United States
Bailey_Cole_Racing is a creator with a presence on Instagram (11,880 followers), based in United States.
Total Followers +0.1%
12K
Across Instagram
Primary Platform
YouTube
12K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $297–$832 / IG post
JEGS published a feature confirming the multi-year sponsorship continues into 2026, with Bailey Cole Racing set to compete across multiple off-road platforms and represent the JEGS brand at key industry events.
Tire Review reported Bailey Cole will compete in three KOH classes, including the Every Man Challenge, on a range of Yokohama Geolandar tires as part of Team Yokohama's 2026 KOH roster.
OVR Mag's race recap documented Bailey Cole trading the lead multiple times with eventual winner Brad Lovell, highlighting Cole's competitiveness in the 4600 Stock class throughout the grueling 150-mile course.
Yokohama Tire's official press release named Bailey Cole the reigning KOH 4600 stock class winner and announced he would race in four classes on GEOLANDAR tires at the 2025 King of the Hammers event.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 11,880 | +13 | 4.7% | 3.3 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +15 +0.1% | +0 +0.0% | +0 +0.0% | +15 |
| Last 30 days | +13 +0.1% | +0 +0.0% | +0 +0.0% | +13 |
| Last 90 days | +39 +0.3% | +0 +0.0% | +0 +0.0% | +39 |
| Last 365 days | +39 +0.3% | +0 +0.0% | +0 +0.0% | +39 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Yokohama Tire Automotive / Tires | Brand ambassador | Long-term | — | |
| Randy's Worldwide Automotive Automotive Parts | Channel sponsor | Long-term | — | |
| JEGS Performance Motorsports / Automotive Parts | Sponsored content | Long-term | — | |
| FOX Factory (Ride FOX) Motorsports / Off-road Suspension | Brand ambassador | Long-term | — |
Bailey_Cole_Racing is a creator with a presence on Instagram (11,880 followers), based in United States. Their content sits in the motorsport & racing space. Their YouTube bio reads: "Right Pedal Pusher #TeamYokohama Racer #13 #BaileyCole13 | #baileycoleracing Use code BaileyC13 to save 15% at RANDYS checkout". The full audience and engagement breakdown is below.
Bailey_Cole_Racing reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Automotive / Tires, Automotive Parts, Motorsports / Automotive Parts, a clear signal of fit for brands in those categories. Demonstrated partners include Yokohama Tire and Randy's Worldwide Automotive. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive / Tires and related categories, Bailey_Cole_Racing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bailey_Cole_Racing's tier (Micro, 12K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In rally and off-road racing, the right pedal is the accelerator, so a 'Right Pedal Pusher' means Bailey Cole is the driver — not the navigator or co-driver. It's a common piece of shorthand in the off-road community that immediately signals their role behind the wheel.
Bailey Cole races under number 13, which appears consistently in their branding as #BaileyCole13. The number shows up across their social handles and sponsor discount codes, making it a core part of their racing identity.
Yes — Bailey Cole Racing actively uses the #KOH27 hashtag, pointing to participation in the 2027 edition of King of the Hammers, one of the most demanding ultra4 off-road races in the United States, held annually in Johnson Valley, California. It's one of the signature events in their competitive calendar.
Bailey Cole is part of Team Yokohama, meaning they run Yokohama tires as an official brand partnership. Yokohama is a major name in motorsport and off-road racing, and the affiliation is prominently listed in Bailey Cole's bio and top hashtags.
Fans can use code BaileyC13 at Randy's checkout to save 15% off their order. Randy's is a well-known motorsports and drivetrain parts retailer, and the code is tied directly to Bailey Cole's racing number.
Bailey Cole Racing regularly uses the #fordracing hashtag across their content, strongly indicating they compete in a Ford-powered vehicle. Ford has a strong presence in off-road and desert racing series, which aligns with the events Bailey Cole participates in.
Bailey Cole's confirmed partners and sponsors include Yokohama Tires (Team Yokohama), Randy's motorsports parts, JEGS Performance, Ride Fox (FOX shocks and suspension), and MOR Motorsport. These brands cover tires, drivetrain parts, performance equipment, and suspension — the core needs of a competitive off-road racer.
AXCR stands for the Asia Cross Country Rally, an international off-road rally event held across Southeast Asia that tests vehicles over thousands of kilometers of rough terrain. Bailey Cole Racing uses #axcr as one of their top hashtags, indicating involvement with or competition in this event.
Yes — Ride Fox appears in Bailey Cole's top hashtags, indicating they run FOX shocks or suspension components on their race vehicle. FOX is one of the leading suspension brands in off-road and desert racing, commonly seen on competitive builds at events like King of the Hammers and SoCal X.
Based on their hashtag activity, Bailey Cole Racing competes across several disciplines including SoCal X (a Southern California off-road series), King of the Hammers, and the Asia Cross Country Rally (AXCR). This mix of domestic and international events reflects a seriously competitive racing schedule.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bailey_cole_racing · YouTube
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