United States
Annieelise is a US-based true crime commentator whose YouTube channel has built a substantial following around victim-centered case coverage.
Total Followers +1.7%
1.8M
Across YouTube
Primary Platform
YouTube
1.8M followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
The true crime creator promoted a live tour via her podcast channels, directing fans to annieelise.com/pages/tour for tickets.
She debuted a branded merch line available at annieelise.com, expanding her true crime media brand beyond content.
'10 to Life' launched as a companion to her existing 'Serialously with Annie Elise' show, giving her two weekly true crime audio series across all major platforms.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,820,000 | +31K | 5.4% | 13.1 | 4 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.5% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +31K +1.7% | +0 +0.0% | +0 +0.0% | +31K |
| Last 90 days | +95K +5.2% | +0 +0.0% | +0 +0.0% | +95K |
| Last 365 days | +95K +5.2% | +0 +0.0% | +0 +0.0% | +95K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| David Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Jolie Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Wayfair Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Rocket Money Personal Finance / FinTech | Sponsored content | YouTube | Long-term | — |
Annieelise is a US-based true crime commentator whose YouTube channel has built a substantial following around victim-centered case coverage. Her content spans child fatality cases, domestic abuse allegations, and unsolved or contested homicides, with a consistent editorial stance that centers the families of victims rather than the perpetrators. What separates her approach from much of the true crime space is an explicitly stated mission — accountability through awareness — which she articulates directly in her channel description and maintains across her video style. That positioning resonates: her engagement rate runs well above the category median, a strong signal that her audience is actively invested rather than passively browsing. Her 30-day subscriber growth also tracks steadily upward, suggesting the channel has durable momentum rather than a single viral spike.
Her audience skews heavily female and older, with a significant concentration in the 35-and-up demographic — an unusual but valuable profile in the creator economy, as this group tends to have higher household purchasing power. That demographic reality is reflected in her sponsor mix, which includes home and lifestyle brands like Wayfair and Quince alongside personal finance adjacents like Rocket Money and the shower-filter brand Jolie. These partnerships position her channel as a lifestyle-adjacent true crime destination rather than a purely niche enthusiast space. As scrutiny of true crime content grows around ethics and victim representation, Annieelise's explicitly advocacy-framed editorial voice gives her a defensible brand identity that should attract sponsors seeking credibility with socially conscious, adult female audiences.
Annieelise reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Personal Finance / FinTech, a clear signal of fit for brands in those categories. Demonstrated partners include David and Jolie. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows truecrime content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Personal Finance / FinTech and related categories, Annieelise offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Annieelise's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Annieelise makes documentary-style true crime videos focused on criminal cases involving abuse, injustice, and legal failures. Her stated mission is to honor victims and their families, raise public awareness, and push for accountability — rather than sensationalizing perpetrators. Her content spans everything from high-profile child murder cases to serious abuse allegations against public figures.
Yes, the Alexee Trevizo case is one of the most heavily featured topics on Annieelise's channel, with dedicated content hashtagged in both English and Spanish. Alexee Trevizo was a New Mexico teenager who gave birth in a hospital bathroom in 2023, after which the infant was found dead, leading to serious criminal charges. The multilingual coverage suggests Annieelise's take on the case reached an unusually wide audience.
Annieelise's video covers the disappearance of Maya Millete, a California woman who vanished in January 2021, and the subsequent case against her husband Larry Millete, who was charged with her murder. Reports during the investigation revealed he had allegedly purchased spiritual rituals online, which Annieelise highlights as part of the disturbing documented details of the case. Her approach of using a striking hook to draw attention to an under-reported story is characteristic of her content style.
Quinton Simon was a Georgia toddler whose remains were found in a landfill in 2022 after he was reported missing. His mother, Leilani Simon, was charged and convicted in connection with his death. Annieelise covered the case as part of her ongoing focus on child victims and the legal accountability — or lack of it — that follows.
Annieelise directly addresses this in her channel bio, framing her work around centering victims and their families rather than amplifying perpetrators. She describes her goal as bringing awareness, honoring lives lost, and exposing legal failures — not creating content that glorifies or humanizes those responsible. This victim-first philosophy is a defining part of her brand and likely why her audience skews toward older adults who engage with advocacy-oriented storytelling.
KJ Biermann is the son of Real Housewives of Atlanta cast member Kim Zolciak and former NFL player Kroy Biermann. Annieelise covered allegations and cell phone evidence connected to KJ that she describes as more serious than what was initially reported publicly. The video fits her pattern of covering public-adjacent figures when documented misconduct allegations emerge.
Rula is a mental health services platform, and its partnership with Annieelise is a natural fit given that her content — covering child murders, abuse, and systemic injustice — is consistently emotionally heavy for viewers. Sponsoring a mental health resource signals that Annieelise and her brand partners acknowledge the toll this content can take on an audience. It aligns with her broader mission-driven, advocacy-oriented identity.
Annieelise has worked with sponsors including Honeylove, SoFi, Beam Organics, Rula, and Ladder. The mix spans personal finance, wellness, and mental health — categories that map closely to her predominantly adult female audience, which trends toward the 25–54 age range. These partnerships suggest brands see her as a trusted voice with a highly engaged, values-aligned community.
Annieelise has grown to well over 1.8 million subscribers on YouTube, placing her in the Macro creator tier. Her engagement rate runs significantly above the category average for documentary and commentary content, which is a strong signal of an unusually loyal and active audience.
Yes, Annieelise uses YouTube Shorts alongside her longer documentary-style deep dives, with the #shorts hashtag appearing regularly across her content. Shorts likely serve as case highlights or attention-grabbing hooks designed to pull viewers into the full-length coverage. She maintains an active and consistent posting schedule across both formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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