United States
Anazalafamily is a creator with a presence on YouTube (14,100,000 followers), Instagram (579,547 followers), based in United States.
Total Followers +2.2%
14.7M
Across YouTube, Instagram
Primary Platform
YouTube
14.1M followers · 96% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $8.7K–$20K / IG post
The family brought their digital world to life with a sold-out show at Prudential Center, NJ, meeting thousands of fans in person for the first time after years of sharing their lives online.
The kids-entertainment trade publication spotlighted the family's growth trajectory and noted their Guinness World Record for most YouTube views in 24 hours on a gender-reveal video (9.8M+ views), flagging their potential in consumer products and entertainment.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100K +0.7% | +0 +0.0% | +0 +0.0% | +100K |
| Last 30 days | +306K +2.2% | +12K +2.1% | +0 +0.0% | +318K |
| Last 90 days | +1.3M +9.3% | +0 +0.0% | +0 +0.0% | +1.3M |
| Last 365 days | +1.3M +9.3% | +0 +0.0% | +0 +0.0% | +1.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Govee Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Paramount Pictures Entertainment / Film | Sponsored content | YouTube | 2023–2024 | — |
| HoYoverse (Genshin Impact) Gaming | Sponsored content | YouTube | 2023–2024 | — |
Anazalafamily is a creator with a presence on YouTube (14,100,000 followers), Instagram (579,547 followers), based in United States. Their content sits in the family & parenting space. Their YouTube bio reads: "Anazala Family Main Channel : Screen Time is Family Time Again❤️ Our goal is to provide unique & family friendly content that allows people of all ages to sit down and enjoy together. Welcome to your new home!". The full audience and engagement breakdown is below.
Anazalafamily reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Entertainment / Film, Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Govee and Paramount Pictures. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Entertainment / Film and related categories, Anazalafamily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Anazalafamily's tier (Mega, 14.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name Anazala is a portmanteau of the two parents' first names — Anas and Asala — blended together to form the family brand. It's a common naming convention for couple-and-family channels, and the Marwah family built their entire YouTube identity around it.
The family's surname is Marwah, which shows up in the Instagram handles of both children — @milamarwah and @noahmarwah. The parents, Anas and Asala, chose to lead with their combined first names as the channel brand rather than their last name.
The Anazala Family has two children: Mila and Noah, both of whom appear regularly in the family's YouTube videos. They each have their own Instagram handles — @milamarwah and @noahmarwah — showing they've built individual followings alongside the main family channel.
#milaforpresident is a running fan phrase and hashtag celebrating Mila Marwah, one of the family's children, whose personality on camera has become a standout for viewers. The family has leaned into it as a signature community moment, using it in their own posts and hashtag sets.
The Anazala Family has tagged MrBeast Lab in their content, indicating a promotional partnership with the brand. MrBeast Lab is a consumer products line within the MrBeast creator network, and family-friendly channels like Anazala have been among its content partners.
Yes — the Anazala Family served as a Paramount partner for the Smurfs movie, creating family-friendly promotional content tied to the film's release. They tagged the campaign with #paramountpartner and #smurfsmovie, making it one of their higher-profile branded collaborations.
Govee, the smart home lighting and décor brand, partnered with Anazala Family for sponsored content on YouTube. Their home-based, family challenge video style makes them a natural fit for lifestyle and home tech brands targeting household audiences.
The Anazala Family's Instagram account went dormant, with no new posts for well over a year, as the family shifted their focus almost entirely to YouTube. Their main channel, which has grown to over 14 million subscribers, is clearly where they put all their creative energy and upload consistently.
Anazala Family is known for high-concept family challenge videos alongside everyday vlogs — formats like living in an RV for 24 hours, turning their house into a five-star hotel, and buying every abandoned product they could find. The mix of lifestyle experimentation and emotional milestones, like a son's first day of kindergarten, is core to their appeal.
Anazala Family has grown to over 14 million subscribers on YouTube, putting them firmly in the Mega creator tier. Their audience is predominantly based in the United States, with strong reach in the UK and Canada as well, and they upload on a consistent schedule that keeps the channel growing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@anazalafamily · YouTube
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