India
Ashnoor Kaur is a Mumbai-based Indian actress and fashion content creator who built her public profile as a child artist in Hindi television before transitioning into one of India's more commercially active lifestyle influencers.
Total Followers -0.9%
10.2M
Across Instagram
Primary Platform
YouTube
10.2M followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $102K–$225K / IG post
She appeared as a contestant on Colors TV's reality show Bigg Boss 19, becoming one of its younger participants at 21. She was evicted around November 30, 2025, and later broke her silence on claims of an unfair eviction.
Ashnoor starred as Suman Sharma opposite Zain Imam in Suman Indori from 2024 until the show's conclusion on April 27, 2025.
After a self-described three-year TV break for studies, she completed her BMM degree — balancing academics alongside her acting career.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 10,234,434 | -90K | 3.3% | 2.8 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -54243 -0.5% | +0 +0.0% | +0 +0.0% | -54243 |
| Last 30 days | -90063 -0.9% | +0 +0.0% | +0 +0.0% | -90063 |
| Last 90 days | -165798 -1.6% | +0 +0.0% | +0 +0.0% | -165798 |
| Last 365 days | -165798 -1.6% | +0 +0.0% | +0 +0.0% | -165798 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Attach Hair Hair / Beauty | Founder / owned brand | Long-term | — | |
| Gentle On Me Mental Health / Wellness | Founder / owned brand | Long-term | — |
Ashnoor Kaur is a Mumbai-based Indian actress and fashion content creator who built her public profile as a child artist in Hindi television before transitioning into one of India's more commercially active lifestyle influencers. She appeared in prominent Indian TV serials from a young age and crossed into Bollywood with a supporting role in Anurag Kashyap's 2018 film Manmarziyaan, playing a younger version of Taapsee Pannu's character — a credit that anchored her credibility in mainstream entertainment circles. Her Instagram presence, built around the recurring series she tags as 'Ashnoor Style Diaries', leans heavily into outfit documentation, brand campaigns, and personality-driven short video content, giving her feed a fashion-editorial quality that is relatively polished for a creator who grew up fully in public.
Beyond content creation, Kaur has moved into entrepreneurship: her bio references founding Attach Hair, a hair extensions or accessories label, and initiating Gentle On Me, a project that signals a wellness or mental-health-adjacent positioning. Brand partnerships with confectionery names like TicTac point to accessible, mass-market FMCG deals alongside her fashion work, suggesting a brand portfolio spanning both aspirational and everyday consumer categories. Her audience skews strongly female and is concentrated in the core 25–34 bracket, with a meaningful Indian diaspora layer in the US and UK — a profile that makes her attractive to beauty, fashion, and lifestyle brands seeking pan-India reach with some international spillover. As she moves through her early twenties, the combination of an acting credential, a founder narrative, and high relative engagement positions her well for longer-term brand partnerships in premium fashion and beauty.
Ashnoorkaur reaches an audience concentrated in India primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Hair / Beauty, Mental Health / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Attach Hair and Gentle On Me. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Hair / Beauty and related categories, Ashnoorkaur offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ashnoorkaur's tier (Mega, 10.2M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ashnoor Kaur began acting as a child and has appeared in well-known Indian television serials including Jhansi Ki Rani, Patiala Babes, Choti Sardarni, and Mere Dad Ki Dulhan. She built a loyal fanbase through these roles years before her social media presence grew to its current mega-tier scale.
Ashnoor Kaur is the founder of Attach Hair, listed in her Instagram bio as @attach_hair. Launching a hair label sits naturally alongside her ongoing fashion and style content, where hair and beauty are recurring themes across her posts and reels.
Ashnoor Kaur describes herself as the "Initiator" of @gentle.onme in her Instagram bio, marking it as a personal project she launched rather than a brand deal. The name points toward a self-care or wellness-oriented initiative, reflecting a more introspective side of her public identity beyond fashion and acting.
Ashnoor Style Diaries is Ashnoor Kaur's ongoing fashion content series on Instagram, where she shares outfit-of-the-day looks and styling inspiration under the hashtag #ashnoorstylediaries. It has become one of her signature content formats and a key reason her audience skews so heavily toward young women with an interest in fashion.
Yes, Ashnoor Kaur has created sponsored content for Tic Tac, with campaign hashtags like #TicTacGo and #VibeRefresh appearing in her posts. At her follower tier and with engagement running well above category average, she is exactly the kind of creator that FMCG and lifestyle brands pursue for youth-focused campaigns in India.
Ashnoor Kaur has used the hashtag #yashrajmukhate in her content, signaling a collaboration with the viral music producer and pop-culture remix artist. Yash Raj Mukhate is known for pairing his internet-famous audio with prominent Indian creators, making the pairing a natural fit for content that bridges music, humour, and social media culture.
An opacarophile is someone who has a deep love for sunsets, and Ashnoor Kaur uses the word in her bio to signal that personal passion. It's a deliberate, niche vocabulary choice that reflects the aesthetic and thoughtful side of her personal brand beyond acting and fashion.
Yes — Ashnoor Kaur calls herself a cynophilist in her Instagram bio, which literally means a lover of dogs. References to her dogs and pet-related content appear as part of the personal, lifestyle-driven layer of her feed that complements her fashion and acting content.
Ashnoor Kaur was born on September 3, 2004, making her 22 years old as of late 2026. What makes her age notable is how early she entered the entertainment industry as a child actress, and how she has since independently grown into one of India's mega-tier Instagram creators.
Ashnoor Kaur is Indian and currently based in Mumbai, which she affectionately refers to as "BomBae" in her Instagram bio. The majority of her audience is based in India, though she also draws a significant following from Indian diaspora communities in the United States and United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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