Data refreshed Oct 8, 2026 · 11:34 PM UTC
Mental Health & Wellness United Kingdom

Annamathur

Full Creator Stats Live · Updated 2026-10-08

Annamathur is a creator with a presence on Instagram (228,111 followers), based in United Kingdom.

NicheMental Health & Wellness TierMid Engagement0.9%

Total Followers +0.2%

228K

Across Instagram

Primary Platform

YouTube

228K followers · 100% of audience

Engagement

0.9%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $4.6K–$11K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-10-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 228,111 +388 0.9% 4.9 9 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +160 +0.1% +0 +0.0% +0 +0.0% +160
Last 30 days +388 +0.2% +0 +0.0% +0 +0.0% +388
Last 90 days -274 -0.1% +0 +0.0% +0 +0.0% -274
Last 365 days -274 -0.1% +0 +0.0% +0 +0.0% -274

Audience Demographics

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224K226K227K229K230K Oct 10Jan 8Apr 8Jul 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Annamathur

Annamathur is a creator with a presence on Instagram (228,111 followers), based in United Kingdom. Their content sits in the mental health & wellness space. Their YouTube bio reads: "🧠 Psychotherapist + Speaker 📕 Sunday Times bestsellers @loveandlanding 🎤 Apple, Google, This Morning, SKY, BBC 📧 hello@matchstick.com @matchstickgroup". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Annamathur reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in wellness and related categories, Annamathur offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Annamathur's tier (Mid, 228K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What books has Anna Mathur written?

Anna Mathur is a Sunday Times bestselling author with multiple books centred on mental health, self-worth, and emotional wellbeing, promoted through her @loveandlanding brand. Her writing is aimed primarily at women and draws on her professional background as a qualified psychotherapist.

Is Anna Mathur actually a qualified psychotherapist?

Yes, Anna Mathur is a practising psychotherapist as well as a public speaker and author. Her clinical background gives her content a professional credibility that distinguishes her from lifestyle influencers covering similar mental health topics.

What is @loveandlanding on Instagram?

@loveandlanding is the publishing-focused account connected to Anna Mathur's Sunday Times bestselling books. She runs it alongside her personal @annamathur channel, using it to promote her writing and connect readers to her wider body of work.

Has Anna Mathur been on This Morning or the BBC?

Yes, Anna Mathur has appeared on This Morning, SKY, and BBC as a psychotherapy and mental wellbeing expert. These TV credits make her one of the more media-visible therapist-creators based in the UK.

Has Anna Mathur spoken at Google or Apple events?

Yes, Anna Mathur's biography confirms she has delivered talks at both Apple and Google, bringing her expertise in psychotherapy to corporate wellness audiences. This positions her as a professional keynote speaker well beyond the influencer world.

What is The Forties Formula that Anna Mathur talks about?

The Forties Formula appears to be a content series or framework Anna Mathur shares on her channel, exploring what it means to thrive as a woman in your forties. It sits alongside her coverage of perimenopause, female rage, and midlife identity shifts.

Does Anna Mathur cover perimenopause on her channel?

Yes, perimenopause is one of the more recurring and specific topics on Anna Mathur's channel, tagged consistently alongside #womenintheirforties and #thefortiesformula. She approaches the subject through a psychotherapeutic lens, which gives her audience clinical context alongside personal storytelling.

Why does Anna Mathur post about female anger and rage?

Anna Mathur regularly explores female anger and rage as psychological themes, using hashtags like #femalerage and #angerandrage. As a psychotherapist, she helps her predominantly female audience understand and process emotions that are often socially dismissed or pathologised.

Where is Anna Mathur based?

Anna Mathur is based in Guildford, Surrey, in the south of England. Her UK roots come through in her media appearances on British television and in her audience, which is heavily weighted toward UK and US followers.

What is Matchstick Group and how does it connect to Anna Mathur?

Matchstick Group is the business entity associated with Anna Mathur's commercial and partnership work, listed in her bio with a dedicated contact address. It handles the professional and brand-facing side of her career as a speaker, author, and creator.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 8, 2026, 11:34 PM UTC · Slug: annamathur

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