United States
Ash K. Holm is a Los Angeles-based celebrity makeup artist of Swedish and Lebanese descent whose career spans high-profile editorial and on-set work alongside a growing digital education platform.
Total Followers +0.0%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
99K followers · 6% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
The cosmetics brand tapped Holm to lead trend-driven education, artistry tutorials, and product launch campaigns across social and in-person activations.
Holm contributed red-carpet expertise as a named editor in residence, sharing her professional kit essentials throughout awards season.
Holm and co-founder Hamed Afshari launched the Manhattan location offering IV hydration, aesthetics, and regenerative therapies — the medspa's first official franchise expansion.
Holm discussed her five Met Gala appearances — including looks for Ariana Grande, Megan Fox, and Jennifer Lopez — and her practice of focusing on just one client per event.
The profile spotlighted her rise from MAC artist to celebrity MUA and educator, and teased future plans including a makeup brand of her own.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.2% | -195 -0.1% | +2K |
| Last 30 days | +0 +0.0% | +2K +0.1% | -781 -0.2% | +735 |
| Last 90 days | -197 -0.2% | -2653 -0.2% | -1601 -0.4% | -4451 |
| Last 365 days | -197 -0.2% | -2653 -0.2% | -1601 -0.4% | -4451 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fenty Beauty Beauty / Cosmetics | Brand ambassador | Long-term | — | |
| SheGlam Beauty / Cosmetics | Sponsored content | Long-term | — | |
| Dripology Wellness / IV Therapy | Co-founder | Long-term | — | |
| Ash Kholm Institute Beauty Education | Founder / owned brand | Long-term | — |
Ash K. Holm is a Los Angeles-based celebrity makeup artist of Swedish and Lebanese descent whose career spans high-profile editorial and on-set work alongside a growing digital education platform. Rather than positioning herself purely as a beauty influencer, she leans into her professional credentials — her YouTube channel's tagline, 'your favorite celebrity's favorite makeup artist,' signals a working artist who brings industry-grade technique to a mass audience. Her content centers on tutorials, color correction breakdowns, and glamour looks, with a recurring emphasis on romantic and editorial aesthetics. She founded the Ash K. Holm Institute, an extension of her commitment to professional makeup education, reflecting a brand philosophy oriented around community-building and practitioner development rather than aspirational lifestyle content.
Holm's multi-platform following is anchored on Instagram, where she maintains well above-average engagement for her follower tier — a signal that her audience skews toward genuinely interested beauty enthusiasts rather than passive followers. That core audience is predominantly women in the 18–34 range, concentrated in the United States and the United Kingdom, making her a strong fit for prestige and mass-market beauty brands alike. Brand partnerships with Fenty Beauty and SheGlam reflect a positioning that straddles accessible and aspirational. She is also a co-founder of Dripology, a skincare and wellness venture that expands her commercial footprint beyond content. Represented by The Wall Group, she operates with the infrastructure of a mid-career professional talent, and her dual identity as a working celebrity MUA and educator gives her durable differentiation in an increasingly crowded beauty creator landscape.
Ash_Kholm reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Wellness / IV Therapy, Beauty Education, a clear signal of fit for brands in those categories. Demonstrated partners include Fenty Beauty and SheGlam. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Cosmetics and related categories, Ash_Kholm offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ash_Kholm's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ash K. Holm is a Los Angeles-based celebrity makeup artist who markets herself as your favorite celebrity's favorite makeup artist, building her reputation through high-profile editorial and entertainment work. Her YouTube content regularly showcases client glam sessions alongside tutorials that replicate those looks. Representation by The Wall Group — one of the most selective agencies for working beauty artists — reflects the level of celebrity clientele she operates in.
The Ash Kholm Institute is a makeup education program she founded, promoted under her @ashkholminstitute handle. It extends her stated mission of supporting and elevating other makeup artists, going beyond social content into structured professional training. She describes the philosophy behind it as a belief that there is enough success to go around for everyone in the industry.
Ash K. Holm is listed as the founder on Instagram and co-founder on TikTok of Dripology, a brand she promotes alongside her makeup and education work. The name and her consistent wellness-focused content — covering topics like facial treatments and skin health — suggest the brand sits at the intersection of beauty and wellness. She actively links the brand in her bios across multiple platforms.
Ash K. Holm is both — her Instagram bio displays the Swedish 🇸🇪 and Lebanese 🇱🇧 flags, indicating dual heritage. She lives and works in Los Angeles, where she built her career in the entertainment and fashion makeup space. Her multicultural background is part of her personal brand identity and likely informs her approach to beauty across a wide range of skin tones.
Yes, Ash K. Holm has worked as a Fenty Beauty partner, which she signals in her content through the #fentybeautypartner hashtag. As a professional celebrity makeup artist, she integrates Fenty products into tutorials and client application content. Fenty Beauty's emphasis on inclusive shade ranges aligns with her focus on education for diverse skin tones.
Ash K. Holm has partnered with SheGlam, an accessible beauty brand she tags regularly in her tutorial content. This partnership demonstrates her ability to bridge the gap between professional-level artistry and affordable product options for her audience. It fits her broader brand philosophy of making makeup education attainable regardless of budget.
Her YouTube tutorials cover color correction, sultry glam application, romantic makeup looks, and celebrity-style techniques broken down for a home audience. She frames each video as both educational and aspirational, pulling from her actual client work rather than purely trend-chasing content. Her professional background as a working celebrity artist gives the tutorials a credibility that separates them from standard beauty content.
Ash K. Holm is represented by The Wall Group, a top-tier talent agency that manages elite beauty artists, stylists, and photographers working in fashion and entertainment. For press and brand partnerships, she works with Emily Blair Media, a PR firm active in the beauty and lifestyle space. Both affiliations signal that her commercial and editorial presence is professionally managed at a high level.
Ash K. Holm regularly features microcurrent devices, facial treatments, SPF, and sunscreen content alongside her makeup tutorials. She approaches beauty holistically, covering skin prep and long-term skin health as a foundation for makeup artistry. Hashtags like #skincareroutine, #microcurrent, and #facial are consistent fixtures in her posting, not occasional add-ons.
Ash K. Holm is active on Instagram, TikTok, and YouTube, with a combined following that places her firmly in the Macro tier of beauty influencers. Instagram is her largest platform by audience size, though her TikTok and YouTube communities are both actively engaged. Her engagement rate runs well above the category average for beauty creators, which is notably high for an account at her scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@ash_kholm · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.