United States
Anna Shumate — the creator behind @annashumatee — is a US-based entertainer who built a multi-million-follower presence on TikTok during the platform's breakout years, when dance trends, comedic…
Total Followers -0.1%
13.2M
Across Instagram, YouTube, TikTok
Primary Platform
1.4M followers · 11% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $17K–$40K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1699 -0.1% | -644 -0.2% | +0 +0.0% | -2343 |
| Last 30 days | -8919 -0.6% | -983 -0.3% | +0 +0.0% | -9902 |
| Last 90 days | -32705 -2.3% | -2000 -0.6% | -98040 -0.9% | -132745 |
| Last 365 days | -32705 -2.3% | -2000 -0.6% | -98040 -0.9% | -132745 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PacSun Fashion / Retail | Sponsored content | TikTok | Long-term | — |
| Tommy Hilfiger Fashion / Apparel | Sponsored content | TikTok | Long-term | — |
Anna Shumate — the creator behind @annashumatee — is a US-based entertainer who built a multi-million-follower presence on TikTok during the platform's breakout years, when dance trends, comedic skits, and relatable lifestyle content drove some of the fastest organic audience growth on any social platform. She parlayed that momentum across Instagram and YouTube, developing a cross-platform footprint that reaches a predominantly female, English-speaking audience concentrated almost entirely within the United States. That geographic concentration makes her commercially efficient for brands seeking domestic reach without significant dilution across international markets.
Her content identity sits at the intersection of pop culture fandom, dance trends, and casual lifestyle — closer to entertainment personality than any single defined vertical, despite Instagram's 'Gamer' categorization. Brand partnerships with PacSun, Dior, and Tommy Hilfiger reflect an upward pull toward mainstream fashion and beauty, signaling a credible crossover from purely organic creator into recognized commercial talent. TikTok remains her dominant platform by audience size, where engagement runs notably above category norms, while Instagram and YouTube extend her reach for brands requiring multi-platform activations. For advertisers targeting young American women in the 18-to-34 range, her combination of established audience trust and cross-platform scale keeps her a durable option as the short-form video market continues to consolidate.
Annashumatee reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Retail, Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include PacSun and Tommy Hilfiger. Engagement on Instagram runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Retail and related categories, Annashumatee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Annashumatee's tier (Mega, 13.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Anna Shumate — the double 'e' in the handle annashumatee is a stylized take on her surname. Her Snapchat username, listed in her TikTok bio as shumate.anna, confirms the spelling of the last name.
She has posted content tagged with #lesbianvisibilityweek, openly engaging with that community on her platforms. Her audience is overwhelmingly young adult and female, a demographic that has responded strongly to her candid personal content.
Yes, she has a named partnership with PacSun, which she tags as #pacpartner in sponsored posts. It's one of her most visible recurring brand relationships and aligns closely with the fashion and style content she mixes into her feed.
She has worked with Dior, appearing in content tagged #dioraddict. Alongside her PacSun deal, the Dior collaboration shows she operates across both accessible and premium fashion brand tiers.
She officially lists herself as a Gamer on Instagram, and her YouTube channel does include gaming content in a Twitch-style format. In practice, though, the content that drives her largest following — dance clips, comedy skits, and lifestyle posts — places her squarely in the entertainment and pop-culture space.
Her Snapchat handle, listed directly in her TikTok bio, is shumate.anna. It's one of the few platforms where she shares a personal-style username rather than her main content-creator handle.
She has posted content tagged with both #btsliveonnetflix and #bts_arirang, pointing to active engagement with the BTS fandom rather than casual use of trending tags. Given her predominantly young adult female audience, K-pop crossover content fits naturally into her mix.
Her official business contact email uses the domain homemadeprojects.com, which is the management or production entity handling her brand partnerships. Anyone looking to collaborate with her is directed through that address.
She has used the #coachella hashtag in her posts, indicating she has attended or covered the festival firsthand. Festival content sits alongside her brand partnerships as a recurring part of her content calendar.
TikTok is by far her dominant platform, where she has built an audience well into the tens of millions — significantly larger than her Instagram following. Her TikTok engagement rate also runs well above the platform average, which is where most of her viral reach originates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@annashumatee · Instagram
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