Awaydaysfootball

Awaydaysfootball's real name is Ellis — he introduces himself simply as "I'm Ellis" in his YouTube channel description. He built the awaydaysfootball brand around his own identity as a football fan, keeping the presentation personal and fan-first rather than corporate.

"Away days" is a term rooted in British football culture, describing the experience of fans traveling to support their team at an opponent's ground. The name signals Ellis's focus on authentic, immersive football experiences — attending matches, visiting stadiums, and exploring supporter culture — rather than desk-based analysis or punditry.

Yes — Ellis filmed a dedicated video titled "I Tried a 2026 World Cup VIP Ticket," giving viewers a first-hand look at what premium hospitality at the tournament actually involves. It fits his broader content style of gaining access to football experiences most fans never get and reporting back honestly on whether they're worth it.

Ellis made a video titled "I Visited The World's Most Beautiful Football Stadium," which became one of his headline pieces of stadium-travel content. His channel regularly features on-the-ground visits to notable grounds around the world, going far beyond the standard Premier League venues.

Yes — vintage and classic kits are a strong recurring thread in Ellis's content, with classic football shirts among his most-used hashtags alongside dedicated unboxing videos. The niche appeal of retro football shirts resonates with his audience of knowledgeable, passionate fans who follow the game beyond the mainstream.

Yes — #jleague sits among Ellis's regularly used hashtags, indicating he has travelled to and covered Japanese football as part of his global stadium and matchday content. This willingness to explore leagues well outside the Premier League spotlight is a key part of what separates the channel from typical UK football creators.

Yes — ultras is one of Ellis's consistent content hashtags, showing that his interest extends to the supporter-culture and terrace atmosphere side of the game, not just the on-pitch action. This fits the DNA of the channel name, which draws directly on British away-end tradition.

Yes — #mastercardUCLexperience appears in Ellis's content, indicating he was involved in Mastercard's UEFA Champions League experiential campaign. Access-style content like this — going behind the scenes at major tournaments and events — is a core format for the channel.

Awaydaysfootball has partnered with WHOOP, XTB, Saily, Surfshark, and OneFootball for sponsored content on YouTube. The mix spans sports performance tracking, financial platforms, travel tools, and a football-specific app, reflecting the range of his predominantly young, male, football-obsessed audience.

Ellis is based in the United Kingdom, which anchors his strong focus on Premier League culture and British football matchday traditions. His business is operated through Double Tap Content, reachable at ellis@doubletapcontent.com, and while his largest audience bloc is UK-based, he draws substantial viewership from the United States as well.