Japan
Bacchama runs a Japanese-language YouTube channel dedicated to U.S. stock market investing, operating under the persona implied by the channel name — a playful riff on the Japanese word for…
Total Followers +0.0%
245K
Across YouTube
Primary Platform
YouTube
245K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 245,000 | +0 | 2.1% | 5.1 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +1K +0.4% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.4% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Seeking Alpha Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Monex Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Rakuten Securities Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Bacchama runs a Japanese-language YouTube channel dedicated to U.S. stock market investing, operating under the persona implied by the channel name — a playful riff on the Japanese word for grandmother (ばあちゃん), projecting an approachable, everyday-investor identity rather than a finance-industry insider voice. The channel, active under the banner 「ばっちゃまの米国株🇺🇸」, publishes frequent market updates that distill U.S. equity movements, earnings reactions, and macro developments for a Japanese retail audience. Content regularly references prominent Japanese market commentators such as Hiroo Hirose, and covers high-profile events like Nvidia's earnings cycles and the strategic implications of AI industry developments — keeping the output timely and news-adjacent rather than evergreen tutorial-based.
The audience skews heavily male and mature, with the 35-and-older cohort accounting for the clear majority of viewers — a demographic consistent with the self-directed retail investor community that grew substantially in Japan through the 2020s. Sponsor relationships with Monex and Rakuten Securities confirm direct alignment with Japan's online brokerage ecosystem, while a deal with Seeking Alpha signals credibility with investors who also consume English-language financial research. The NordVPN partnership is practical for this niche, as Japanese investors frequently need to access U.S. financial platforms. With engagement running above category norms and a supplementary NOTE membership community in place, Bacchama is positioned as a compact but sticky destination for Japanese investors seeking daily, digestible coverage of American markets.
Bacchama reaches an audience concentrated in Japan primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Seeking Alpha and NordVPN. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in finance and related categories, Bacchama offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bacchama's tier (Mid, 245K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ばっちゃま is a casual Japanese term of endearment for 'grandma,' giving the channel a warm, approachable persona that contrasts with the typically dry world of stock market analysis. The full channel title — ばっちゃまの米国株 — translates roughly to 'Grandma's US Stocks,' which sets a distinctive tone for serious investing content aimed at everyday Japanese investors.
広瀬隆雄 (Hiroshi Hirose) is a well-known Japanese financial analyst and author who specializes in US equity markets, widely recognized through his blog and books on American stock investing. Bacchama frequently summarizes and contextualizes his market calls and warnings — such as his 'remember this in 3 to 5 years' caution — making his commentary a recurring anchor for the channel's daily US stock updates.
Yes, Bacchama runs an active membership on NOTE, Japan's popular subscription content platform, linked directly in the YouTube channel bio at note.com/investorji. The membership appears to be open for enrollment and likely offers deeper US stock analysis or exclusive commentary beyond the free YouTube content.
Yes, Bacchama published a dedicated video covering Nvidia's standout quarterly earnings alongside news that OpenAI and around 100 other companies simultaneously issued an emergency warning. The channel regularly connects major US company events like this to the broader market picture for Japanese retail investors.
Yes, Rakuten Securities has sponsored content on Bacchama's YouTube channel. Rakuten Securities is one of Japan's largest online brokerages with a strong international equities offering, making it a natural brand fit for a channel built around teaching Japanese investors how to approach US stocks.
Yes, Monex is among Bacchama's confirmed YouTube sponsors. Monex is a major Japanese online securities firm known for its focus on global and US market investing, which aligns closely with the channel's core subject matter of American equity analysis for Japanese audiences.
Yes, Seeking Alpha sponsors content on Bacchama's YouTube channel. Seeking Alpha is one of the most widely used English-language stock research platforms, and its partnership with a Japanese US-stock channel points to real overlap between Bacchama's audience and investors who actively dig into English-language earnings research.
Yes, NordVPN is a confirmed sponsor on Bacchama's YouTube channel alongside the finance-focused partners. NordVPN sponsorships are common among investing and finance creators globally, and Bacchama is one of the Japanese YouTube channels it has partnered with for sponsored content.
Bacchama's Twitter handle is @jicchamatome, listed directly in the YouTube channel bio. The account is used to extend the channel's US stock investing commentary beyond YouTube for followers who prefer shorter-form updates.
Bacchama's audience is almost entirely Japan-based and skews heavily male, with the largest single age group being viewers 45 and older — a demographic that tends to have serious investable assets and an appetite for long-term US equity strategies. This older, investment-focused Japanese audience is a key reason established brokerages like Rakuten Securities and Monex have chosen to partner with the channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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