Data refreshed Sep 22, 2026 · 11:13 AM UTC
Fashion & Lifestyle United States

Avajules

Full Creator Stats Live · Updated 2026-09-22

Avajules is a creator with a presence on YouTube (1,610,000 followers), Instagram (597,070 followers), TikTok (539,600 followers), based in United States.

NicheFashion & Lifestyle TierMacro Engagement3.1%

Total Followers -0.1%

2.7M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.6M followers · 59% of audience

Engagement

3.1%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $8.9K–$21K / IG post

Quick facts
  • Engagement nearly double the YouTube lifestyle category median, signaling unusually loyal viewership for a millions-tier creator.
  • O'ahu, Hawaii base gives her daily-life vlogs a distinct visual identity that separates her from generic mainland US lifestyle accounts.
  • Couple, how-to, and manifestation content sit alongside personal-finance hashtags, reflecting a broader self-improvement angle beyond typical fashion vlogging.
  • Short-form platforms punch above their weight with double-digit TikTok engagement, suggesting her audience converts actively across all three channels.
  • Brand roster bridges skincare (Supergoop, Curology), women's wellness (Hers), and performance gear (Gymshark, Salomon), positioning her as a full-lifestyle rather than single-niche partner.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,610,000 +0 3.1% 2.3 1 day ago
Instagram 596,057 -2K 8.5% 3 6 days ago
TikTok 539,300 -216 12.3% 4.9 9 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -656 -0.1% -162 -0.0% -818
Last 30 days +0 +0.0% -2146 -0.4% -216 -0.0% -2362
Last 90 days +0 +0.0% -6795 -1.1% -485 -0.1% -7280
Last 365 days +0 +0.0% -6795 -1.1% -485 -0.1% -7280

Audience Demographics

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407K740K1.1M1.4M1.7M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Jul 2026 —
Sponsored content YouTube Jul 2026 —
Background

About Avajules

Avajules is a creator with a presence on YouTube (1,610,000 followers), Instagram (597,070 followers), TikTok (539,600 followers), based in United States. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "welcome to my life!! Business inquiries: ava@select.co". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Avajules reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include Salomon and Hers. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Avajules offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Avajules's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Does Avajules actually live in Hawaii?

Yes, Avajules is based on O'ahu, Hawaiʻi, which she lists directly in her TikTok bio. Living there shapes a lot of her content aesthetic — the outdoor adventure moments, the sunny lifestyle backdrops, and the easy-going tone that runs through her videos and photos year-round.

What is that 'do something nice for yourself today' saying from Avajules?

"Do something nice for yourself today" is Avajules' signature phrase, pinned in both her TikTok and Instagram bios. It captures the self-care and feel-good lifestyle angle she brings to her content, making her channel feel more like a personal check-in than a traditional creator page.

Does Avajules post couple content or boyfriend vlogs?

Couple content is a recognized theme in Avajules' YouTube channel — YouTube's own topic classification flags her content under couple and people/blog categories. That relationship-vlogging style is a big part of why her audience, which skews heavily female and in the 18–34 range, stays so engaged.

Does Avajules have a Gymshark deal?

Gymshark is one of Avajules' confirmed sponsors, with a YouTube partnership active as of mid-2026. The deal fits naturally with her fitness-adjacent lifestyle content and her predominantly young female audience who already follow wellness and fashion closely.

What skincare brands does Avajules work with?

Avajules has partnered with both Curology and Supergoop for sponsored YouTube content. Curology focuses on personalized prescription skincare, while Supergoop built its name around sunscreen — a very on-brand fit for a creator living in sunny Hawaiʻi.

Does Avajules do outdoor or adventure content?

Adventure runs through Avajules' content, and her sponsorship with Salomon — a brand best known for trail running and outdoor gear — confirms it goes beyond just aesthetics. Being based on O'ahu gives her a naturally dramatic outdoor setting to pull from all year.

Does Avajules talk about personal finance on her channel?

Yes, personal finance has appeared in Avajules' content mix, with hashtags like #rocketmoney and #personalfinance attached to posts. It is a genuinely unexpected angle for a fashion-and-lifestyle creator, but it adds a grounded, practical layer that resonates well with her young adult following.

What is Avajules' women's health sponsorship?

Avajules has partnered with Hers, the women's telehealth and wellness brand, for sponsored YouTube content. Hers covers areas including skincare, mental health, and hair care — aligning with the self-care messaging Avajules consistently puts at the center of her personal brand.

Does Avajules have a Kate Spade partnership?

Kate Spade New York appears among Avajules' brand hashtags, suggesting a gifted or paid collaboration with the fashion label. It fits within her broader fashion-and-style content lane and the lifestyle positioning she maintains across platforms.

What platforms is Avajules on and where is she biggest?

Avajules is active on YouTube, Instagram, and TikTok, with YouTube being her largest platform and the one where she sits firmly in the Macro creator tier. Her Instagram and TikTok audiences are smaller but drive engagement rates that run well above the typical category benchmark.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:13 AM UTC · Slug: avajules

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