Autumnmlove is a Nashville-based lifestyle creator whose content sits at the intersection of accessible beauty, everyday wellness, and first-time motherhood.
Total Followers +0.6%
100K
Across Instagram, TikTok
Primary Platform
YouTube
68K followers · 68% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -7 -0.0% | +71 +0.2% | +0 +0.0% | +64 |
| Last 30 days | +14 +0.0% | +591 +1.8% | +0 +0.0% | +605 |
| Last 90 days | +1K +1.7% | +2K +7.0% | +0 +0.0% | +3K |
| Last 365 days | +1K +1.7% | +2K +7.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Autumnmlove is a Nashville-based lifestyle creator whose content sits at the intersection of accessible beauty, everyday wellness, and first-time motherhood. She has built a combined micro-tier following across Instagram and TikTok, with notably strong engagement on both platforms — well above category medians — suggesting a community that actively participates rather than passively scrolls. Her content identity leans heavily into natural nail care: at-home manicures using regular polish, nail swatches, and a documented 'natural nail journey' that distances her from the gel and acrylic-dominant side of beauty. Brands like Essie appear naturally in her feed, reflecting a drugstore-accessible, low-barrier beauty philosophy that resonates with her core audience.
Her audience skews young and predominantly female, with the largest concentration in the 18-to-34 age range and strong US-majority reach. The motherhood thread — particularly content tagged around an unfiltered first-time-mom experience — adds a relatable, personal dimension that differentiates her from pure beauty accounts and broadens her appeal to wellness and parenting-adjacent brand categories. Short hair tutorials round out her content mix, reinforcing a DIY-at-home ethos that ties the pillars together. As she continues to layer the motherhood narrative alongside beauty and wellness, Autumnmlove is well-positioned for partnerships with clean beauty labels, nail care brands, and lifestyle wellness companies targeting millennial and Gen Z women navigating early adulthood and new parenthood.
Autumnmlove reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Autumnmlove offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Autumnmlove's tier (Micro, 100K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Autumnmlove specifically uses regular (non-gel) nail polish, which is central to her content identity. Her #regularpolish and #naturalnailjourney tags signal that her entire manicure approach is built around conventional polish — no gel lamps, no professional tools, no extensions.
Her natural nail journey documents growing and maintaining healthy nails without acrylics, gel overlays, or nail extensions. The content is aimed at people who want well-groomed, polished nails they can realistically achieve at home without a salon visit.
Yes — at-home manicures are one of her signature content pillars. She uses hashtags like #athomemanicure and #nailsathome consistently, framing her tutorials around making professional-looking nail care accessible to everyday viewers.
Yes, Autumnmlove has featured Essie on her channels, including swatching Essie's Moonlight Ballet Collection. Essie is among the nail brands that appear in her at-home manicure and swatch content.
Yes — she identifies as a first-time mom and weaves her motherhood experience throughout her content alongside beauty and wellness. She uses tags like #firsttimemom and #motherhoodunfiltered, leaning into an honest, unpolished perspective on new parenthood.
Yes, short hair and LOB (long bob) content is a recurring theme alongside her nail posts. She uses #lobhaircut, #shorthairtutorial, and #shorthairstyles, making hair tutorials a consistent secondary content category on both Instagram and TikTok.
Autumnmlove is based in Nashville, Tennessee, which she lists as her location across both her Instagram and TikTok bios. Her content doesn't appear to be heavily location-specific, but Nashville is her stated home base.
Her content blends beauty, wellness, and motherhood — specifically natural nail care and at-home manicures, short hair tutorials, and candid takes on navigating life as a first-time mom. The tone is approachable and lifestyle-focused rather than high-glam.
Yes, Autumnmlove is active on TikTok with a following in the tens of thousands and engagement rates that run notably above the typical category average. She posts beauty, nail, and motherhood content there alongside her larger Instagram presence.
Her audience is predominantly female — roughly two-thirds of her followers — and skews toward the 18-to-34 age range. The majority of her audience is based in the United States, with smaller but meaningful pockets in the United Kingdom and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@autumnmlove · YouTube
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