Bad-Bunny is a creator with a presence on TikTok (41,600,000 followers), based in PRI. Their content sits in the music space. Their YouTube bio reads: ".". The full audience and engagement breakdown is below.
Total Followers -0.2%
41.6M
Across TikTok
Primary Platform
YouTube
41.6M followers · 100% of audience
Engagement
12.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
The Puerto Rican superstar made a striking appearance at the 2026 Met Gala, debuting a look that offered a glimpse into his imagined future self.
Bad Bunny took the stage at Super Bowl 60 in Santa Clara wearing an all-white jersey bearing his surname 'Ocasio,' with Lady Gaga joining as a surprise guest. The show was steeped in Puerto Rican cultural imagery.
The tour launched Nov. 21, 2025 in Santo Domingo and swept through Latin America, Australia, Asia, and Europe, wrapping July 22, 2026 in Brussels — his most ambitious international tour to date.
After his Super Bowl announcement drew political backlash from conservatives, Bad Bunny responded by hosting SNL, where he lightly joked about the uproar.
The record-breaking album also held the top spot on Billboard's Top Latin Albums chart for 16 weeks straight, fueling one of the biggest Latin music cycles in recent memory.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 41,600,000 | -96K | 12.2% | — | 1 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -116480 -0.3% | +0 +0.0% | +0 +0.0% | -116480 |
| Last 30 days | -95680 -0.2% | +0 +0.0% | +0 +0.0% | -95680 |
| Last 90 days | -295360 -0.7% | +0 +0.0% | +0 +0.0% | -295360 |
| Last 365 days | -295360 -0.7% | +0 +0.0% | +0 +0.0% | -295360 |
Daily follower snapshots from CreatorDB's longitudinal index.
Bad-Bunny is a creator with a presence on TikTok (41,600,000 followers), based in PRI. Their content sits in the music space. Their YouTube bio reads: ".". The full audience and engagement breakdown is below.
Bad-Bunny reaches an audience concentrated in PRI primarily through YouTube, and is best activated via TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 12.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PRI-focused brands in music and related categories, Bad-Bunny offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bad-Bunny's tier (Mega, 41.6M combined followers, PRI). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bad Bunny's real name is Benito Antonio Martínez Ocasio. He adopted the stage name "Bad Bunny" — reportedly inspired by a childhood photo of himself dressed in a rabbit costume — while uploading early tracks to SoundCloud and working as a supermarket bagger in Puerto Rico before his breakthrough.
Bad Bunny was born and raised in Vega Baja, a municipality on Puerto Rico's northern coast. He later studied audiovisual communication at the University of Puerto Rico at Arecibo before his music career took over full-time.
Yes — Bad Bunny competed in a legitimate tag team match at WrestleMania 38 in April 2022 in Arlington, Texas, teaming with Damian Priest to defeat The Miz and Logan Paul. He trained seriously for the match and received widespread praise from WWE veterans for his in-ring performance, making it one of the most acclaimed celebrity matches in WrestleMania history.
Yes — Bad Bunny was Spotify's most-streamed artist globally in 2020, 2021, and 2022, an unprecedented three-year streak for any artist, let alone one who records almost entirely in Spanish. That run cemented his status as one of the most dominant streaming acts of the decade and helped push Latin music to the center of global pop culture.
"El Apagón" (The Blackout) is a politically charged short film released alongside his 2022 album Un Verano Sin Ti that directly confronts gentrification in Puerto Rico — specifically wealthy outsiders pricing locals off the island, corruption in the aftermath of Hurricane Maria, and the erosion of Puerto Rican identity. The project sparked serious political conversation on the island and is widely regarded as one of the boldest pieces of social commentary in recent Latin music.
Bad Bunny and Kendall Jenner were widely reported to be in a relationship throughout much of 2023, with numerous public outings documented by paparazzi. They reportedly split by early 2024; Bad Bunny had previously been in a long-term relationship with Puerto Rican model and jewelry designer Gabriela Berlingeri.
Un Verano Sin Ti made history when it received a Grammy nomination for Album of the Year at the 2023 ceremony — one of the very first predominantly Spanish-language albums ever to earn that nod. It also won Best Música Urbana Album, and its global success helped normalize non-English albums competing at the mainstream Grammy level.
DeBÍ TiRAR MáS FOToS, released in January 2025, is a deeply personal album rooted in Puerto Rican nostalgia, memory, and cultural identity. The title — translating roughly to "I should have taken more photos" — comes from a phrase his grandmother said, and the project was accompanied by a short documentary film exploring the island's communities and landscapes.
Yes — Bad Bunny has a high-profile partnership with Adidas that has produced multiple sneaker collaborations, most notably co-designed versions of the Adidas Forum Buckle Low, which sold out almost instantly and commanded large resale premiums. The partnership has made him one of Adidas's most commercially impactful celebrity collaborators.
Yes — Bad Bunny made his Hollywood acting debut in Bullet Train (2022), directed by David Leitch and starring Brad Pitt. He played an assassin character in the film's early sequences and earned positive notices for his screen presence, signaling clear ambitions beyond music.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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