India
Ankita Chhetri is a Mumbai-based content creator and actor who built a substantial cross-platform following rooted primarily in beauty, lifestyle, and entertainment content.
Total Followers -0.1%
9.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
275K followers · 3% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $18K–$42K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1669 -0.1% | +0 +0.0% | -1669 |
| Last 30 days | +0 +0.0% | -5310 -0.4% | +0 +0.0% | -5310 |
| Last 90 days | -990 -0.4% | -14868 -1.0% | +0 +0.0% | -15858 |
| Last 365 days | -990 -0.4% | -14868 -1.0% | +0 +0.0% | -15858 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Maybelline India Beauty / Cosmetics | Sponsored content | Long-term | — | |
| YSL Beauty Beauty / Cosmetics | Sponsored content | Long-term | — |
Ankita Chhetri is a Mumbai-based content creator and actor who built a substantial cross-platform following rooted primarily in beauty, lifestyle, and entertainment content. Her largest historical footprint sits on TikTok, where she accumulated millions of followers before the platform's disruption in the Indian market — a legacy audience that speaks to the early momentum she generated as part of India's first wave of short-video creators. She is currently managed by Clout Pocket Aces, the talent arm associated with Pocket Aces, one of India's more established digital entertainment companies, which positions her within a professionally managed creator ecosystem rather than the self-managed influencer space. Her self-description as both content creator and actor signals an ambition that extends beyond platform-native content.
Ankita's content spans beauty tutorials, makeup how-tos, skincare, couple-oriented storytelling, and occasional singing or music-adjacent posts — a mix that keeps her audience broad while remaining firmly anchored in the beauty and lifestyle vertical. Brand partnerships with Maybelline India and YSL Beauty confirm her standing in the premium-to-mass beauty segment, with the YSL association in particular indicating she commands deals at the upper end of Indian beauty influencer positioning. Her audience skews heavily young and female — the dominant cohort being women aged 18 to 24 — with a meaningful diaspora reach across the US and UK. With Instagram remaining her most active platform and engagement running above category median, she is well-placed for beauty and lifestyle brand integrations targeting urban, digitally fluent South Asian women both domestically and in global diaspora markets.
Ankitachhetri25 reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Maybelline India and YSL Beauty. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Cosmetics and related categories, Ankitachhetri25 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ankitachhetri25's tier (Mega, 9.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Yes — Ankita Chhetri describes herself as both a content creator and actor in her own Instagram bio. She is based in Mumbai, India's entertainment capital, which connects her digital work to the broader Bollywood and streaming entertainment world. Her career is managed by Clout Pocket Aces, a professional Indian entertainment management company.
Ankita Chhetri has partnered with two major global beauty houses — Maybelline India and YSL Beauty. Her Maybelline work has centered on hair and curl-care products, while her YSL Beauty campaigns have featured collections including the YSL Love Nude line. Landing both partnerships places her among the most brand-active beauty creators in the Indian market.
Yes, curly hair care is a recognizable pillar of Ankita Chhetri's content, with hashtags like #curlpower and #curlyandproud consistently appearing in her posts. She has partnered with Maybelline India around curl-focused product launches, including campaigns tied to the Lifter Gel. This makes her a go-to reference for Indian audiences with curly or wavy hair looking for honest product recommendations.
Ankita Chhetri partnered with YSL Beauty to promote the Love Nude lip collection, posting under hashtags like #ysllovenude and #blurthelines. The campaign is designed for a young, aspirational female audience — precisely the demographic that makes up the majority of her fanbase. YSL Beauty activations at this scale represent some of the higher-investment brand deals in India's beauty creator space.
Ankita Chhetri is represented by Clout Pocket Aces, which she credits directly in her Instagram bio as @cloutpocketaces. Pocket Aces is a well-established Indian digital entertainment and talent management company. This level of professional management is consistent with her Mega-tier status and her ability to secure partnerships with global names like Maybelline and YSL Beauty.
As of late 2026, Ankita Chhetri's last YouTube upload was around four months prior, pointing to a clear pause in activity on that platform. Despite holding over 275,000 YouTube subscribers, her day-to-day engagement is concentrated on Instagram, where she posts more frequently and sustains above-average engagement rates. Shifts in platform priority are common for Mega-tier creators juggling brand campaigns, acting work, and audience-building across multiple channels.
Ankita Chhetri built a following of over 8 million on TikTok, but the platform has faced repeated bans and access restrictions in India since 2020, disrupting posting for the vast majority of Indian creators on the app. Her active content activity has since consolidated onto Instagram and YouTube. Her TikTok count still reflects the genuine scale of her audience reach built before those restrictions took effect.
Couple-themed content is one of Ankita Chhetri's established YouTube content categories, sitting alongside her beauty tutorials, skincare posts, and lifestyle vlogs. This style of personal, relatable content resonates strongly with her core audience of young women aged 18 to 34. It gives her channel a people-and-blog dimension beyond purely product-focused beauty content.
Ankita Chhetri is based in Mumbai, as listed in her own Instagram bio. Mumbai is the center of India's film, TV, and digital entertainment industries, which aligns naturally with her dual identity as a content creator and actor. The large majority of her cross-platform audience is also located in India, with a notable secondary following in the United States and United Kingdom.
Despite YouTube being her declared primary platform, Ankita Chhetri's single largest audience is on TikTok, where she accumulated over 8 million followers. Her Instagram following of over 1.5 million also far exceeds her YouTube subscriber count, and Instagram is currently her most active and highest-engagement platform. Across all three platforms combined, her total reach firmly places her in the Mega creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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