United Kingdom
Annamathur is a creator with a presence on Instagram (228,111 followers), based in United Kingdom.
Total Followers +0.2%
228K
Across Instagram
Primary Platform
YouTube
228K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.6K–$11K / IG post
Her latest title, released 8 August 2024, expands her focus beyond motherhood into broader anxiety and fear management, continuing her run of Sunday Times bestsellers.
Anna's twice-weekly mental health podcast, which covers anxiety, self-worth and therapy insights, has surpassed the 3M download mark, cementing her as a leading UK wellbeing audio voice.
Psychologies ran a profile interview with Anna tied to her latest book, discussing fear, joy, and her evolving platform beyond the motherhood niche.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 228,111 | +388 | 0.9% | 4.9 | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +160 +0.1% | +0 +0.0% | +0 +0.0% | +160 |
| Last 30 days | +388 +0.2% | +0 +0.0% | +0 +0.0% | +388 |
| Last 90 days | -274 -0.1% | +0 +0.0% | +0 +0.0% | -274 |
| Last 365 days | -274 -0.1% | +0 +0.0% | +0 +0.0% | -274 |
Daily follower snapshots from CreatorDB's longitudinal index.
Annamathur is a creator with a presence on Instagram (228,111 followers), based in United Kingdom. Their content sits in the mental health & wellness space. Their YouTube bio reads: "🧠Psychotherapist + Speaker 📕 Sunday Times bestsellers @loveandlanding 🎤 Apple, Google, This Morning, SKY, BBC 📧 hello@matchstick.com @matchstickgroup". The full audience and engagement breakdown is below.
Annamathur reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in wellness and related categories, Annamathur offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Annamathur's tier (Mid, 228K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Anna Mathur is a Sunday Times bestselling author with multiple books centred on mental health, self-worth, and emotional wellbeing, promoted through her @loveandlanding brand. Her writing is aimed primarily at women and draws on her professional background as a qualified psychotherapist.
Yes, Anna Mathur is a practising psychotherapist as well as a public speaker and author. Her clinical background gives her content a professional credibility that distinguishes her from lifestyle influencers covering similar mental health topics.
@loveandlanding is the publishing-focused account connected to Anna Mathur's Sunday Times bestselling books. She runs it alongside her personal @annamathur channel, using it to promote her writing and connect readers to her wider body of work.
Yes, Anna Mathur has appeared on This Morning, SKY, and BBC as a psychotherapy and mental wellbeing expert. These TV credits make her one of the more media-visible therapist-creators based in the UK.
Yes, Anna Mathur's biography confirms she has delivered talks at both Apple and Google, bringing her expertise in psychotherapy to corporate wellness audiences. This positions her as a professional keynote speaker well beyond the influencer world.
The Forties Formula appears to be a content series or framework Anna Mathur shares on her channel, exploring what it means to thrive as a woman in your forties. It sits alongside her coverage of perimenopause, female rage, and midlife identity shifts.
Yes, perimenopause is one of the more recurring and specific topics on Anna Mathur's channel, tagged consistently alongside #womenintheirforties and #thefortiesformula. She approaches the subject through a psychotherapeutic lens, which gives her audience clinical context alongside personal storytelling.
Anna Mathur regularly explores female anger and rage as psychological themes, using hashtags like #femalerage and #angerandrage. As a psychotherapist, she helps her predominantly female audience understand and process emotions that are often socially dismissed or pathologised.
Anna Mathur is based in Guildford, Surrey, in the south of England. Her UK roots come through in her media appearances on British television and in her audience, which is heavily weighted toward UK and US followers.
Matchstick Group is the business entity associated with Anna Mathur's commercial and partnership work, listed in her bio with a dedicated contact address. It handles the professional and brand-facing side of her career as a speaker, author, and creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@annamathur · YouTube
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