United Kingdom
Steve 'Baggsy' Biagioni is a professional drifting driver and Monster Energy athlete based in the United Kingdom, holding titles across the British Drift Championship, the European King of Kings,…
Total Followers +0.3%
321K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
49K followers · 15% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$8K / IG post
SB Motorsport's GR Corolla — reportedly the first of its kind in Europe — features a 2JZ engine producing over 1,100bhp, a Rocket Bunny Pandem widebody, and a bonnet-exit exhaust. It debuted dynamically at Goodwood before heading to TRAX Silverstone in August.
In a historic first for Australian motorsport, Baggsy performed a live drifting exhibition at Mount Panorama in his 1,200BHP Nissan R35 GT-R, supported by ST Suspension and Monster Energy.
The renewed deal covers Drift Masters European Championship rounds and the Goodwood Festival of Speed, with integrated digital content, event activations, and social campaigns across Europe.
Baggsy was officially added to the Drift Kings line-up at Japfest Silverstone 2026, with scheduled fan meet-and-greet appearances alongside his on-track runs.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +96 +0.1% | +101 +0.1% | +197 |
| Last 30 days | +0 +0.0% | +338 +0.2% | +626 +0.6% | +964 |
| Last 90 days | +1K +3.0% | +4K +2.4% | +5K +4.0% | +10K |
| Last 365 days | +1K +3.0% | +4K +2.4% | +5K +4.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
Steve 'Baggsy' Biagioni is a professional drifting driver and Monster Energy athlete based in the United Kingdom, holding titles across the British Drift Championship, the European King of Kings, and Middle East competition — a championship haul that places him among the more decorated competitive drifters operating out of the UK. His YouTube channel and wider social presence translate that competitive pedigree into documentary-style automotive content: multi-part build series, workshop footage, and event coverage from venues including Goodwood and Silverstone. A recent series chronicling the construction of a 1,000bhp GR Corolla from bare shell to reveal in under two weeks is representative of his format — high-stakes, time-compressed builds that reward viewers already invested in performance car culture.
Baggsyboyuk reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Merch / E-commerce, Events / Automotive, Automotive / Motorsport, a clear signal of fit for brands in those categories. Demonstrated partners include Monster Energy and SB13 Shop. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Merch / E-commerce and related categories, Baggsyboyuk offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Baggsyboyuk's tier (Mid, 321K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The creator behind Baggsyboyuk is Steve Biagioni, known universally in motorsport circles by his nickname 'Baggsy.' He uses the Baggsy identity across all his platforms and throughout his professional drifting career, to the point that it functions as a full personal brand.
Baggsy has claimed multiple elite titles including the British Drifting Championship, the European King of Kings Championship, and the Middle East Drifting Championship, making him one of the most decorated competitive drifters to come out of the UK. Winning across British, European, and Middle Eastern circuits puts him in a very small group of drivers who have dominated at all three levels.
Yes — Baggsy is an official Monster Energy athlete, and the partnership is front and centre in his YouTube channel description and sponsored content. Monster Energy has a long track record of backing elite motorsport competitors, and Baggsy's multi-championship record makes him a strong fit for the brand.
Initiate Show is a motorsport and car culture event that Baggsy organises, listed separately in his Instagram bio alongside his own merch store. It marks his expansion beyond competing into building live community experiences around the automotive scene he comes from.
Baggsy has been documenting the construction of a Toyota GR Corolla being built to 1,000 bhp across a multi-episode YouTube series. One episode showed the car going from a bare shell to a full reveal in just ten days, combining fast-paced workshop content with a high-stakes reveal format.
Workshop Wednesdays is a recurring content series that Baggsy runs on his YouTube channel, used consistently as a hashtag across his posts. The series gives fans a regular behind-the-scenes window into the mechanical and fabrication work that goes into his competition builds.
SB Motorsport is Baggsy's racing team operation — the initials corresponding to his name, Steve Biagioni — and it appears as a core hashtag across his content. It acts as the competitive and commercial umbrella under which his car builds, event appearances, and drifting career sit.
Yes — Oman and the wider Middle East drifting circuit are a significant part of Baggsy's career, evidenced by his Middle East Drifting Champion title listed in his bios and the recurring use of #oman and #oidc across his content. Competing in the Omani drifting series is one of the elements that separates his motorsport CV from most UK-based drivers.
Baggsy is based in the United Kingdom and proudly represents Britain in international competition, including using the 🇬🇧 flag across his social profiles. Despite being a UK creator, his audience is notably large in North America, which reflects the global reach of the competitive drifting community.
sb13_shop is Baggsy's official merchandise store, linked directly from his Instagram bio. It gives fans a way to support him through branded gear beyond just watching his content, and operates as one of several revenue streams alongside his driving career and brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@baggsyboyuk · YouTube
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