Baileysarian

Bailey Sarian built her entire brand around combining two genuine passions — makeup application and deep-diving into criminal cases — because the contrast between a calm beauty tutorial and a disturbing story felt naturally compelling rather than forced. She has described it as a way to keep herself engaged while researching and presenting dark material. Audiences responded to the authenticity of that pairing, and it became one of the most imitated formats in the true crime space.

Murder, Mystery & Makeup Monday is Bailey Sarian's flagship YouTube series where she sits down, does her full makeup routine on camera, and walks through a true crime or murder case from beginning to end. The Monday format gave the series a ritual quality that built a loyal weekly audience. It is the content that originally grew her channel to millions of subscribers and remains what she is most recognized for across the internet.

Dark History is Bailey Sarian's second major content series, covering the hidden, uncomfortable, and often whitewashed chapters of broader historical events — think systemic cover-ups, institutional scandals, and the disturbing truths behind familiar stories. It grew out of her podcast before expanding into its own YouTube presence. The series reflects her stated interest in learning and sharing knowledge beyond individual crime cases.

Yes, Bailey Sarian worked as a professional makeup artist before her channel took off, which explains why the application side of her videos looks polished and intentional rather than hobbyist. That background gave her genuine credibility on the beauty end of her content. It also directly shaped the idea that doing her makeup on camera was a natural thing to pair with storytelling, not a gimmick.

Yes, Bailey Sarian published a book titled Dark History, which expands on the research-heavy storytelling she developed through her podcast and YouTube series. The book applies her signature narrative style to historical events and systemic scandals in long-form written format. It was a natural extension of her brand for fans who wanted to go deeper than what a video or episode could cover.

Dark History exists as a podcast in addition to its YouTube presence, letting fans follow her historical deep-dives in audio-only format — a format that works well since many of her listeners already consume true crime content while commuting, cleaning, or multitasking. The podcast predates the YouTube expansion of Dark History and helped establish the series as its own distinct brand separate from Murder, Mystery & Makeup. It mirrors the same storytelling approach without relying on the visual makeup element.

Bailey Sarian covers a wide range of cases, from individual murders and serial killers to teen killers, twisted conspiracies, and historical crimes that often go underreported. She favors stories with strong psychological or human angles rather than simple crime recaps, and she regularly reacts to or references true crime content from Netflix and other streaming platforms. Her recent content has featured multi-case episodes grouping similar crime types, like disturbing teen killer cases or conspiracy deep-dives.

Bailey Sarian has done sponsored integrations on YouTube with brands including SimpliSafe, HelloFresh, Squarespace, Stitch Fix, and PDS Debt. The mix of home security, meal delivery, and personal finance services maps well to her core audience of adult women who watch long-form content regularly. Her engagement rate running well above the category average makes her a high-value partner for brands that need audiences to actually stick around through a mid-roll read.

Bailey Sarian is based in the United States, and the large majority of her audience is also American, with meaningful followings in the UK and Canada as well. Her content is English-language only, which has shaped a fanbase concentrated in English-speaking markets. She has not made her specific city a recurring part of her public persona.

Bailey Sarian has grown to well over 7 million subscribers on YouTube, placing her firmly in the Mega tier and making her one of the largest true crime-focused channels on the platform. What sets her apart is that her engagement rate runs significantly above the category median — unusual for a channel of that scale, where engagement typically dilutes as audiences grow. That combination of raw size and strong audience connection is what defines her standing in the space.