United Kingdom
Art_Of is a United Kingdom-based sports art studio operating primarily on Instagram, built around the concept of applying fine-art sensibility to the world of sport — summed up neatly in their own…
Total Followers +0.0%
255K
Across Instagram
Primary Platform
YouTube
255K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.8K–$8.9K / IG post
SoccerBible ran an in-depth interview with the ART OF team about their second Guinness collaboration — a 25/26 shirt nodding to early-'90s terrace culture. The piece highlighted the brand's philosophy of slowing down and savouring football's rituals.
The brand released a co-branded Everton capsule for Spring/Summer 2026, featuring a double-zipped, debossed heavyweight piece — announced via the brand's official X account.
A fan-focused collab with Everton FC and Fanatics, framed as a tribute to the Evertonian community and its 147-year heritage.
The brand was approached by Nottingham Contemporary to partner with exhibited artist Allan Weber, blending football culture with fine-art exhibition programming.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 254,892 | +0 | 3.3% | 2.3 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -25 -0.0% | +0 +0.0% | +0 +0.0% | -25 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +6K +2.2% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +2.2% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Art_Of is a United Kingdom-based sports art studio operating primarily on Instagram, built around the concept of applying fine-art sensibility to the world of sport — summed up neatly in their own description: 'An art studio, for sport.' The account's content centres heavily on football, with recurring subject matter spanning legendary players such as Zinedine Zidane, major tournaments like the FIFA World Cup, and the broader football community. Hashtag activity also points to occasional forays into pop-culture franchises, suggesting a creator willing to apply their visual style across sports-adjacent entertainment when the subject or partnership warrants it. Their engagement rate sits at more than double the category median, which for a mid-tier account indicates a genuinely invested audience rather than passive follower accumulation.
The audience skews slightly male and concentrates strongly in the 18-to-34 demographic — a cohort that indexes highly for both sports fandom and design culture — with the United Kingdom accounting for the largest share and the United States providing a significant secondary market. That transatlantic reach, combined with above-average engagement, gives Art_Of a commercially attractive profile for brands operating at the intersection of sport, lifestyle, and visual culture; the presence of confirmed paid collaborations signals that sponsors have already taken notice. As sports-art content continues to find traction with younger, design-literate audiences, Art_Of is positioned as a credible creative partner for football clubs, sportswear labels, and entertainment properties looking for art-led storytelling rather than conventional influencer formats.
Art_Of reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Art_Of offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Art_Of's tier (Mid, 255K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Art_Of is a UK-based creative studio that produces visual art inspired by sport, describing itself simply as "an art studio, for sport." Their work covers everything from football portraits to tournament-themed pieces, blending fine art sensibility with sports culture.
Football is clearly the core of Art_Of's output. They regularly use hashtags like #footballart and #footballcommunity, and their content spans football legends, iconic moments, and major tournaments — making football the dominant thread through their sport art catalogue.
Yes, Art_Of has created content featuring Zinedine Zidane, one of the most visually celebrated footballers in history. Posts tagged #zidane appear among their most notable content, fitting their wider mission of turning sporting greatness into visual art.
#fifaworldcup is one of Art_Of's top hashtags, confirming they created art content around the tournament. The World Cup's combination of global scale and iconic sporting moments makes it a natural subject for a studio built around sport as art.
#spidermanbrandnewday ranks among Art_Of's top hashtags, indicating they participated in the Spider-Man: Brand New Day branded campaign — likely producing sport-themed artwork as part of a Sony or Marvel creator partnership. It's a good example of how their niche attracts entertainment crossover briefs, not just pure sports brands.
The name is built on the idea of "the art of" a given sport, player, or moment — treating athletic skill and drama as worthy subjects for serious visual art. Their tagline "an art studio, for sport" spells out the concept directly: sport is the muse, art is the medium.
Surprisingly, Art_Of's audience is almost perfectly split — roughly half male, half female. That near-parity is uncommon for sports content and suggests the artistic framing draws in a broader crowd than a typical football fan account would.
#ad appears consistently in Art_Of's top hashtags, confirming they take on sponsored work. Their sport-meets-fine-art positioning has attracted both sports-adjacent campaigns and entertainment crossovers like the Spider-Man: Brand New Day activation.
YouTube is actually listed as Art_Of's primary platform, though Instagram is where their most visible audience currently sits. Running both channels fits a creative studio that likely uses long-form video to document their artistic process alongside shorter social content.
Art_Of is based in the United Kingdom, and the UK makes up the largest share of their audience by a significant margin. They also draw a substantial following from the United States, reflecting how football art translates across English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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