United States
Austin White is a Los Angeles-based content creator and independent artist whose most recognizable trait — being a natural redhead — doubles as a visual anchor across his fashion and lifestyle content.
Total Followers +4.5%
101K
Across YouTube, Instagram
Primary Platform
YouTube
25K followers · 25% of audience
Engagement
6.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.5K–$3.8K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +615 +2.5% | +689 +0.9% | +0 +0.0% | +1K |
| Last 30 days | +3K +10.1% | +2K +2.6% | +0 +0.0% | +5K |
| Last 90 days | +6K +24.3% | +6K +7.9% | +0 +0.0% | +12K |
| Last 365 days | +6K +24.3% | +6K +7.9% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Austin White is a Los Angeles-based content creator and independent artist whose most recognizable trait — being a natural redhead — doubles as a visual anchor across his fashion and lifestyle content. Operating under the handle @MyAustinWhite, he built his presence at the intersection of music and video content, with roots in Christian rap and independent artistry evident from his hashtag activity and the @proper_xl rap imprint listed in his profile. Over time, his output has expanded into fashion hauls, try-on videos, and personality-driven vlogs, leaning into approachable, reaction-style formats that perform well with a predominantly female, millennial and Gen Z audience.
Despite a mid-tier total following spread across YouTube and Instagram, Austin White's engagement rate runs notably above category norms, suggesting his audience is genuinely invested rather than passively accumulated — a meaningful signal for brands evaluating conversion potential over raw reach. His community-building language ('Join the troop') and multi-venture structure, which includes a business arm under @culturelost alongside his music and content work, position him as a creator with entrepreneurial ambitions beyond any single platform. With rapid recent growth on YouTube and strong domestic concentration in the US market, he sits at an interesting inflection point — credible enough in fashion and lifestyle for mid-market apparel or beauty partnerships, while his music identity adds a cultural texture that separates him from more generic try-on creators.
Austinwhite711 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Austinwhite711 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Austinwhite711's tier (Mid, 101K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Christian rap is central to Austin White's music identity, and the hashtag #christianrap appears consistently across his content. His personal motto 'IT'S BIGGER THAN MUSIC†' — where the † is a deliberate Christian cross — signals that his artistry is explicitly faith-rooted. He operates as a fully independent artist without a major label, releasing music under his @proper_xl project.
Tawni Noelle is Austin White's fiancée — he places her handle @tawninoelle with a ring emoji as the very first personal tag in his Instagram bio. She's listed ahead of his business and music handles, making her a clear and visible part of his public brand and life content.
Culture Lost is an independent business or creative brand that Austin White operates, tagged as @culturelost with a briefcase emoji in his Instagram bio. It sits alongside his music project @proper_xl as a separate venture, suggesting he has built distinct commercial and artistic arms under his overall brand identity.
Proper XL, tagged as @proper_xl with a microphone emoji in Austin White's bio, is his music-facing project or independent label. It appears to be the primary vehicle through which he develops and releases his Christian rap work, keeping full creative control as an independent artist.
Yes — Austin White describes himself as a 'Natural Redhead' directly in his YouTube channel bio, making his hair a deliberate and prominent part of his visual brand identity. He is based in Los Angeles, where he shoots both his music-related content and his fashion and lifestyle videos.
"IT'S BIGGER THAN MUSIC†" is Austin White's stated motto at the top of his Instagram bio, with the cross symbol rooting it clearly in Christian faith. It communicates that his creative mission extends beyond releasing tracks — framing his music, his community, and his lifestyle content as spiritually and culturally purposeful work.
Austin White has built a content strategy that deliberately blends his Christian rap identity with fashion and lifestyle videos — including swimwear try-on hauls and clothing hauls — to grow a broader audience on YouTube and Instagram. This crossover approach has shaped a fanbase that skews heavily female, which is an unusual and intentional expansion for an artist whose core identity is in rap music.
Austin White calls his fanbase 'the troop' in his Instagram bio, using military-themed emojis to frame his community around loyalty and a shared sense of mission. The framing fits his broader philosophy — expressed through his 'IT'S BIGGER THAN MUSIC†' motto — that his work in music and faith is larger than entertainment alone.
Austin White is based in Los Angeles, California, which he states directly in his YouTube bio. LA provides the setting for his beach-shot fashion content and lifestyle vlogs, as well as the backdrop for his independent music and creative business work.
Austin White is most active on YouTube and Instagram, where he posts a regular mix of fashion hauls, lifestyle content, and music-driven material. He also maintains a presence on X (formerly Twitter), which he cross-promotes from his YouTube channel bio under the handle @MyAustinWhite.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@austinwhite711 · YouTube
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