Brazil
Anymalu_Real is a creator with a presence on YouTube (4,010,000 followers), Instagram (665,306 followers), TikTok (2,700,000 followers), based in Brazil.
Total Followers +0.0%
7.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4M followers · 54% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $10K–$23K / IG post
Any Malu's channel released a collaborative video starring iconic Brazilian comics character Mônica as part of a broader wave of Brazilian animation tributes marking creator Mauricio de Sousa's 90th birthday.
Directed by Michelle Massagli, the 10-episode Cartoon Network/Combo Studio co-production dropped its first five episodes on HBO Max on March 23 and the next five on March 30, following Any Malu through university life at the Animated Drawings University.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -532 -0.1% | +0 +0.0% | -532 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -7584 -1.1% | +0 +0.0% | -7584 |
| Last 365 days | +0 +0.0% | -7584 -1.1% | +0 +0.0% | -7584 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cartoon Network Brasil Media / Entertainment | Long-term partnership | YouTube | Long-term | — |
| HBO Max Brasil Media / Entertainment | Long-term partnership | YouTube | Long-term | — |
Anymalu_Real is a creator with a presence on YouTube (4,010,000 followers), Instagram (665,306 followers), TikTok (2,700,000 followers), based in Brazil. Their content sits in the animation & comedy space. Their YouTube bio reads: "Canal da primeira youtuber animada, Any Malu!!! Minha nova série O MUNDO SEM FILTRO DE ANY MALU já está disponível na HBOMax e no Cartoon Network! Me sigam em: Tik Tok: @anymalu_real Facebook: www.facebook.com/osurrealmundodeanymalu Inst". The full audience and engagement breakdown is below.
Anymalu_Real reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Cartoon Network Brasil and HBO Max Brasil. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows animation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Media / Entertainment and related categories, Anymalu_Real offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Anymalu_Real's tier (Mega, 7.4M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Any Malu is entirely animated — there is no human being filming herself. She is a fully fictional animated character, which is what makes her unique in the Brazilian creator landscape. Her bio even describes her as youtuber animada, meaning an animated YouTuber.
Any Malu was created and produced by Combo Estúdio, a Brazilian animation studio. The studio handles all production and commercial partnerships, and brand inquiries are routed through Combo Estúdio directly.
Any Malu is recognized as Brazil's first YouTuber whose creator persona is itself an animated character rather than a human filming themselves. Instead of a person on camera, the channel delivers comedy, challenges, and vlogs entirely in animated form, a format Combo Estúdio pioneered for the Brazilian YouTube space.
Her original series is called O Mundo Sem Filtro de Any Malu. It is available on both HBO Max Brazil and Cartoon Network, expanding her reach from YouTube-native content into mainstream streaming and cable television in Brazil.
Yes — Any Malu released a special video alongside Mônica to celebrate the 90th anniversary of Mauricio de Sousa, the legendary creator of Turma da Mônica. The crossover was significant given Mônica's decades-long iconic status in Brazilian pop culture and animation.
"Fuleíra" is Brazilian slang for someone who is casually cool, street-smart, or effortlessly swaggy. Any Malu uses it as a core part of her character identity — youtuber / animada / fuleíra — to set the tone for her personality and humor style.
Yes — Any Malu has released original animated music, including Viciada em Celular, which was popular enough to receive a full extended version. Music is one of several formats she mixes alongside animated challenges, sketches, and vlogs.
Based on the hashtag #anymalunocinecartoon used across her content, Any Malu had a presence in Cartoon Network's Cine Cartoon programming. This fits with her broader relationship with the Cartoon Network brand, which also airs her original series.
Any Malu has over 4 million subscribers on YouTube alone, placing her comfortably in the Mega tier of Brazilian creators. Her engagement rate runs well above the category average, which is particularly strong for a channel at that follower scale.
Any Malu's audience is overwhelmingly Brazilian — the vast majority of her followers are based in Brazil, with small pockets in Portugal and the United States. Her content is in Portuguese and deeply rooted in Brazilian pop culture, so her international reach remains limited for now.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@osurrealmundodeanymalu · YouTube
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