Last updated just now · Aug 25, 2026, 2:52 PM
Fitness & Wellness United States

Autumncalabrese

Full Creator Stats Live · Updated 2026-08-25

Autumn Calabrese is a US-based certified personal trainer and nutrition educator who built her name through a long-running partnership with home-workout platform Beachbody (now BODi), where she developed top-selling programs including the widely adopted 21 Day Fix.

NicheFitness & Wellness TierMacro Engagement8.4%

Total Followers +2.5%

1.5M

Across Instagram, TikTok

Primary Platform

YouTube

1.5M followers · 94% of audience

Engagement

8.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $17K–$41K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-08-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,453,565 +39K 8.4% 2.6 3 days ago
TikTok 85,000 -102 2.6% 0.7 27 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -13082 -0.9% +0 +0.0% +0 +0.0% -13082
Last 30 days +39K +2.7% -102 -0.1% +0 +0.0% +39K
Last 90 days +137K +9.4% -195 -0.2% +0 +0.0% +137K
Last 365 days +137K +9.4% -195 -0.2% +0 +0.0% +137K

Audience Demographics

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-88076339K765K1.2M1.6M Aug 27Nov 25Feb 24May 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand Instagram Long-term
Long-term partnership YouTube 2013–present
Brand ambassador Instagram Long-term
Background

About Autumncalabrese

Autumn Calabrese is a US-based certified personal trainer and nutrition educator who built her name through a long-running partnership with home-workout platform Beachbody (now BODi), where she developed top-selling programs including the widely adopted 21 Day Fix. That program's color-coded portion-control container system combined with structured, time-efficient workouts made her a recognizable figure in the home-fitness category and helped her cultivate a following of millions. She has also co-authored cookbooks alongside her brother, chef Bobby Calabrese, and has appeared as a fitness authority across mainstream media beyond her own channels.

In recent years, Calabrese has deliberately reoriented her content toward women's hormonal and gut health, a pivot that maps cleanly onto her audience — predominantly female and concentrated in the 25–44 age range. She founded Good Mood Brew, a functional beverage brand built around hormone and gut support, and developed The Hormone Code as a structured framework guiding women through symptom management via macros and movement. A partnership with Thorne, a clinically positioned supplement company, reinforces her standing as a science-adjacent wellness voice rather than a purely lifestyle creator. With engagement that runs well above category median and a tightly defined audience of health-conscious women, she is well-placed to attract brands in functional nutrition, women's health supplements, and gut-wellness as that category continues to expand.

Brand fit

Why brands partner

Autumncalabrese reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Functional Beverage / Gut Health, Fitness / Streaming Platform, Supplements / Health, a clear signal of fit for brands in those categories. Demonstrated partners include Good Mood Brew and BODi (Beachbody). Engagement on YouTube runs around 8.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Functional Beverage / Gut Health and related categories, Autumncalabrese offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Autumncalabrese's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Good Mood Brew and why did Autumn Calabrese start it?

Good Mood Brew is a functional beverage brand founded by Autumn Calabrese and run under the handle @goodmoodbrewofficial. She built it around her focus on gut and hormone health, with the idea that what you drink can support the same internal systems she targets through nutrition and movement. The brand represents her expansion from workout programming into physical wellness products rooted in her hormone health philosophy.

What is Autumn Calabrese's Hormone Code?

The Hormone Code is a framework Autumn Calabrese built around the idea that women's hormones are the missing variable in most fitness and nutrition plans. She uses the hashtag #thehormonecode to group content on syncing workouts and eating habits with hormonal cycles, especially for women experiencing perimenopause or hormonal imbalances. The approach prioritizes managing cortisol and supporting gut health alongside traditional diet and exercise.

Does Autumn Calabrese think HIIT is bad for women with hormone imbalances?

Autumn Calabrese openly questions whether HIIT is the right choice for women dealing with hormonal imbalances, calling it one of the great debates in women's fitness. Her position is that for women with elevated cortisol or in perimenopause, high-intensity training can worsen symptoms rather than fix them. She advocates for matching workout intensity to your hormonal state rather than defaulting to harder-is-better logic.

What supplement company does Autumn Calabrese partner with?

Autumn Calabrese is a brand partner of Thorne, a science-based supplement company she promotes under the hashtag #thornepartner. She connects Thorne's product line to her hormone and gut health messaging, framing supplements as a natural extension of her nutrition-first philosophy.

What fitness program made Autumn Calabrese famous?

Autumn Calabrese became one of the most recognized names in home fitness as the creator of 21 Day Fix for Beachbody (now BODi), which introduced millions of people to a color-coded portion-control container system paired with structured daily workouts. She followed it with programs like 80 Day Obsession and built a reputation for making results-driven fitness accessible to everyday people. Since then, she has shifted toward independent hormone and gut health content and launched her own functional beverage brand, Good Mood Brew.

Who is Bobby Calabrese and what did he create with Autumn?

Bobby Calabrese is Autumn's brother and a professional chef who co-created the Fixate cookbook with her. The book pairs healthy, portion-conscious recipes with Autumn's fitness philosophy, and Bobby served as the culinary counterpart to her training approach throughout her Beachbody program era. Their collaboration made Fixate a popular companion to 21 Day Fix and her other programs.

Does Autumn Calabrese talk about perimenopause symptoms like hot flashes and night sweats?

Yes — perimenopause symptoms including hot flashes and night sweats are a recurring topic in Autumn Calabrese's content. She frames these as hormonal issues that respond to the right nutrition strategy, gut health support, and appropriately scaled movement, rather than something women simply have to endure. Her content addresses these experiences directly and ties them to actionable hormone health solutions.

What does Autumn Calabrese mean by macros and movement?

"Macros and movement" is Autumn Calabrese's shorthand for her core wellness method: tracking macronutrients — proteins, carbohydrates, and fats — in combination with intentional, hormonally appropriate exercise. It's a more evolved version of the rigid portion-container system she popularized through 21 Day Fix, now weighted toward hormonal and gut health outcomes rather than pure calorie control.

How many fitness transformations has Autumn Calabrese been part of?

Autumn Calabrese's own bio claims she has supported over 500,000 fitness transformations — a number built across more than a decade of programs, online coaching, and her Beachbody catalog. That figure spans the peak reach of programs like 21 Day Fix and 80 Day Obsession through her current hormone and gut health content.

Is Autumn Calabrese's content mainly for women over 40?

Autumn Calabrese's content speaks to women at many life stages, but she increasingly focuses on women navigating the hormonal shifts of their late thirties and beyond — a group she engages through hashtags like #fitover40 and content on perimenopause, cortisol, and cycle-syncing. Her central argument is that standard fitness advice fails this group because it ignores the hormonal layer entirely, and that gap is what her current brand is built around.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 25, 2026, 2:52 PM · Slug: autumncalabrese

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