Ayesha Omar is one of Pakistan's most recognizable entertainment personalities, a multi-hyphenate who has built her profile across television, film, music,…
Total Followers -0.4%
6M
Across Instagram
Primary Platform
6M followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $72K–$169K / IG post
Ayesha Omar served as both lead actor and executive producer on the women's football sports drama, which debuted at the UK Asian Film Festival at the British Film Institute before its Pakistan-wide theatrical release.
The film counters what Pakistani officials called a negative portrayal of Karachi's Lyari neighbourhood in Ranveer Singh's Dhurandhar, refocusing the narrative on female resilience and football rather than crime.
The show premiered on YouTube on September 29, 2025, filmed in Istanbul and drawing comparisons to Love Island. It sparked a national debate and a petition was filed in the Islamabad High Court seeking a ban.
In a widely covered interview, Omar described encountering men who tried to cross professional boundaries when she was young and financially dependent, and how she adopted a firm no-nonsense approach in response.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 6,034,240 | +-23534 | 1.9% | 3.3 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -23534 -0.4% | +0 +0.0% | +0 +0.0% | -23534 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ayesha Omar Beauty Beauty | Founder / owned brand | Long-term | — | |
| The Ayesha Omar Diet Health & Wellness | Founder / owned brand | Long-term | — | |
| WWF Pakistan Non-profit / Activism | Brand ambassador | Long-term | — | |
| The Citizens Foundation (TCF Pakistan) Non-profit / Education | Brand ambassador | Long-term | — |
Ayesha Omar is one of Pakistan's most recognizable entertainment personalities, a multi-hyphenate who has built her profile across television, film, music, and digital media over two decades in the industry. She is perhaps best known to mainstream Pakistani audiences for her long-running comedic role in the sitcom Bulbulay, which gave her wide household recognition, but she has consistently pushed her career beyond that anchor. Based between Lahore and Karachi, she has also established herself as a fashion-forward figure whose aesthetic sensibility bridges mainstream Pakistani culture and a more cosmopolitan, globally aware sensibility. Her bio's self-description — 'Alchemist' followed by a string of professional roles — reflects a deliberate personal brand built on creative range rather than a single identity. Her film Mera Lyari, in which she acts and for which she has vocally campaigned, marks a meaningful step into socially grounded cinema, with the project drawing on stories from one of Karachi's most historically underrepresented communities.
Ayesha.M.Omar reaches an audience concentrated in PAK primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty, Health & Wellness, Non-profit / Activism, a clear signal of fit for brands in those categories. Demonstrated partners include Ayesha Omar Beauty and The Ayesha Omar Diet. Engagement on Instagram runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ayesha.M.Omar's tier (Mega, 6M combined followers, PAK). Pulled from CreatorDB's category benchmarks.
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Ayesha Omar rose to national fame playing Khoobsurat in Bulbulay, one of Pakistan's longest-running comedy sitcoms on ARY Digital. The role became a cultural landmark in Pakistani television and remains what most audiences associate with her first, even as she has since expanded into film, music, hosting, and brand ownership.
Mera Lyari is a Pakistani film centered on the women of Lyari, a historically layered neighborhood in Karachi. Ayesha Omar has described it as a personal effort to give voice to the pain and resilience of that community, and the film released in cinemas across Pakistan in May 2026. The cast also includes Dananeer Mobeen, among others.
Yes — Producer is one of the roles Ayesha Omar lists directly in her own Instagram bio alongside actress, host, and singer. Her involvement in Mera Lyari appears to extend beyond acting, with the project described in her own words as a personal mission to amplify the voices of Lyari's women, suggesting meaningful creative ownership.
Ayesha Omar's beauty line operates under the handle @ayesha.o.beauty on Instagram. It is one of several independent ventures she has built alongside her entertainment career, forming part of a deliberate strategy to establish herself as an entrepreneur rather than just a celebrity face.
The Ayesha Omar Diet, found at @the.ayesha.omar.diet on Instagram, is her dedicated wellness and nutrition platform. Ayesha has been publicly open about her own fitness journey over the years, and the platform lets her translate that personal experience into guidance she shares directly with her audience.
Speak Easy with Ayesha Omar, active at @speakeasywithayeshaomar, is her interview and conversation show. It reflects the hosting dimension of her career, sitting alongside her acting, singing, and production work as part of a deliberately multi-hyphenate public identity she describes in her bio as being an 'Alchemist.'
Ayesha Omar is publicly affiliated with two major Pakistani organizations: The Citizens Foundation (TCF), one of Pakistan's largest non-profits building schools for underprivileged children, and WWF Pakistan, the local chapter of the World Wide Fund for Nature. Both are listed in her Instagram bio, signaling sustained advocacy rather than one-off endorsements.
Ayesha Omar uses her platform to advocate on causes including Palestinian solidarity, education access through her TCF affiliation, and environmental issues through WWF Pakistan. Her film Mera Lyari also reflects a commitment to amplifying the stories of marginalized communities within Pakistan itself, particularly women in underrepresented urban neighborhoods.
Yes — Ayesha Omar lists Singer alongside Actor, Producer, and Host in her own bio, and music has been a consistent thread in her wider creative output. She sits among a generation of Pakistani entertainers who have built multi-platform careers rather than staying in a single lane.
Ayesha Omar is based in Karachi, Pakistan, which shows up prominently in her content through hashtags and through Mera Lyari, a film set in Karachi's Lyari neighborhood. She has built a following of over six million on Instagram, placing her in the Mega tier, with her audience spanning Pakistan, India, the United States, and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ayesha.m.omar · Instagram
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