Anewuntoldstory

About Anewuntoldstory

A New Untold Story — abbreviated, with full self-awareness, as "ANUS" — is a Barstool Sports-affiliated comedy podcast and multi-format content brand built around hosts Nick Turani, Kyle Bauer, and Owen Roeder. Operating out of the United States and distributed across YouTube, Instagram, and TikTok, the project leans into improv-driven humor, pop-culture commentary, and an unpolished, conversational tone that fits squarely within the Barstool Sports ecosystem. Beyond the flagship weekly podcast, the team produces a recurring clip show called "Yo! Can I Get This On Barstool?", man-on-the-street segments, vlogs, and sketches — a deliberately sprawling content portfolio that the brand openly frames as a comedic "diversified" enterprise rather than a single-format channel.

The audience skews heavily male and spans a broad age range from young adults through the mid-forties, which aligns well with the Barstool Sports demographic playbook. Sponsors like DraftKings and Stella Blue Coffee signal a sports-adjacent, male-lifestyle positioning, while Rocket Money and Zocdoc suggest the show also pulls a slightly older professional audience willing to engage with financial and health categories. Hashtag history points to recurring integrations with men's apparel and gear brands — Chubbies, Bird Dogs, Marine Layer — reinforcing that niche. With consistent posting cadence across all three platforms and engagement tracking modestly above category median, the brand is well-positioned to expand its sponsor tier deeper into the men's lifestyle and sports-betting verticals as its Barstool association continues to lend it built-in credibility.

Why brands partner

Anewuntoldstory reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, Personal Care, Gaming / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Zocdoc and DraftKings. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Apparel and related categories, Anewuntoldstory offers a defined, creative-fit audience rather than broad, low-intent impressions.