United States
Austin Hankwitz is a U.S.-based personal finance and investing creator who built his following primarily on TikTok by translating complex financial concepts — from ETF strategies to cryptocurrency positioning — into digestible short-form content for younger audiences.
Total Followers -0.1%
800K
Across Instagram, TikTok
Primary Platform
YouTube
23K followers · 3% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $575–$1.6K / IG post
The show — co-hosted with Jannese Torres and produced with iHeartRadio and Intuit QuickBooks — briefly topped Apple's Business chart, surpassing Dave Ramsey's The Ramsey Show and NPR's Planet Money.
Grit Capital, the financial media platform run by former fund manager Genevieve Roch-Decter, acquired the newsletter in a reported seven-figure deal and brought Hankwitz on as Head Analyst to expand its DIY investor community.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -311 -0.0% | +0 +0.0% | -311 |
| Last 30 days | +0 +0.0% | -1010 -0.1% | +0 +0.0% | -1010 |
| Last 90 days | +0 +0.0% | -2876 -0.4% | +0 +0.0% | -2876 |
| Last 365 days | +0 +0.0% | -2876 -0.4% | +0 +0.0% | -2876 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Public Fintech / Investing | Channel sponsor | TikTok | Long-term | — |
| CoinTracker Crypto / Tax Software | Channel sponsor | TikTok | Long-term | — |
| MoneyLion Fintech / Personal Finance | Sponsored content | TikTok | Long-term | — |
| ProShares ETFs / Investing | Channel sponsor | TikTok | Long-term | — |
| Gainbridge Fintech / Annuities | Channel sponsor | TikTok | Long-term | — |
| NEOS Investments ETFs / Investing | Sponsored content | 2025–2026 | — |
Austin Hankwitz is a U.S.-based personal finance and investing creator who built his following primarily on TikTok by translating complex financial concepts — from ETF strategies to cryptocurrency positioning — into digestible short-form content for younger audiences. He serves as Head Analyst at Grit Capital and co-hosts a top-ranked business podcast on Spotify, giving him a dual role as both a social media educator and an institutional-leaning financial voice. Media credits including CNBC, Bloomberg, and The Wall Street Journal lend his content a layer of credibility uncommon among creator-economy finance personalities, and his Rich Habits Network extends his brand into community-building around everyday wealth behaviors.
His audience skews notably young and predominantly female — a profile that distinguishes him from many finance creators whose followings trend male-heavy — suggesting his accessible, habit-oriented framing resonates broadly across a new generation of investors. Brand partnerships with firms like NEOS Investments, ProShares, Gainbridge, and MoneyLion reflect a financial-services sponsor mix that values his role as a bridge between institutional products and retail audiences. With engagement running well above category benchmarks, Hankwitz occupies a credible mid-tier position in the personal finance creator space and is well-placed to attract fintech, ETF, and wealth-platform brands targeting millennial and Gen Z consumers actively developing their financial literacy.
Austinhankwitz reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fintech / Investing, Crypto / Tax Software, Fintech / Personal Finance, a clear signal of fit for brands in those categories. Demonstrated partners include Public and CoinTracker. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fintech / Investing and related categories, Austinhankwitz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Austinhankwitz's tier (Mid, 800K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Austin Hankwitz co-hosts a business podcast on Spotify that his bio describes as the top business podcast on the platform, closely tied to his Rich Habits brand. The podcast extends the same personal finance and wealth-building themes he covers across his social channels, giving his audience a longer-form audio format alongside his short videos.
The Rich Habits Network is Austin Hankwitz's owned content community built around developing everyday financial habits that lead to long-term wealth. It serves as an umbrella brand connecting his podcast, social content, and educational resources for people at the beginning or middle stages of their personal finance journey.
witz.business is Austin Hankwitz's own business and advisory venture, referenced directly in his Instagram bio alongside his podcast and analyst work. It appears to operate as the commercial and consulting arm of his creator brand, covering things like brand partnerships and business advising.
Grit Capital is an investment research and media company, and Austin Hankwitz holds the title of Head Analyst there. That role involves producing market research and investment commentary, which gives his social media content an analytical backbone beyond typical influencer finance takes.
Yes — Austin Hankwitz has been featured by all three major financial outlets: CNBC, Bloomberg, and The Wall Street Journal. Those mainstream media appearances reinforce that his work is taken seriously beyond social media, positioning him as more than a content creator in the finance space.
Yes, Austin Hankwitz covers cryptocurrency including Ethereum as part of his broader investing content. A recent sponsored post specifically highlighted ETH, showing he incorporates digital assets alongside traditional market topics rather than staying strictly in stocks or ETFs.
The "NOT ADVICE" disclaimer is a legal safeguard finance creators use to make clear their content is educational and for entertainment only — not personalized investment guidance. Because Austin Hankwitz discusses specific assets, ETFs, and market strategies, the disclaimer helps distinguish his role as an analyst and commentator from that of a registered investment advisor.
Austin Hankwitz has worked with fintech and investment brands including NEOS Investments, CoinTracker, Public, MoneyLion, ProShares, and Gainbridge. These partnerships align closely with his investing niche, which keeps sponsored posts feeling relevant to his audience rather than out of place.
Austin Hankwitz's audience skews roughly three-quarters female, which is unusually high for a finance and investing creator. This reflects a broader trend of younger women — particularly in the 18–34 age range that dominates his audience — actively seeking out personal finance education on TikTok, where his largest following is built.
Austin Hankwitz's largest following by a wide margin is on TikTok, where he's grown well into the hundreds of thousands of followers with above-average engagement for the finance category. YouTube is listed as his primary platform, likely hosting longer-form breakdowns and educational deep-dives that complement the short-form takes he's known for on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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