Brazil
Armando Viana is a Brazil-based drummer and drum instructor who has built a dual presence as both an educator and a working musician.
Total Followers -0.2%
26K
Across Instagram
Primary Platform
YouTube
26K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $638–$1.8K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 25,501 | -61 | 3.4% | 2.6 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -15 -0.1% | +0 +0.0% | +0 +0.0% | -15 |
| Last 30 days | -61 -0.2% | +0 +0.0% | +0 +0.0% | -61 |
| Last 90 days | -176 -0.7% | +0 +0.0% | +0 +0.0% | -176 |
| Last 365 days | -176 -0.7% | +0 +0.0% | +0 +0.0% | -176 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Odery Drums Brazil Music / Instruments | Brand ambassador | Long-term | — | |
| Bronz Cymbals Music / Instruments | Brand ambassador | Long-term | — | |
| Baquetas Toke Music / Instruments | Brand ambassador | Long-term | — | |
| Music Art Praticáveis Music / Instruments | Brand ambassador | Long-term | — |
Armando Viana is a Brazil-based drummer and drum instructor who has built a dual presence as both an educator and a working musician. Operating primarily under the handle @armandoviana, he maintains a substantially larger following on YouTube — well into the hundreds of thousands — than his Instagram numbers alone suggest, making his cross-platform footprint broader than the micro tier implies. His content centers on drumming instruction, technique demonstrations, and drum pad exercises, with recurring coverage of the Brazilian rock band 7 Mergulhos, with whom he appears to be associated as a performing member. That blend of classroom-style teaching and live-band context gives his channel a practical, applied quality that resonates with aspiring drummers rather than casual music fans.
His sponsor roster is tightly aligned with his niche: Odery Drums Brazil, one of the country's most recognized domestic drum manufacturers, alongside Bronz Cymbals and Baquetas Toke, a Brazilian drumstick brand, and Musicart Praticáveis. Together these partnerships position him squarely within the Brazilian percussion equipment ecosystem, lending credibility to his product recommendations among a predominantly male, 25–34 audience that skews heavily domestic. Above-median engagement on Instagram relative to the category suggests genuine community interaction rather than passive viewership. As Brazil's music education content space continues to grow on short-form video, Viana's combination of verified teaching credentials, instrument-brand endorsements, and band affiliation gives him a stable and differentiated position as a practitioner-educator in the percussion niche.
Armandoviana reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Music / Instruments, a clear signal of fit for brands in those categories. Demonstrated partners include Odery Drums Brazil and Bronz Cymbals. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Music / Instruments and related categories, Armandoviana offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Armandoviana's tier (Micro, 26K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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The Método Manual do Batera is Armandoviana's structured drum-teaching program, promoted across his YouTube channel and social media. It forms the educational backbone of his content as a professional drum teacher, offering a systematic approach for drummers at various skill levels in Brazil and beyond.
Armandoviana is an official partner of Odery Drums Brazil, one of Brazil's most recognized domestic drum manufacturers. He frequently features the Odery Equalizer model in his tutorials and performance content, and the brand is listed directly in his Instagram bio.
Armandoviana regularly uses the hashtags #7mergulhos, #7mergulhosbanda, and #7mergulhosrock, closely linking him to the Brazilian rock act 7 Mergulhos. Whether as a full member or recurring collaborator, the band appears prominently alongside his drum-teaching work in his posted content.
Armandoviana is a partner of Bronz Cymbals, which he endorses and features across his kit setups, tutorials, and performance clips on Instagram and YouTube. The brand is listed in his official Instagram bio as an active sponsorship.
Armandoviana is sponsored by Baqueta Stoke, a drumstick brand he calls out directly in his Instagram bio. Stick endorsements are a key signal of a working professional drummer, and Baqueta Stoke features regularly across his video content.
Yes — Armandoviana is a professional drum teacher, describing himself as a 'Professor de Bateria,' and his YouTube channel with over 167,000 subscribers is his primary teaching hub. He shares tutorials, technique breakdowns, and content tied to his Método Manual do Batera program across both YouTube and Instagram.
Drumav is Armandoviana's personal brand hashtag, combining 'drum' with 'av' — the initials of his name, Armando Viana. He uses it consistently as a signature tag across his content, making his drum videos and reels easy to find for students and followers.
Musicart Praticaveis is a Brazilian brand focused on practice-oriented music instruments and tools — 'praticaveis' pointing to products like drum pads designed for training. As a drum teacher, Armandoviana partners with them because their products align naturally with what he recommends to students learning the instrument.
Armandoviana's YouTube channel is significantly larger, with over 167,000 subscribers compared to his Instagram audience in the tens of thousands. YouTube functions as his main teaching and content platform, while Instagram serves as a supplementary space for short clips and sponsor visibility.
Armandoviana is based in Brazil, where the overwhelming majority of his audience is also located. His content is produced in Portuguese, and all of his named brand partnerships — including Odery Drums Brazil, Bronz Cymbals, and Baqueta Stoke — are rooted in the Brazilian music scene.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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