United States
Avani Kiana Gregg is an Indiana-born creator of Korean, Indian, and American heritage who built one of the largest TikTok followings in the United States on the back of elaborate makeup…
Total Followers -0.1%
57.6M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
41.5M followers · 72% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $150K–$329K / IG post
Production kicked off on the Vertigo Films comedy-horror, in which Gregg stars alongside veteran actors Rose Williams, Tim McInnerny, and Andy Nyman. The film follows social media influencers who encounter deadly spiders at a tropical hotel launch.
Announced at the European Film Market, the Cornerstone-sold film was set to shoot on the Mediterranean Sea in summer 2025. Gregg plays an explorer-influencer facing a deadly battle in the Devil's Triangle.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -10466 -0.1% | -10466 |
| Last 30 days | +0 +0.0% | -9900 -0.9% | -46350 -0.3% | -56250 |
| Last 90 days | +0 +0.0% | -9900 -0.9% | -336409 -2.3% | -346309 |
| Last 365 days | +0 +0.0% | -9900 -0.9% | -336409 -2.3% | -346309 |
Daily follower snapshots from CreatorDB's longitudinal index.
Avani Kiana Gregg is an Indiana-born creator of Korean, Indian, and American heritage who built one of the largest TikTok followings in the United States on the back of elaborate makeup transformation videos — most notably her early demon and clown-face transitions that became a signature format on the platform around 2019 and 2020. She was affiliated with the Hype House collective during its peak cultural moment, which accelerated her crossover from niche beauty creator to mainstream Gen Z personality. Her content has since broadened considerably: the top hashtags and recent captions reflect a mix of dance trends, GRWM and OOTD posts, nail content, and candid lifestyle moments, with her Korean, Indian, and American identity woven openly into her public persona. Alongside her creator output, she has pursued an acting career, with projects including the series "Helga in America" and the production companies referenced in her bio signaling a deliberate push toward scripted entertainment.
Her audience skews heavily female and is concentrated in the 18-to-34 age band, with the United States accounting for the clear majority of her following — a profile that makes her particularly attractive to beauty, skincare, and lifestyle brands targeting younger American women. A notable CeraVe skincare partnership, surfaced through her hashtag activity, underscores how legacy consumer brands have moved to align with her credibility in the beauty space. TikTok remains her dominant platform by a wide margin, though engagement on YouTube and lower Instagram interaction rates suggest her audience is most activated through short-form video. As her acting credits accumulate and her content continues shifting toward lifestyle and entertainment rather than pure beauty craft, Gregg is positioned as a transitional figure — someone whose platform was built on a specific visual skill but whose long-term career arc points toward broader media presence.
Avani Gregg Full Creator Stats reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 5.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Avani Gregg Full Creator Stats's tier (Mega, 57.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Avani Gregg is Korean, Indian, and American — she displays all three flags in her bios across every platform. Her mixed heritage is a part of her identity she openly represents and has discussed publicly throughout her career.
Her full name is Avani Reyes Gregg. She built her entire following under the first name Avani alone and eventually secured the rare single-name verified handle @avani on TikTok, which reflects how synonymous she is with that name in the creator space.
Avani first broke out for her dramatic clown makeup transformation videos, which showed her turning herself into a fully realized painted character. Those videos spread fast in TikTok's early years and established her as one of the platform's defining breakout creators before she was even eighteen.
Yes, Avani Gregg was one of the original members of The Hype House, the Los Angeles creator collective that became a defining moment in early TikTok culture. Her time there accelerated an already rapid rise and put her among the most-followed creators on the platform.
Yes, Avani has made a clear push into acting and credits several projects in her bio using a 🎬 marker, including Spider Island, ur.seen, breathe deep, and Helga in America. The move into film and TV work represents a deliberate evolution beyond social content for her.
Avani is a CeraVe partner, the dermatologist-recommended skincare brand, which she tags in her content using #ceravepartner. The partnership is a natural fit given that makeup and beauty content has been central to her brand since she first went viral.
Avani Gregg was born on November 23, 2002, making her 23 years old as of mid-2026. She began building her TikTok following as a teenager and had already crossed tens of millions of followers before turning eighteen.
Avani Gregg grew up in Plainfield, Indiana, before her social media career brought her to Los Angeles. She is American-born with Korean and Indian heritage, a background she openly represents across all her platforms.
Her content has evolved well beyond the makeup transformations that made her famous and now spans get-ready-with-me videos, travel vlogs from destinations like Croatia, dance clips, and personal lifestyle moments. She also weaves in behind-the-scenes glimpses of her acting work, making her feed a mix of beauty, travel, and creative projects.
Makeup tutorials remain a core pillar of Avani's content across TikTok, Instagram, and YouTube, where her top videos consistently fall into the beauty and how-to-style categories. Her range spans everyday glam to elaborate artistic looks, which is a big reason beauty brands continue to seek her out for partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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