United States
Jessie Chen, known online as Aye.Jessiee, is a New York City-based beauty and lifestyle creator who built her audience across Instagram and TikTok through approachable, aesthetic-driven content.
Total Followers -0.3%
310K
Across Instagram, TikTok
Primary Platform
YouTube
159K followers · 51% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$7.9K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -254 -0.2% | +0 +0.0% | +0 +0.0% | -254 |
| Last 30 days | -968 -0.6% | +0 +0.0% | +0 +0.0% | -968 |
| Last 90 days | -2681 -1.7% | +0 +0.0% | +0 +0.0% | -2681 |
| Last 365 days | -2681 -1.7% | +0 +0.0% | +0 +0.0% | -2681 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| lazygrl.co Beauty / Lifestyle | Brand ambassador | 2025–Long-term | — | |
| Kaja Beauty Beauty | Sponsored content | 2025 | — |
Jessie Chen, known online as Aye.Jessiee, is a New York City-based beauty and lifestyle creator who built her audience across Instagram and TikTok through approachable, aesthetic-driven content. Her work centers on beginner-friendly makeup tutorials, skincare routines, and techniques drawn from Douyin beauty trends — the Chinese short-video aesthetic that emphasizes glass skin, blush-heavy looks, and soft, luminous finishes. That blend of accessible instruction and East Asian beauty influence gives her content a distinct lane within a crowded U.S.-based creator landscape. She holds an affiliation with the lifestyle brand Lazygrl.co and has worked with Kaja Beauty, a brand whose playful, entry-level positioning aligns closely with her beginner-makeup framing. Her engagement rates on both platforms run meaningfully above category norms, signaling an audience that actively responds rather than passively scrolls.
Despite being U.S.-based, a notable share of her audience is concentrated across Southeast Asia — Indonesia, the Philippines, and Thailand among her top markets — a pattern that tracks with her Douyin-influenced content, which resonates strongly in regions where that aesthetic has widespread cultural traction. Her audience skews young-adult and leans unexpectedly male for a beauty creator, a demographic quirk that may reflect discovery patterns on TikTok or the aspirational, relationship-coded softness of her content style. With a mid-tier following that spans two active short-form platforms and a rate card that positions her as a viable partner for beauty, skincare, and lifestyle brands targeting the 18–34 demographic, she is well-positioned to grow further as Douyin-inspired beauty continues to mainstream in Western markets.
Aye.Jessiee reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Lifestyle, Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include lazygrl.co and Kaja Beauty. Engagement on YouTube runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Aye.Jessiee's tier (Mid, 310K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Aye.Jessiee's Instagram bio describes her as "ur certified @lazygrl.co", signaling a clear affiliation with the brand. Based on her beauty and skincare content style, lazygrl.co appears to be a lifestyle or beauty label she is associated with or certified through, though the exact nature of that role isn't publicly detailed beyond the bio mention.
Douyin makeup refers to beauty trends that originated on Douyin, the Chinese counterpart to TikTok — think glass skin finishes, soft gradient blush, and skincare-first looks. Aye.Jessiee regularly uses the #douyinmakeup hashtag and covers techniques like glass skin and collagen-care routines, positioning herself as a bridge between East Asian beauty trends and Western audiences looking for those aesthetics.
Blush blindness is a widely discussed beauty concept where someone becomes so accustomed to seeing blush on their own face that they keep layering more product without realizing how intense it looks to others. Aye.Jessiee uses the #blushblindness hashtag in her tutorials, suggesting she addresses this common beginner mistake and shows viewers how to gauge the right amount of color.
Yes — #cdrama appears among her recurring hashtags, indicating she weaves Chinese drama content into her feed alongside her beauty posts. This aligns with her broader interest in East Asian beauty aesthetics and culture, and likely speaks to the international reach of her audience across Southeast and East Asia.
Aye.Jessiee has promoted the Kaja Beauty Heart to Heart Holiday Set, describing it in a caption as "the ultimate beginner-friendly" option. Kaja Beauty is a Korean-inspired cosmetics brand, which fits naturally with her Douyin makeup and glass-skin tutorial content.
Her publicly listed business email — jessiechen.pr@gmail.com, visible in both her Instagram and TikTok bios — strongly suggests her full name is Jessie Chen. She goes by the handle Aye.Jessiee across platforms, but "Jessie Chen" is the name she uses for professional and PR inquiries.
Aye.Jessiee posted a caption reading "my secret twin @Jojo Z," suggesting she and creator Jojo Z share a striking resemblance that became a piece of content in itself. This kind of lookalike collab content tends to perform well because the comparison sparks curiosity and comments, which likely contributed to its reach.
Her TikTok bio lists "sf | nyc" while her Instagram bio now reads simply "nyc," pointing to a move from San Francisco to New York City at some point. The Instagram-only mention of NYC suggests she now considers it her primary base, though she maintains both cities in her TikTok bio as part of her online identity.
Despite creating makeup and skincare content, Aye.Jessiee's audience skews notably male — a breakdown that surprises many in the beauty space. This is likely driven by her strong international reach across countries like Indonesia, the Philippines, and Thailand, where platform demographics can differ significantly from North American beauty-content norms, as well as the viral, algorithm-driven nature of her short-form posts.
Aye.Jessiee maintains her largest and most active presence on Instagram and TikTok, with audiences in the Macro-adjacent range on each. She posts consistently on both platforms, and her engagement on each runs well above the category average, suggesting a genuinely connected following rather than passive subscribers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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