Thailand
Aroii is a Thailand-based food and café discovery community built around the Thai word อร่อย (a-roi), meaning 'delicious' — a name that immediately signals the account's purpose.
Total Followers -0.1%
213K
Across Instagram
Primary Platform
YouTube
213K followers · 100% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.3K–$11K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 213,476 | -256 | 1.1% | 5.4 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -85 -0.0% | +0 +0.0% | +0 +0.0% | -85 |
| Last 30 days | -256 -0.1% | +0 +0.0% | +0 +0.0% | -256 |
| Last 90 days | -747 -0.4% | +0 +0.0% | +0 +0.0% | -747 |
| Last 365 days | -747 -0.4% | +0 +0.0% | +0 +0.0% | -747 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aroii is a Thailand-based food and café discovery community built around the Thai word อร่อย (a-roi), meaning 'delicious' — a name that immediately signals the account's purpose. Rather than functioning as a conventional personal creator channel, Aroii operates as a curated recommendation hub: followers are invited to tag the account or use the branded hashtag so their restaurant and café finds can be surfaced to a wider audience. This participatory model gives the account a community-aggregator identity, pulling in user-generated content from across Thailand's dining scene. The content skews toward restaurant visits, café culture, and food travel — a format that resonates strongly in the Thai social media landscape, where food discovery accounts command loyal, repeat audiences.
Aroii's hashtag footprint reveals a clear lean into food-adjacent hospitality partnerships, with branded placements spanning resort and hotel properties in destinations like Pattaya and Hua Hin — names such as Avani and Anantara signal that mid-to-upper-tier hospitality brands see value in the account's food-travel positioning. The audience skews evenly across genders, reflecting the broad appeal of dining and travel content rather than a demographically narrow niche. Engagement sits slightly below category median, which is typical for community-style aggregator accounts where interaction is distributed across a high volume of posts. As domestic tourism and café culture continue to grow in Thailand, Aroii is positioned as a go-to discovery channel for brands in food, hospitality, and lifestyle retail seeking reach within the Thai market.
Aroii reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Aroii offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aroii's tier (Mid, 213K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Aroii" is a stylized spelling of the Thai word อร่อย (aroi), which means "delicious." The name doubles as the creator's entire brand identity, instantly signaling their focus on food discovery and restaurant recommendations across Thailand.
Aroii runs a crowd-sourced food discovery model — followers tag @aroii in their restaurant or cafe photos, or use the hashtag #aroii, making their posts eligible to be featured on the page. It functions more like a curated community recommendation feed than a traditional solo creator account.
You tag @aroii directly on your food or cafe photo on Instagram, or post using the hashtag #aroii. Aroii then curates standout community submissions, so the more visually appealing or noteworthy your spot, the better your chances of being reshared to their audience.
Aroii operates primarily as a community food discovery platform rather than a solo reviewer — followers actively contribute content by tagging their own dining experiences, which Aroii curates and amplifies. This crowd-sourced approach is the defining feature that sets the account apart from typical Thai food influencers.
Content signals show Aroii has partnered with Grande Centre Point Voyage Pattaya, covering the resort experience alongside the food and travel angle the community is built around. This reflects Aroii's crossover into hospitality content beyond standalone restaurant reviews.
Yes — Aroii has featured stays at both Avani Hua Hin Resort and Anantara Hua Hin Resort, two of the area's most recognizable upscale properties. These collaborations show that Aroii's content spans resort travel and coastal dining, not just urban food spots.
#หวานปากตามก loosely translates to something like "sweet-mouthed taste-follower" in Thai — a phrase evoking food that's irresistibly good and keeps you coming back. Aroii uses it to reinforce the feel-good, recommendation-driven identity of the brand and connect with Thai food culture beyond just listing restaurants.
Aroii explicitly covers both — the Instagram bio calls out restaurants and cafes as the core of the community. Given Thailand's vibrant cafe culture, cafe content is a significant part of what followers tag and what the account features.
Content signals point to coverage across multiple Thai destinations, with clear activity in coastal areas like Hua Hin and Pattaya alongside broader Thai food scenes. The travel-food crossover makes Aroii's feed useful for both locals deciding where to eat and visitors planning trips around Thailand.
Aroii's active community hub is on Instagram, where the tagging and hashtag recommendation model lives. YouTube is also listed as a platform for Aroii, suggesting longer-form food or travel content exists there, though Instagram is clearly where the core community engagement happens.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aroii · YouTube
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