United Kingdom
Bakedbybenji is the Instagram and YouTube presence of Benjamina Ebuehi, a London-based baker, food stylist, and writer who first came to widespread attention as a contestant on The Great British Bake Off.
Total Followers -0.1%
241K
Across Instagram
Primary Platform
YouTube
241K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 240,957 | -265 | 3.4% | 0.9 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -72 -0.0% | +0 +0.0% | +0 +0.0% | -72 |
| Last 30 days | -265 -0.1% | +0 +0.0% | +0 +0.0% | -265 |
| Last 90 days | +434 +0.2% | +0 +0.0% | +0 +0.0% | +434 |
| Last 365 days | +434 +0.2% | +0 +0.0% | +0 +0.0% | +434 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Baileys Alcohol / FMCG | Sponsored content | 2025–2026 | — | |
| The White Company Lifestyle / Home | Sponsored content | 2025–2026 | — | |
| Maison Margiela Fragrances Beauty / Fragrance | Sponsored content | 2025–2026 | — | |
| Essie Beauty / Nails | Sponsored content | 2025–2026 | — |
Bakedbybenji is the Instagram and YouTube presence of Benjamina Ebuehi, a London-based baker, food stylist, and writer who first came to widespread attention as a contestant on The Great British Bake Off. Since leaving the show, she has built a distinctly editorial food identity — her content leans toward considered, beautifully styled baking rather than high-volume recipe output, which reflects her parallel career as a three-time cookbook author and a columnist for Guardian Feast, The Guardian's dedicated food supplement. Her newsletter, Sweet Things, extends that editorial voice into a more intimate format, signalling an audience that reads as much as it watches.
Her following skews heavily female and concentrates in the 25–44 age range, with meaningful reach across both the UK and the United States — a transatlantic footprint that suits the crossover appeal of British baking culture in American food media. An engagement rate well above category median suggests a genuinely invested community rather than a passive one. Sponsorship activity spanning lifestyle fragrance (Maison Margiela), home (The White Company), and drinks (Baileys) positions her as a broader lifestyle voice rather than a narrowly functional food account, making her an accessible fit for premium consumer brands seeking a tasteful, educated female-skewing audience. As her cookbook catalogue grows and her Guardian column adds institutional credibility, her brand-partnership ceiling is likely to rise with her editorial profile.
Bakedbybenji reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Alcohol / FMCG, Lifestyle / Home, Beauty / Fragrance, a clear signal of fit for brands in those categories. Demonstrated partners include Baileys and The White Company. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Alcohol / FMCG and related categories, Bakedbybenji offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bakedbybenji's tier (Mid, 241K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Benjamina Ebuehi — the baker behind Bakedbybenji — competed on Series 7 of The Great British Bake Off in 2016, where she became known for her elegant, beautifully flavored bakes. That appearance gave her an early platform that she has since grown into a full career spanning cookbooks, food media, and content creation.
Bakedbybenji's real name is Benjamina Ebuehi. She is a British baker, food stylist, and cookbook author, and she signs off on professional correspondence as Benjamina.
Bakedbybenji has authored three cookbooks, which she highlights prominently in her social media bio. Her books focus on baking and desserts, reflecting the same visually polished, flavor-forward approach she is known for across her online content.
Yes, Benjamina writes a regular baking column for Guardian Feast, The Guardian's dedicated food supplement. It positions her alongside some of the UK's most respected food writers and extends her reach well beyond social media.
Sweet Things is Bakedbybenji's personal newsletter, which she promotes directly through her Instagram bio. It is designed as a more intimate extension of her baking world, aimed at the home bakers and food enthusiasts who make up her core following.
Yes, food styling is a formal part of Benjamina's professional work alongside her content creation and cookbook writing. Her styling background is visible in the polished aesthetic of her posts, which consistently perform above the category engagement average.
Bakedbybenji has worked with brands including Baileys, The White Company, Maison Margiela Fragrances, and Essie. Her brand mix spans food, home, and lifestyle, which reflects her audience's interests beyond baking alone.
Bakedbybenji's content centres on elegant, dessert-focused baking with a strong emphasis on visual presentation and considered flavour combinations. Her food stylist training is evident throughout, and her work carries the kind of editorial quality more typical of a cookbook than a social feed.
Bakedbybenji is based in the United Kingdom, which is also her largest audience market. She has a significant secondary following in the United States, giving her a transatlantic reach that is relatively uncommon for UK food creators at her tier.
While YouTube is listed as her primary platform, Bakedbybenji's most active and engaged community lives on Instagram, where she has built an audience well into the hundreds of thousands with an engagement rate that sits well above the category median. She maintains a presence on both platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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