India
Anushka Sen — known to her fanbase as 'Nushi' — is an Indian actress and digital creator who built her public profile as a child performer on Indian television before transitioning into a multi-platform content career.
Total Followers -0.3%
40.7M
Across Instagram, YouTube
Primary Platform
37.6M followers · 92% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $376K–$828K / IG post
Shot across Jeju Island, the trilingual production features dialogue in English, Korean, and Hindi, with planned releases across India, Korea, and markets in Asia and the Middle East.
Rolling Stone India reported on Sen's move into the Korean entertainment scene following her exclusive deal with Asia Lab, a pan-Asian content and production company.
Variety ran an exclusive profile on Sen's dual breakthrough: her lead role in the Amazon Prime Video romantic-comedy series 'Dil Dosti Dilemma' (premiered April 2024) and her foray into Korean cinema.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -33871 -0.1% | +0 +0.0% | +0 +0.0% | -33871 |
| Last 30 days | -120431 -0.3% | +0 +0.0% | +0 +0.0% | -120431 |
| Last 90 days | -282261 -0.8% | +0 +0.0% | +0 +0.0% | -282261 |
| Last 365 days | -282261 -0.8% | +0 +0.0% | +0 +0.0% | -282261 |
Daily follower snapshots from CreatorDB's longitudinal index.
Anushka Sen — known to her fanbase as 'Nushi' — is an Indian actress and digital creator who built her public profile as a child performer on Indian television before transitioning into a multi-platform content career. She is widely recognized for her roles in long-running Hindi TV productions, and by her early twenties had extended into streaming with the Amazon Prime series Dil Dosti Dilemma, a show that deepened her credibility as a scripted actress beyond the influencer lane. A native of Chhattisgarh, she now operates from Mumbai and maintains an active international presence, having shot projects across South Korea, the United States, and Thailand — a travel footprint that feeds directly into her content and gives her a more globally oriented aesthetic than many India-first creators at her tier.
anushkasen0408 reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Consumer Electronics, Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Samsung and Sweet Bit. Engagement on Instagram runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Consumer Electronics and related categories, anushkasen0408 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @anushkasen0408's tier (Mega, 40.7M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Owl and the Bee' is a music video released by Anushka Sen and promoted heavily across her social media in 2026. It was shot across three countries — South Korea, the United States, and Thailand — blending her love of travel and performance into a single ambitious creative project.
Yes — Dil Dosti Dilemma is an Amazon Prime show that Anushka Sen stars in, and she lists it at the top of her Instagram bio as a current project. It marks a significant step in her transition from Indian television and social media into streaming-platform drama.
'Nushi' is Anushka Sen's affectionate fan nickname that she has fully embraced as part of her online persona. When she posted 'Nushi is back 🦦,' it signalled her return to active content after a brief break, showing how embedded the nickname is in her relationship with her audience.
Yes — Anushka Sen rose to national recognition as a child actress playing the young lead in the iconic Indian drama Balika Vadhu. She also appeared in Baal Veer before pivoting toward social media content creation, music, and international streaming projects.
Sweet Bit appears to be Anushka Sen's own merchandise or fashion label, with items like her signature baby tee selling out and restocking by popular demand. It sits squarely at the intersection of her personal style and her creator identity, marketed directly to her predominantly young female fanbase.
'Sleepover with Anushka Sen' is a recurring content series she runs, tied together under the hashtag #sleepoverwithanushkasen across posts and collaborations. The format leans into intimate, lifestyle-driven content — think late-night conversations and candid moments — which resonates strongly with her core audience of women aged 18 to 34.
Yes — Anushka Sen has a visible brand partnership with Samsung Galaxy, regularly tagging #samsung and #withgalaxy in posts that weave the devices into her travel and lifestyle content. Given her reach well into the tens of millions on Instagram, it is one of the higher-profile tech collaborations in the Indian creator space.
Anushka Sen describes dance as her passion — distinct from acting, which she calls her profession — in her official YouTube bio. She regularly incorporates dance performances into her content alongside travel diaries, behind-the-scenes moments, and creative projects.
Anushka Sen was born on August 4, 2002, making her 23 years old as of mid-2026. Despite her age, she has well over a decade of professional experience, having started her acting career as a child on national Indian television.
Anushka Sen is from Mumbai, India, and roughly two-thirds of her massive social media audience is also based in India. She travels internationally for shoots and creative projects — including South Korea, the US, and Thailand for her 'Owl and the Bee' video — but Mumbai remains her home base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@anushkasen0408 · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.