AsapScience is a Toronto-based science education channel created by Mitchell Moffit and Gregory Brown, who began publishing whiteboard-animation explainer videos around 2012 and built one of YouTube's most recognizable science brands in the process.
Total Followers +0.0%
12.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.8M followers · 85% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $9.6K–$22K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +320 +0.1% | +0 +0.0% | +320 |
| Last 90 days | +0 +0.0% | +2K +0.3% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +0.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ground News Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Nike Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Henson Shaving Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Columbia Sportswear Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Duolingo Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
AsapScience is a Toronto-based science education channel created by Mitchell Moffit and Gregory Brown, who began publishing whiteboard-animation explainer videos around 2012 and built one of YouTube's most recognizable science brands in the process. Their core premise — distilling biology, psychology, chemistry, and human behavior into short, visually driven answers to everyday questions — earned them a multi-million subscriber following and cemented their reputation as accessible science communicators rather than academic lecturers. Content like "The Pi Song," which strings hundreds of digits of π into a memorable melody, reflects their recurring crossover between science and music, a thread that explains the Music classification appearing alongside Education in platform data. The duo is openly LGBTQ+, a detail they carry into their public identity through consistent signaling in channel descriptions, which broadens their cultural relevance beyond pure science audiences.
Their audience skews heavily male and spans a notably wide age range, with a significant share of viewers in the 35-and-older brackets — suggesting the channel has retained subscribers from its early growth years while continuing to pull in younger viewers. International reach is pronounced, with strong representation from Mexico, India, and Indonesia alongside the core English-speaking markets, which speaks to the universal accessibility of visual science content. Sponsor partnerships with Nike and Columbia Sportswear signal that brands see the audience as active, lifestyle-oriented, while Duolingo and Ground News reflect the education-and-curiosity positioning at the channel's core. With a podcast (Sidenote) extending the duo's voice into long-form conversation and engagement rates running well above category norms, AsapScience remains durably positioned as a crossover property that bridges science literacy and mainstream lifestyle content.
Asapscience reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Ground News and Nike. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, Asapscience offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Asapscience's tier (Mega, 12.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
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AsapScience is created and run by two Canadians, Mitchell Moffit and Gregory Brown, who go by @mitchellmoffit and @whalewatchmeplz on social media. They launched the channel in the early 2010s and built it into one of the largest science education brands on YouTube, with over ten million subscribers.
Yes, Mitchell Moffit and Gregory Brown are an openly gay couple as well as long-term creative and business partners. They have spoken publicly about their relationship over the years and both display the Pride flag in the AsapScience social media bios across every platform.
The Pi Song is one of AsapScience's most recognizable musical videos, setting the digits of the mathematical constant π to a melody so viewers can actually memorize them. Their most recent version, Pi Song 4.0, covers 400 digits of π and continues a series they have updated as the channel has grown.
Yes, Mitchell Moffit and Gregory Brown host a podcast called Sidenote, where they dig into science topics, personal stories, and current events in a longer conversational format. It extends the AsapScience brand well beyond their short-form YouTube videos.
AsapScience leans into human biology questions that people genuinely wonder about but rarely see discussed openly, applying the same evidence-based approach to body anatomy that they use for chemistry or psychology videos. These topics tend to drive strong search and curiosity, fitting their core mission of making science feel relevant and approachable.
Whiteboard-style hand-drawn animation became the signature visual format that AsapScience built their early reputation on, with an illustrated hand sketching diagrams while narration explains a concept. While they have expanded into other formats over the years, the whiteboard aesthetic remains closely associated with the channel's identity.
AsapScience operates out of Toronto, Canada, where Mitchell Moffit and Gregory Brown run their company, AsapScience Inc. Their Canadian base places them among a generation of science communicators who built genuinely global audiences from outside the United States.
Yes, Mitchell Moffit and Gregory Brown extended the AsapScience brand into print with a book that answers quirky, curiosity-driven science questions in the same accessible, conversational tone as their videos. It follows the channel's core philosophy of making science feel entertaining and digestible for a general audience.
Yes, AsapScience ran a sponsored YouTube campaign with Nike in late 2025. It sits alongside deals with Duolingo, Columbia Sportswear, Henson Shaving, and Ground News, showing the breadth of brand categories drawn to their highly engaged, educated adult audience.
Ground News, a media-bias and news-aggregation platform, sponsored AsapScience content in 2026 — a pairing that makes sense given AsapScience's audience of science-curious adults who value critical thinking and source evaluation. It reflects a broader trend of information-literacy brands targeting science education channels rather than traditional news outlets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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