United States
Armanda — known across platforms as @armandatoungui — is a Gabon-heritage beauty, fashion, and lifestyle creator based between Los Angeles and New York.
Total Followers -0.2%
1.2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
451K followers · 38% of audience
Engagement
8.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.8K–$18K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -1821 -0.4% | -1821 |
| Last 90 days | +0 +0.0% | -1003 -0.5% | -12490 -2.4% | -13493 |
| Last 365 days | +0 +0.0% | -1003 -0.5% | -12490 -2.4% | -13493 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dove Sponsorship | Sponsored content | Jan 2026 | — | |
| NYX Professional Makeup Beauty | Sponsored content | TikTok | 2025–2026 | — |
| TIRTIR Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| Charlotte Tilbury Beauty | Sponsored content | TikTok | Long-term | — |
| HermosaHair Hair | Sponsored content | TikTok | Long-term | — |
| MegaLook Hair Hair | Sponsored content | TikTok | Long-term | — |
Armanda — known across platforms as @armandatoungui — is a Gabon-heritage beauty, fashion, and lifestyle creator based between Los Angeles and New York. Her content centers on accessible makeup tutorials, get-ready-with-me videos, outfit-of-the-day looks, and quick skincare routines, all delivered with a focus on deeper skin tones. Recurring hashtags like #darkskinmakeup and #blackgirlmakeup signal a deliberate positioning within the Black beauty community rather than the catch-all beauty space, and her GRWM and lip-combo formats generate consistently high interaction relative to her category — her TikTok engagement rate runs well above the platform's typical beauty-creator benchmark. She operates across TikTok, Instagram, and YouTube, maintaining a cohesive brand voice on each.
Her audience skews heavily female and concentrates in the 18-to-34 age band, with the majority located in the United States and a secondary reach into the UK, Canada, and Australia. Brand partnerships with NYX Professional Makeup, MAC Cosmetics, TIRTIR, Charlotte Tilbury, and Dove map cleanly onto her content — mass-market accessibility on one end, prestige colour cosmetics on the other — suggesting sponsors view her as a credible bridge between those tiers for darker-skin consumers. With a multi-platform footprint already established at the macro level and an unusually engaged core audience, Armanda is positioned to deepen her role as a go-to voice for inclusive beauty as that segment continues to attract increased brand investment.
Armandatoungui reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Beauty / Skincare, Hair, a clear signal of fit for brands in those categories. Demonstrated partners include Dove and NYX Professional Makeup. Engagement on TikTok runs around 8.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Armandatoungui's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Armandatoungui is originally from Gabon, as indicated by the Gabonese flag in her Instagram bio. She is now based between Los Angeles and New York, building her beauty and lifestyle brand across both cities.
Armandatoungui's go-to lip combination is the MAC Chestnut Lip Pencil paired with MAC Blankety Satin Lipstick. She's shared this pairing as one of her everyday favorites, and it has become one of her most referenced product recommendations among followers seeking a natural, wearable nude-toned look for deeper skin tones.
Yes, dark skin beauty is a defining part of Armandatoungui's content identity. She consistently posts under hashtags like #darkskinmakeup and #blackgirlmakeup, making her a trusted resource for viewers looking for product recommendations and techniques that are specifically demonstrated on deeper complexions.
Armandatoungui shared a viral-style 30-second glass skin tutorial featuring TIRTIR Global products. The quick-format video fits her broader approach of delivering fast, practical beauty tips, and she included a promotional discount code for her followers alongside the demo.
Yes, Armandatoungui partnered with Dove in a paid sponsorship that appeared on her Instagram in early 2026. The deal aligns with her lifestyle and beauty niche, which draws a predominantly female audience in the 18–34 age range.
Armandatoungui regularly features Hermosa Hair and MegaLook Hair in her content, both appearing consistently in her top hashtag usage. Hair styling is woven into her broader beauty and GRWM posts rather than being a standalone series.
Armandatoungui posted a review of the NYX Professional Makeup Lip IV Gloss Stain, calling out its hydrating formula and smooth application. The video fits her pattern of testing and recommending accessible drugstore and mid-range products alongside higher-end picks.
GRWM (Get Ready With Me) videos are a consistent staple of Armandatoungui's content across TikTok, Instagram, and YouTube. Her GRWM posts often combine makeup application and outfit styling together, such as her floral lunch GRWM that pulled in Hawaii-inspired summer looks.
Yes, Armandatoungui maintains an active presence on TikTok, Instagram, and YouTube, running beauty, fashion, and lifestyle content across all three. Her YouTube channel is self-described as a Beauty, Fashion and Lifestyle destination and has built a substantial subscriber base alongside her short-form platforms.
Armandatoungui has over 1.2 million combined followers across TikTok, Instagram, and YouTube, placing her firmly in the Macro creator tier. Her engagement rate runs well above the category median, which is a strong signal for a creator at her follower scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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