India
Asset Yogi is an India-based financial education YouTube channel built around a straightforward premise: that most people are taught how to earn money but…
Total Followers -0.0%
4.1M
Across YouTube, Instagram
Primary Platform
YouTube
3.9M followers · 95% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$10K / IG post
The official assetyogi.com site now prominently features AY Wealth, described as a research-based investing platform with family portfolio management — a notable pivot beyond content creation into fintech product territory.
SponsorRadar tracking shows at least four consecutive Zerodha-sponsored uploads between November 2025 and January 2026, signalling a durable brand partnership with India's leading discount brokerage.
Multiple industry list articles cite Asset Yogi (run by Mukesh Choudhary) as one of India's leading Hindi-language finance education channels, underscoring sustained category authority.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -1134 -0.5% | +0 +0.0% | -1134 |
| Last 90 days | +0 +0.0% | -2432 -1.2% | +0 +0.0% | -2432 |
| Last 365 days | +0 +0.0% | -2432 -1.2% | +0 +0.0% | -2432 |
Daily follower snapshots from CreatorDB's longitudinal index.
Asset Yogi is an India-based financial education YouTube channel built around a straightforward premise: that most people are taught how to earn money but never how to manage, invest, or grow it. Operating under the handle @assetyogi, the channel has cultivated a multi-million subscriber base on YouTube by translating complex personal finance topics — income tax filings, mutual funds, fixed deposits, the National Pension Scheme, and government budget changes — into accessible, structured explainers. The channel's own framing positions it as a corrective to gaps in formal education, and the consistently practical subject matter, which tracks Indian regulatory changes and financial products in near real-time, gives it a recurring-utility quality that drives strong repeat viewership. Engagement rates running well above the category median signal an audience that actively consults the content rather than passively consuming it.
The audience skews heavily male and leans toward the working and pre-retirement age bands — the 25-to-44 and 45-plus cohorts together account for a substantial majority of viewers — which reflects both the subject matter and the level of financial seriousness the channel demands. A meaningful share of viewership comes from the Indian diaspora in the United States, United Kingdom, and Canada, suggesting the content addresses financial concerns that travel with Indian professionals abroad. The channel's SEBI registration through a partnership with Zerodha, India's largest discount brokerage, is the most telling brand alignment in its profile: it positions Asset Yogi not merely as an educator but as a credentialed financial resource, a distinction that widens the category of sponsors the channel can credibly court. With a short-form 'AYshorts' series running alongside long-form guides, Asset Yogi appears to be broadening its discovery surface while maintaining the depth-first reputation that defines its core brand.
Asset Yogi reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Zerodha. Engagement on YouTube runs around 4.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Asset Yogi's tier (Macro, 4.1M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Asset Yogi operates as an Authorized Person under Zerodha Broking Ltd, which carries SEBI registration number INZ000031633, and also holds an NSE Authorized Person registration. This means the financial guidance on the channel is backed by a regulated brokerage entity — an important distinction for viewers making real investment decisions, not just casual viewers watching general education content.
Yes, Asset Yogi is one of India's most-followed personal finance channels specifically because it explains money, investing, and tax topics in Hindi. The channel's core mission is to make financial literacy accessible to Hindi-speaking audiences across India and the Indian diaspora, covering everything from mutual funds to ITR filing in plain, easy-to-follow language.
Zerodha, one of India's largest discount stockbrokers, is a named sponsor of Asset Yogi's YouTube content. Beyond a standard ad deal, Asset Yogi is formally listed as an Authorized Person under Zerodha's SEBI registration, making the relationship a regulated financial affiliation rather than a simple promotional arrangement.
Cirifort Enterprises Pvt. Ltd. is the registered company behind Asset Yogi, listed directly in the channel's official Instagram bio. It is the legal entity through which the channel's business activities — including webinars, sponsorships, and financial services — are structured and operated.
Yes, comparing India's new and old income tax regimes is one of Asset Yogi's most popular content areas, especially around Union Budget announcements. The channel uses side-by-side breakdowns to help viewers figure out which regime saves them more money based on their specific income level and eligible deductions.
ITR filing is among Asset Yogi's most-covered subjects, with dedicated videos walking Indian taxpayers through the income tax return process in detail. The channel's heavy use of hashtags like #itr and #itrfiling reflects strong seasonal demand, and the content is revisited each year as deadlines and rules are updated.
AYshorts is Asset Yogi's numbered YouTube Shorts series, delivering quick takes on finance, business history, and current market events. Episodes have covered topics ranging from the HDFC and HDFC Bank merger to historical political decisions and threats to streaming industry monopolies, giving the channel a format for fast, shareable content alongside its longer deep-dive videos.
Mutual funds versus fixed deposits is a recurring theme on Asset Yogi, reflected in the channel's dedicated #mutualfundsorfd hashtag. The channel walks through the risk-return profile, liquidity differences, and tax treatment of each option to help first-time investors in India choose what actually fits their financial situation.
Asset Yogi's NPS 3.0 guide covers the latest changes to India's National Pension Scheme as of 2026, including updated contribution structures, withdrawal conditions, and tax benefits. It follows the channel's established pattern of publishing fresh explainer guides whenever a major financial regulation changes, saving subscribers from having to parse dense government circulars on their own.
Asset Yogi's YouTube channel has grown to nearly 4 million subscribers, placing it firmly in the Macro tier among Indian personal finance creators. Notably, the channel's engagement rate runs well above the category average — uncommon for a purely educational finance channel — signaling a highly active and loyal viewer base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@assetyogi · YouTube
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