United Kingdom
Anthony Joshua is a creator with a presence on Instagram (18,550,503 followers), YouTube (847,000 followers), TikTok (2,300,000 followers), based in United Kingdom.
Total Followers -0.2%
21.7M
Across Instagram, YouTube, TikTok
Primary Platform
18.6M followers · 85% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $186K–$408K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -5565 -0.0% | +0 +0.0% | +0 +0.0% | -5565 |
| Last 30 days | -42666 -0.2% | +1K +0.1% | +0 +0.0% | -41650 |
| Last 90 days | +80K +0.4% | +5K +0.6% | +0 +0.0% | +85K |
| Last 365 days | +80K +0.4% | +5K +0.6% | +0 +0.0% | +85K |
Daily follower snapshots from CreatorDB's longitudinal index.
Anthony Joshua is a creator with a presence on Instagram (18,550,503 followers), YouTube (847,000 followers), TikTok (2,300,000 followers), based in United Kingdom. Their content sits in the boxing & sport space. Their Instagram bio reads: "Anthony Oluwafemi Olaseni Joshua Fighter 🪖 A little rough around the edges @cleanhertsco @acexchange". The full audience and engagement breakdown is below.
Anthony Joshua reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Anthony Joshua offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Anthony Joshua's tier (Mega, 21.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Anthony Joshua's full name is Anthony Oluwafemi Olaseni Joshua, which he lists openly in his own Instagram bio. The Yoruba middle names reflect his Nigerian heritage — his family originates from the Yoruba ethnic group in Nigeria, and he has spoken publicly about that identity alongside his British upbringing.
Yes, Anthony Joshua won Olympic gold at the 2012 London Games in the super-heavyweight division (over 91 kg). That title effectively launched his professional career — he turned pro later that same year and went on to become a multiple-time world heavyweight champion.
Andy Ruiz Jr. delivered one of boxing's biggest upsets in June 2019, stopping Joshua in the seventh round to strip him of the IBF, WBA, WBO, and IBO heavyweight titles. Joshua won all four belts back in the December 2019 rematch, winning by unanimous decision in Diriyah, Saudi Arabia.
Joshua fought Usyk twice and lost on both occasions — by unanimous decision in September 2021 at Tottenham Hotspur Stadium, and by split decision in the August 2022 rematch in Jeddah. Those consecutive losses represent the central obstacle in his stated quest, described in his own YouTube bio, to reach undisputed heavyweight status.
Judgement Day refers to Joshua's September 2024 bout against British heavyweight Daniel Dubois, held at Wembley Stadium. It was one of the most anticipated UK heavyweight matchups in years, and the caption appeared across Joshua's social media in the lead-up to the event.
Wilkinson Sword — the historic British razor and grooming brand — is one of Joshua's named brand partners, appearing directly in his top campaign hashtags including #protectwhatsimportant. The partnership ties the brand's messaging around precision and protection to Joshua's identity as a professional fighter.
Joshua's YouTube bio explicitly frames his content as an 'access all areas' journey to undisputed heavyweight champion, and a 'Netflix and chill' Instagram caption signals a collaboration with the streaming platform. The project appears to follow his training camps, fights, and behind-the-scenes life as he pursues the undisputed title.
@cleanhertsco is a brand or business venture Joshua references directly in his Instagram bio, with the name linking to his home county of Hertfordshire in England. It is one of his entrepreneurial projects outside boxing, though he keeps the details within the brand's own channels rather than his main social content.
@acexchange is listed alongside Joshua's other affiliations in his Instagram bio, suggesting a formal partnership or ownership stake. It appears to be a financial or digital-assets exchange platform that Joshua has aligned with as part of his broader business portfolio.
Anthony Joshua was born and raised in Watford, Hertfordshire, England, which is why Hertfordshire features prominently in his business branding. His parents are of Nigerian Yoruba descent, a heritage reflected in his full birth name — Anthony Oluwafemi Olaseni Joshua.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@anthonyjoshua · Instagram
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