United States
Audrey Roloff (née Botti) gained initial visibility as a cast member on TLC's long-running reality series "Little People, Big World," appearing alongside her husband Jeremy Roloff.
Total Followers -0.0%
1.6M
Across Instagram
Primary Platform
YouTube
1.6M followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $20K–$46K / IG post
Isabel Roloff called out Audrey on social media after Audrey again floated the idea of she and Jeremy buying a portion of the famous LPBW farm, reigniting a long-running family rift over the property.
The couple publicly revealed they were once again presented with a chance to purchase the portion of Roloff Farms listed by Matt Roloff, but had not committed to moving forward with a deal.
Audrey shared a clip from the original Little People, Big World intro featuring Jeremy and twin Zach Roloff, drawing a big emotional reaction from longtime viewers of the now-ended TLC series.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,628,688 | -651 | 2.7% | 0.7 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -651 -0.0% | +0 +0.0% | +0 +0.0% | -651 |
| Last 90 days | -3095 -0.2% | +0 +0.0% | +0 +0.0% | -3095 |
| Last 365 days | -3095 -0.2% | +0 +0.0% | +0 +0.0% | -3095 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Marriage Journal Relationship / Lifestyle | Founder / owned brand | 2020–Long-term | — | |
| Hanna Andersson Children's Apparel | Sponsored content | Long-term | — |
Audrey Roloff (née Botti) gained initial visibility as a cast member on TLC's long-running reality series "Little People, Big World," appearing alongside her husband Jeremy Roloff. After stepping away from the show, the couple built an independent lifestyle brand rooted in Christian faith, marriage, and intentional family living. Based on a rural property in Oregon with their four children, Audrey's content centers on homesteading-adjacent aesthetics, read-aloud culture, and seasonal family traditions — a tone her hashtag mix around "magic of childhood" and "family goals" reflects consistently.
Her audience skews roughly 80% female and concentrates in the millennial parent demographic — women in their late twenties to mid-thirties building families of their own. This positions her as a peer-model creator: followers relate to her as a slightly-ahead companion in the marriage and motherhood journey rather than an aspirational celebrity. Her flagship product, The Marriage Journal®, signals a deliberate move toward entrepreneurship, embedding her brand in a recurring purchase cycle beyond one-off sponsorships. With engagement meaningfully above her tier's median and a tightly defined worldview, she is a natural fit for Christian publishing, family wellness, children's education, and values-aligned consumer brands.
Audreyroloff reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Relationship / Lifestyle, Children's Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include The Marriage Journal and Hanna Andersson. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Relationship / Lifestyle and related categories, Audreyroloff offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Audreyroloff's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Audrey appeared on TLC's Little People, Big World as the wife of Jeremy Roloff, the son of Matt and Amy Roloff. She and Jeremy stepped back from the show around 2018 to pursue independent ventures and build a brand centered on marriage, parenting, and faith.
Audrey and Jeremy announced they were stepping away from the show to focus on their own projects, including writing, The Marriage Journal brand, and raising their family outside the spotlight of reality TV. Since leaving, Audrey has built a substantial social media following by leaning into intentional parenting and marriage content on her own terms.
The Marriage Journal® is a guided couples' journaling product Audrey created to help married partners deepen their connection through shared prompts and intentional reflection. It is one of her flagship entrepreneurial products and central to her brand identity, featured directly in her Instagram bio alongside her call to help families live out their values.
Yes, Audrey and Jeremy co-authored A Love Letter Life, a book about their courtship, relationship, and shared vision for intentional marriage. The book reflects the faith-centered approach to family life that runs through all of Audrey's content and entrepreneurial work.
Audrey Roloff's maiden name is Botti — she was Audrey Mirabella Botti before marrying Jeremy Roloff. She is now widely recognized through the Roloff family's public profile built over many seasons of Little People, Big World.
Audrey Roloff is openly and actively Christian, and her faith is the foundation of her entire brand. Her content on marriage traditions, intentional parenting, and family values is explicitly rooted in her Christian worldview, which resonates strongly with her predominantly millennial-mom audience.
Audrey and Jeremy Roloff have four children together. She regularly shares content about raising them in a rural lifestyle she describes as "barefoot in the country," with a focus on childhood traditions, read-alouds, and what she calls the magic of childhood.
Audrey describes her family as raising four kids "barefoot in the country," signaling a deliberate move toward rural living separate from the Roloff family's well-known Oregon farm. Her content consistently reflects a countryside lifestyle built around land, nature, and intentional simplicity.
Yes, Audrey runs a community-facing book club and actively promotes read-aloud culture for families, which shows up consistently across her hashtags and content themes. She organizes seasonal reading campaigns — including a summer reading push — encouraging her followers to build childhood reading traditions at home.
Jeremy Roloff is Audrey's husband and the son of Matt and Amy Roloff, the stars of TLC's long-running reality series Little People, Big World, which centers on Roloff Farms in Helvetia, Oregon. Jeremy and Audrey have built their own independent platform focused on faith, family, and marriage since stepping away from the show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@audreyroloff · YouTube
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