United States
Avani Gregg rose to prominence on TikTok in 2019, becoming one of the platform's earliest breakout personalities through elaborate horror and clown-inspired…
Total Followers -0.1%
57.6M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
41.5M followers · 72% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $150K–$330K / IG post
Announced at the European Film Market in Berlin, the Cornerstone-sold action-thriller set in the world of social media adventurers was set to begin principal photography in summer 2025 on the Mediterranean Sea.
Directed by Christopher Smith (Creep, Severance), the Vertigo Films comedy-horror follows social media influencers at a tropical hotel overrun by deadly spiders. The film is currently in post-production.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -11994 -0.1% | -11994 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -53974 -0.4% | -53974 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -340336 -2.3% | -340336 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -340336 -2.3% | -340336 |
Daily follower snapshots from CreatorDB's longitudinal index.
Avani Gregg rose to prominence on TikTok in 2019, becoming one of the platform's earliest breakout personalities through elaborate horror and clown-inspired makeup transformations that distinguished her sharply from conventional beauty content. Of Korean, Indian, and American heritage — a mix she openly foregrounds in her platform bios — she grew up in Indiana and built a cross-platform audience that now reaches tens of millions, with TikTok as her dominant home. Her content has matured considerably from those early viral transformation looks into a broader lifestyle mix: get-ready-with-me videos, travel vlogs, dance clips, and fashion hauls, reflecting an audience that has grown with her rather than stayed fixed to a single content type. She was also associated with the Hype House, the Los Angeles creator collective that became a defining cultural artifact of early TikTok.
Beyond social media, Gregg has made a visible push toward screen work and creative production — her bios reference several independent film and media projects including Spider Island, ur.seen, and Helga in America, suggesting a deliberate effort to build credentials outside the platform ecosystem. On the brand side, a CeraVe partnership, evident from her campaign hashtag activity, fits neatly with her audience profile: overwhelmingly female, concentrated in the 18-to-34 range, and receptive to skincare positioned at the intersection of dermatology and Gen Z accessibility. Her engagement rate sits well above the category median at her scale, which sustains her commercial value even as raw follower growth has plateaued — a common pattern among legacy mega-creators. Represented by Moxie Artists, she appears to be building toward a multi-hyphenate identity as creator, actor, and producer, a trajectory that could meaningfully extend her relevance past the typical arc of a platform-native career.
Avani Gregg Full Creator Stats reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 4.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Avani Gregg Full Creator Stats's tier (Mega, 57.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Avani Gregg is Korean, Indian, and American — she displays all three flags in her bios across every platform. Her mixed heritage is a part of her identity she openly represents and has discussed publicly throughout her career.
Her full name is Avani Reyes Gregg. She built her entire following under the first name Avani alone and eventually secured the rare single-name verified handle @avani on TikTok, which reflects how synonymous she is with that name in the creator space.
Avani first broke out for her dramatic clown makeup transformation videos, which showed her turning herself into a fully realized painted character. Those videos spread fast in TikTok's early years and established her as one of the platform's defining breakout creators before she was even eighteen.
Yes, Avani Gregg was one of the original members of The Hype House, the Los Angeles creator collective that became a defining moment in early TikTok culture. Her time there accelerated an already rapid rise and put her among the most-followed creators on the platform.
Yes, Avani has made a clear push into acting and credits several projects in her bio using a 🎬 marker, including Spider Island, ur.seen, breathe deep, and Helga in America. The move into film and TV work represents a deliberate evolution beyond social content for her.
Avani is a CeraVe partner, the dermatologist-recommended skincare brand, which she tags in her content using #ceravepartner. The partnership is a natural fit given that makeup and beauty content has been central to her brand since she first went viral.
Avani Gregg was born on November 23, 2002, making her 23 years old as of mid-2026. She began building her TikTok following as a teenager and had already crossed tens of millions of followers before turning eighteen.
Avani Gregg grew up in Plainfield, Indiana, before her social media career brought her to Los Angeles. She is American-born with Korean and Indian heritage, a background she openly represents across all her platforms.
Her content has evolved well beyond the makeup transformations that made her famous and now spans get-ready-with-me videos, travel vlogs from destinations like Croatia, dance clips, and personal lifestyle moments. She also weaves in behind-the-scenes glimpses of her acting work, making her feed a mix of beauty, travel, and creative projects.
Makeup tutorials remain a core pillar of Avani's content across TikTok, Instagram, and YouTube, where her top videos consistently fall into the beauty and how-to-style categories. Her range spans everyday glam to elaborate artistic looks, which is a big reason beauty brands continue to seek her out for partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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