Artem.Novitckii

Yes — Artem published an honest tier list breaking down the most overhyped AI tool of 2026 and concluded it was completely useless despite the buzz around it. That kind of candid verdict is central to his brand, and it's a big reason his engagement rate runs well above the category average for tech creators.

Building in public means Artem shares the full process of creating his AI agents and automation systems — including dead ends and iterations — rather than only revealing polished final results. His YouTube bio explicitly says he enjoys 'learning from building in public,' making that transparency a core part of what makes his content different from standard AI tutorial channels.

Artem regularly tests and documents tools including ChatGPT, Claude, Claude Code, Codex, and NotebookLM. His angle is hands-on and practical — he evaluates these tools inside real workflows rather than just summarizing press releases, which fits his tagline of 'making AI practical.'

Yes — an AI health coach is one of the projects Artem has documented as part of his build-in-public content, tagged under #aihealthcoach. It fits the pattern of his channel: building a real system, showing how it works, and sharing the lessons learned along the way.

Vibe coding means directing an AI to write and iterate on code through natural-language prompts instead of writing every line yourself. Artem covers and practices this approach in his content under #vibecoding, positioning it as a way for non-traditional developers to build genuine AI automations without deep programming backgrounds.

Claude Code — Anthropic's agentic coding tool — is one of the AI development environments Artem tests and builds with on camera. Rather than just reviewing its features, he tends to plug it into real automation tasks and show what actually happens, which is consistent with his practical, no-hype content approach.

Yes — Artem actively invites collaboration through his Instagram bio, which includes a 'Work with me' link and a direct contact at hello@novitckii.com. His consulting focus appears to be AI automations and systems, aimed at businesses or individuals who want to implement practical AI workflows without getting lost in the hype.

Artem published a tutorial specifically on creating viral carousels using ChatGPT with no coding required, which became one of his most visible how-to pieces. The method is aimed at content creators who want AI to handle the heavy lifting of visual content production, fitting squarely within his broader mission of making AI tools accessible and actionable.

Artem's following is heavily concentrated on Instagram, where he has built an audience in the tens of thousands, while his YouTube subscriber count remains much smaller. This suggests his short-form content — including carousels, reels, and quick AI breakdowns — has driven the bulk of his growth rather than long-form video, which is unusual for someone whose YouTube channel is listed as his primary platform.

Artem's home country isn't publicly listed in his profiles. His audience is spread across the United States, United Kingdom, India, Brazil, and Indonesia, which reflects the global reach of English-language AI content rather than a concentrated local fanbase.