside an earnest call-out to Food Network.
Total Followers -0.1%
588K
Across TikTok
Primary Platform
TikTok
588K followers · 100% of audience
Engagement
21.7%
vs. 1.5% category median
Sponsorship Tier
Mid
His TikTok bio updated to reflect the new position at the luxury Jackson Hole resort, a notable step up from the college-kitchen content that built his audience.
He shared income figures from market sales openly on TikTok, framing it as a transparency effort for aspiring baker-entrepreneurs — noting the account launched exactly one year prior.
Announced in TikTok video captions, the site is intended to house his full library of restaurant-tested recipes for followers.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 588,400 | -588 | 21.7% | 2.8 | 4 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -118 -0.0% | +0 +0.0% | +0 +0.0% | -118 |
| Last 30 days | -588 -0.1% | +0 +0.0% | +0 +0.0% | -588 |
| Last 90 days | -2883 -0.5% | +0 +0.0% | +0 +0.0% | -2883 |
| Last 365 days | -2883 -0.5% | +0 +0.0% | +0 +0.0% | -2883 |
Daily follower snapshots from CreatorDB's longitudinal index.
Grant runs @bakingbygrant, a US-based pastry-focused TikTok channel that documents his trajectory from informal frat house cook to credentialed pastry chef at Snake River Sporting Club — a position he references openly in his channel bio alongside an earnest call-out to Food Network. That self-aware, aspirational framing is central to his appeal: his content blends legitimate professional technique with an accessible, conversational tone. Post captions read less like recipe tutorials and more like journal entries from a working kitchen — he'll describe a batch of rainbow unicorn croissants or a blueberry fritter run with personal asides and quiet humor, pulling viewers into the rhythm of a real pastry shift rather than a staged cooking set.
Bakingbygrant reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 21.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Bakingbygrant offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bakingbygrant's tier (Mid, 588K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Grant is a working professional, not just a home baker. His TikTok bio identifies him as the Pastry Chef at Snake River Sporting Club, a full kitchen role he frames as a significant career step up from his earlier informal cooking days.
Grant currently works as Pastry Chef at Snake River Sporting Club, which he calls out by name in his TikTok bio. His videos reflect the scale of a professional operation — batch runs of hundreds of cookies and multiple pastry styles produced in a single shift.
In his TikTok bio, Grant describes himself as an "Old Frat House Chef," pointing to an origin of cooking for a college fraternity before moving into professional kitchens. That informal background gives his content a grounded, relatable energy even as the actual techniques on display are clearly professional-level.
Not yet — his TikTok bio includes a direct public appeal: "If the Food Network sees this.. Let me work for you!!" That message suggests no formal Food Network appearance or partnership had materialized at the time he wrote it. His unusually high audience engagement could make that ambition more realistic as his profile grows.
Rainbow Unicorn Croissants are one of Grant's most eye-catching creations, featured in a video alongside Chocolate Lava Cakes. The name signals a colorful, whimsical take on laminated pastry — a recurring pattern in his content where professional technique meets playful, shareable presentation.
Drew appears to be a close coworker of Grant's at the pastry kitchen, based on a video titled "Lemon Bars, Peach Danishes, and Drew's last day." Grant's caption carried a genuinely emotional tone, suggesting Drew was a real colleague he worked alongside rather than a passing cameo.
#recipe ranks among his most-used hashtags, and video titles like "The Easiest Dessert you'll ever make" and "the Perfect Brownies" suggest instructional intent alongside the kitchen storytelling. His content appears to range from beginner-accessible bakes all the way up to technically demanding professional pastry.
Grant's catalog includes croissants, peach danishes, lemon bars, blueberry fritters, brownies, chocolate lava cakes, and large-batch breads and cookies. He has a clear pull toward chocolate-forward desserts and laminated pastry, but he regularly mixes in simpler everyday bakes to keep the content accessible.
Bakingbygrant lists YouTube as his primary platform, though his largest measurable community has grown on TikTok, where he sits in the mid-tier creator range. His TikTok engagement runs well above the category average, which points to a highly responsive and loyal following on that platform.
Bakingbygrant is based in the United States, and the overwhelming majority of his audience is also American. His TikTok bio doesn't name a specific city, but his employer — Snake River Sporting Club — offers a geographic clue for anyone trying to place him.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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