Malaysia
Babyakiyo is a Malaysian lifestyle and beauty creator whose primary stage is Instagram, where she holds a mid-tier following concentrated heavily in her home market.
Total Followers +0.1%
308K
Across Instagram, YouTube
Primary Platform
185K followers · 60% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.2K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +37 +0.0% | +0 +0.0% | +0 +0.0% | +37 |
| Last 30 days | +425 +0.2% | +0 +0.0% | +0 +0.0% | +425 |
| Last 90 days | +3K +1.9% | -996 -0.8% | +0 +0.0% | +2K |
| Last 365 days | +3K +1.9% | -996 -0.8% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PUMA Malaysia Sportswear / Fashion | Sponsored content | 2024–2025 | — | |
| Burberry Beauty Beauty / Fragrance | Sponsored content | 2024–2025 | — | |
| Sapporo Premium Beer Beverage / Alcohol | Sponsored content | 2024–2025 | — | |
| Oleles (oleles.co) Lifestyle / E-commerce | Founder / owned brand | Long-term | — | |
| Face by Oleles Beauty | Founder / owned brand | Long-term | — |
Babyakiyo is a Malaysian lifestyle and beauty creator whose primary stage is Instagram, where she holds a mid-tier following concentrated heavily in her home market. Her presence extends to YouTube, though uploads there have become infrequent, with Instagram now carrying the weight of her active content output. Her bio signals entrepreneurial ambition beyond content creation: she is linked to @oleles.co and @facebyoleles — likely a fashion or beauty brand she operates directly — and is represented by Nextera Talent, situating her within Malaysia's professionally managed influencer ecosystem.
Her audience is strongly female and anchored in the 25–34 age bracket, making her a practical fit for brands targeting working-age women across Southeast Asia. Past partnerships with Puma Malaysia and Burberry Beauty span accessible sportswear and premium cosmetics, while a Sapporo Premium Beer association adds a broader lifestyle dimension. With her own brand ventures feeding back into her content identity, Babyakiyo is positioned less as a passive sponsorship channel and more as a creator-entrepreneur — a profile that tends to attract deeper brand-building arrangements rather than one-off placements, particularly as Malaysian influencer commerce continues to mature.
Babyakiyo reaches an audience concentrated in Malaysia primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Sportswear / Fashion, Beauty / Fragrance, Beverage / Alcohol, a clear signal of fit for brands in those categories. Demonstrated partners include PUMA Malaysia and Burberry Beauty. Engagement on Instagram runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in Sportswear / Fashion and related categories, Babyakiyo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Babyakiyo's tier (Mid, 308K combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Yes, @oleles.co is one of Babyakiyo's own ventures, listed directly in her Instagram bio alongside her business contact details. Owning a brand rather than just promoting others marks her as an entrepreneur beyond pure content creation, which is a key part of her public identity.
@facebyoleles appears to be a beauty-focused brand co-owned or founded by Babyakiyo, referenced in her Instagram bio. The 'face' prefix strongly suggests it sits in the cosmetics or beauty space, consistent with her predominantly female Malaysian audience.
Yes, Babyakiyo has worked closely with PUMA Malaysia, as seen through her repeated use of hashtags like #pumamy, #houseofspeed, #ownyourspeed, and #pumamotorsport. The partnership appears tied to PUMA's motorsport and speed-themed campaigns in the region.
Yes, #burberrybeauty features among her top sponsored hashtags, indicating a paid partnership with the luxury beauty label. Landing a Burberry Beauty deal as a Malaysian mid-tier creator signals strong brand-alignment appeal in the premium lifestyle space.
Yes, hashtags like #sapporopremiumbeer, #150yearsbrewingperfection, and #celebrateresponsibly appear in her top content tags, pointing to a sponsored campaign with Sapporo Premium Beer. The responsible-drinking tag suggests the campaign followed platform and regional advertising guidelines.
Babyakiyo is represented by Nextera Talent, listed as @nexteratalent_official in her Instagram bio. Brands looking to book her for collaborations can also reach out directly via the email and phone number she has publicly listed there.
Her YouTube activity has slowed significantly — as of late 2026 her last upload was roughly seven months ago and her subscriber count has seen near-zero growth in the same period. Instagram is clearly her active platform, where she posts much more regularly.
Babyakiyo posts lifestyle vlogs, brand partnership content, and public-figure moments, primarily on Instagram. Her ongoing vlog series (evidenced by tags like #vlog11) gives her feed a personal, diary-style feel that sits alongside her sponsored lifestyle and beauty posts.
Babyakiyo is based in Malaysia, and the vast majority of her audience — around three quarters — is also Malaysian. She has a secondary following in Singapore, which is common for Malaysian lifestyle creators given regional and cultural overlap.
Yes, Babyakiyo's audience skews heavily female, with women making up over four-fifths of her followers. The core age group is the 25–34 bracket, making her particularly attractive to brands targeting millennial Malaysian women in the lifestyle, beauty, and fashion categories.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@babyakiyo · Instagram
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