India
Ashnoor Kaur is a Mumbai-based Indian actress and content creator who built her public profile through a television career that began in childhood, with Hindi drama serials establishing her mainstream recognition well before she reached adulthood.
Total Followers -0.9%
10.2M
Across Instagram
Primary Platform
YouTube
10.2M followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $102K–$225K / IG post
She appeared in a bold black saree for the high-profile annual calendar alongside names like Shweta Tiwari and Divya Agarwal, marking a visual milestone in her public image.
The romantic drama directed by Ratnaa Sinha, co-starring Akshay Oberoi and Aadil Khan, marked Ashnoor's digital film debut on the platform.
Her eviction drew significant attention, including viral reactions to a body-shaming incident inside the house and post-eviction media appearances where she addressed the controversy.
The show concluded on 27 April 2025 after a run from 2024, ending Ashnoor's stint as Suman Sharma on the popular daily drama.
The milestone underscores her balance of a long-running acting career with completing her formal education.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 10,231,400 | -87K | 3.2% | 2.1 | 10 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -42972 -0.4% | +0 +0.0% | +0 +0.0% | -42972 |
| Last 30 days | -86967 -0.9% | +0 +0.0% | +0 +0.0% | -86967 |
| Last 90 days | -166772 -1.6% | +0 +0.0% | +0 +0.0% | -166772 |
| Last 365 days | -166772 -1.6% | +0 +0.0% | +0 +0.0% | -166772 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Attach Hair Beauty / Hair | Founder / owned brand | Long-term | — | |
| Gentle on Me Skincare / Wellness | Co-founder | Long-term | — | |
| Tic Tac FMCG / Food & Beverage | Sponsored content | 2023–2024 | — |
Ashnoor Kaur is a Mumbai-based Indian actress and content creator who built her public profile through a television career that began in childhood, with Hindi drama serials establishing her mainstream recognition well before she reached adulthood. Now operating as a full-spectrum social media personality, she has cultivated a mega-scale following on Instagram where fashion-forward lifestyle content sits alongside her acting work. Her self-styled #AshnoorStyleDiaries series reflects a deliberate pivot toward personal fashion authority, positioning her as a taste-maker rather than simply a celebrity posting on the side.
Her audience skews heavily female and concentrates in the 25–34 age bracket — a cohort with genuine purchasing intent that draws lifestyle, beauty, and fashion brands. She has extended her profile into entrepreneurship through Attach Hair, her own hair extension label, and Gentle On Me, a personal well-being initiative she has championed. A dual Hindi-English content mix broadens her appeal into Indian diaspora communities across the United States and United Kingdom. With engagement running well above the category median and brand-partnership rates in the premium tier, Kaur is positioned to deepen her footprint at the intersection of Indian celebrity culture, fashion commerce, and wellness entrepreneurship.
Ashnoorkaur reaches an audience concentrated in India primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Hair, Skincare / Wellness, FMCG / Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Attach Hair and Gentle on Me. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Hair and related categories, Ashnoorkaur offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ashnoorkaur's tier (Mega, 10.2M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Ashnoor Kaur began acting as a child and has appeared in well-known Indian television serials including Jhansi Ki Rani, Patiala Babes, Choti Sardarni, and Mere Dad Ki Dulhan. She built a loyal fanbase through these roles years before her social media presence grew to its current mega-tier scale.
Ashnoor Kaur is the founder of Attach Hair, listed in her Instagram bio as @attach_hair. Launching a hair label sits naturally alongside her ongoing fashion and style content, where hair and beauty are recurring themes across her posts and reels.
Ashnoor Kaur describes herself as the "Initiator" of @gentle.onme in her Instagram bio, marking it as a personal project she launched rather than a brand deal. The name points toward a self-care or wellness-oriented initiative, reflecting a more introspective side of her public identity beyond fashion and acting.
Ashnoor Style Diaries is Ashnoor Kaur's ongoing fashion content series on Instagram, where she shares outfit-of-the-day looks and styling inspiration under the hashtag #ashnoorstylediaries. It has become one of her signature content formats and a key reason her audience skews so heavily toward young women with an interest in fashion.
Yes, Ashnoor Kaur has created sponsored content for Tic Tac, with campaign hashtags like #TicTacGo and #VibeRefresh appearing in her posts. At her follower tier and with engagement running well above category average, she is exactly the kind of creator that FMCG and lifestyle brands pursue for youth-focused campaigns in India.
Ashnoor Kaur has used the hashtag #yashrajmukhate in her content, signaling a collaboration with the viral music producer and pop-culture remix artist. Yash Raj Mukhate is known for pairing his internet-famous audio with prominent Indian creators, making the pairing a natural fit for content that bridges music, humour, and social media culture.
An opacarophile is someone who has a deep love for sunsets, and Ashnoor Kaur uses the word in her bio to signal that personal passion. It's a deliberate, niche vocabulary choice that reflects the aesthetic and thoughtful side of her personal brand beyond acting and fashion.
Yes — Ashnoor Kaur calls herself a cynophilist in her Instagram bio, which literally means a lover of dogs. References to her dogs and pet-related content appear as part of the personal, lifestyle-driven layer of her feed that complements her fashion and acting content.
Ashnoor Kaur was born on September 3, 2004, making her 22 years old as of late 2026. What makes her age notable is how early she entered the entertainment industry as a child actress, and how she has since independently grown into one of India's mega-tier Instagram creators.
Ashnoor Kaur is Indian and currently based in Mumbai, which she affectionately refers to as "BomBae" in her Instagram bio. The majority of her audience is based in India, though she also draws a significant following from Indian diaspora communities in the United States and United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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