United States
Aspenessence is a US-based artisan soap brand and creator account built around the work of maker Hannah Winde (@hannahjwinde), who handcrafts natural soaps and self-care products sold through seasonal restocks.
Total Followers +0.2%
1.3M
Across TikTok, Instagram
Primary Platform
TikTok
1M followers · 79% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.9K–$9.1K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +881 +0.3% | +0 +0.0% | +881 |
| Last 30 days | +0 +0.0% | +2K +0.8% | +0 +0.0% | +2K |
| Last 90 days | +0 +0.0% | +6K +2.2% | +0 +0.0% | +6K |
| Last 365 days | +0 +0.0% | +6K +2.2% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Aspenessence is a US-based artisan soap brand and creator account built around the work of maker Hannah Winde (@hannahjwinde), who handcrafts natural soaps and self-care products sold through seasonal restocks. The account's TikTok presence is anchored in a satisfying, ASMR-adjacent content format — soap cutting in real time, shrink-wrapping, and behind-the-scenes glimpses of the production process — set against a cozy, seasonal aesthetic that leans heavily into autumnal themes and scent-forward branding like toasted marshmallow and fall collections. That combination of tactile visual content and small-batch product storytelling has driven an engagement rate on TikTok that sits well above category norms, signaling a highly attentive and repeat-viewing audience rather than passive scroll traffic.
The audience skews strongly female and concentrates in the 18-to-34 age range — a cohort with demonstrated appetite for indie wellness brands, clean beauty, and handmade goods. Geographically, the following is predominantly domestic but carries meaningful reach into the UK, Canada, and Australia, giving the brand cross-market visibility without losing its distinctly American cottage-industry identity. Because Aspenessence functions simultaneously as a content creator and a direct-to-consumer product business, its brand partnership potential sits at a natural intersection of clean beauty, sustainable packaging (the biodegradable shrink wrap is a signal worth noting), and sensory wellness — categories where authentic maker credibility carries significant weight with a discerning, conversion-oriented audience.
Aspenessence reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Aspenessence offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aspenessence's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Aspenessence soap is handcrafted by @hannahjwinde, as credited directly in the brand's Instagram bio. Rather than outsourcing production, the brand is built around the idea that every bar is made by hand, which is central to its natural self-care identity.
Yes — Aspenessence has confirmed in their own behind-the-scenes content that the shrinkwrap used on their soap bars is biodegradable. It's a detail the brand calls out deliberately, signaling that their packaging choices are meant to match their natural, handcrafted ethos.
Aspenessence posts close-up, real-time videos of soap bars being sliced and wrapped — a format that triggers a deeply satisfying sensory response for viewers. The content sits at the crossroads of ASMR and small-business lifestyle, and it consistently pulls engagement well above what's typical for the category on TikTok.
Yes — toasted marshmallow is one of the scents Aspenessence has featured as part of their fall collection. It shows up repeatedly in their top hashtag activity, suggesting it's been a popular seasonal offering that drives strong viewer engagement on their videos.
The fall restock is a seasonal limited drop of autumn-themed soaps and self-care products that Aspenessence promotes heavily each year across TikTok and Instagram. The brand builds anticipation with ASMR content showcasing the new fall bars before the shop goes live.
Aspenessence sells more than soap — body scrubs are also part of the product line, reflected in hashtags like #bodyscrub used consistently across their content. The brand describes itself broadly as a natural handcrafted soap + self care shop, so the range extends beyond bars.
Aspenessence is genuinely a small, handcrafted operation where products are made by hand rather than manufactured at scale. Despite that artisan model, it has grown to a Macro-tier TikTok following of over one million — making it one of the more prominent indie soap brands on the platform.
Aspenessence posts soap cutting ASMR, real-time soap making clips, shrink wrapping ASMR, and seasonal collection previews. The content blends sensory satisfaction with behind-the-scenes small-business storytelling, which has attracted a large and highly engaged audience — predominantly women aged 18 to 34.
Aspenessence is based in the United States, and the majority of their audience is also American. The brand does reach buyers in other English-speaking markets as well, with followers from the UK, Canada, and Australia also active in their community.
Aspenessence sits in the Macro tier with over one million TikTok followers, which is rare for an independent handmade soap brand. Their engagement rate runs several times above the platform category median, meaning their ASMR soap content consistently outperforms what most accounts at a similar size achieve.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aspenessence · TikTok
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