United States
Anastasile is a Los Angeles-based beauty creator whose content spans makeup application, hair styling, and skincare — with a particular lean into the glass-skin and skin-reset aesthetic that has dominated beauty TikTok in the mid-2020s.
Total Followers +1.4%
14M
Across TikTok, Instagram
Primary Platform
TikTok
8.9M followers · 64% of audience
Engagement
9.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $61K–$142K / IG post
Forbes ran a feature on Anastasia Tupitsyna (Anastasile), highlighting how she built a global audience through makeup transition videos and controls every stage of her content production — from scripting and filming to editing — leveraging a background in 3D and visual effects.
She appeared at the Medicube Glowland Pop Up VIP preview on March 18, 2025 in LA, reflecting her ongoing partnership with the K-beauty device brand that she has also promoted via paid TikTok content.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +59K +1.2% | +0 +0.0% | +59K |
| Last 30 days | +0 +0.0% | +199K +3.9% | +0 +0.0% | +199K |
| Last 90 days | +0 +0.0% | +530K +10.5% | +0 +0.0% | +530K |
| Last 365 days | +0 +0.0% | +530K +10.5% | +0 +0.0% | +530K |
Daily follower snapshots from CreatorDB's longitudinal index.
Anastasile is a Los Angeles-based beauty creator whose content spans makeup application, hair styling, and skincare — with a particular lean into the glass-skin and skin-reset aesthetic that has dominated beauty TikTok in the mid-2020s. Operating across TikTok and Instagram, she has built a combined following in the tens of millions, with her TikTok presence forming the larger base and her Instagram growing at a notably strong clip. Her content style leans tutorial-adjacent but with a polished, aspirational finish — blowout routines, roller sets, and skincare device deep-dives that reward both casual viewers and beauty enthusiasts looking for replicable techniques. The short-form format suits her well: her engagement rate runs several times above the category median, a signal that her audience actively participates rather than passively scrolls.
Her audience skews heavily female and concentrates in the 18–34 age bracket, with the majority based in the United States and a meaningful secondary reach across the UK, Canada, and Australia — a footprint that makes her attractive to brands seeking English-language beauty consumers on both sides of the Atlantic. Her sponsor mix reflects a deliberate positioning: Korean skincare device brand Medicube taps her for its AGE-R line, signaling trust in her ability to explain technical skincare products, while partnerships with LolaVie and professional haircare labels reinforce her credibility across both skin and hair verticals. That dual-category authority, combined with audience engagement that consistently outpaces peers, positions Anastasile as a reliable performance bet for beauty brands targeting young, purchase-ready consumers — and suggests continued upward trajectory as the glass-skin and at-home-treatment categories expand.
Anastasile reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Medicube. Engagement on TikTok runs around 9.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Anastasile's tier (Mega, 14M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Anastasile is one of TikTok's most-followed creators for glass skin content, posting under hashtags like #glassskin, #glassifier, and #skintok. Her tutorials typically combine skincare devices and layered treatments, often featuring sponsored tools from Medicube, and they consistently pull engagement rates far above the beauty category average.
Anastasile has partnered with Medicube to feature their AGE-R device, including the BoosterProX2 attachment. In a recent sponsored post she described the AGE-R as an upgrade she didn't think she needed — positioning it as a centerpiece of her at-home skin treatment routine.
In her roller blowout tutorials, Anastasile has tagged LolaVie Perfect Leave-In, Rand Co Dallas Volume Spray, and Joi as her go-to styling products. These step-by-step blowout videos are a signature content format for her alongside her skincare tutorials.
Anastasile uses the hashtag #glassifier as part of her signature glass skin content on TikTok and Instagram. The term captures her approach to achieving a luminous, near-reflective skin finish, which she demonstrates through skincare device tutorials and layered product routines rather than heavy makeup coverage.
Anastasile's ad and PR inquiries are routed through Pink Cloud Agency, listed as anastasile@pinkcloud.agency in both her TikTok and Instagram bios. As a Mega-tier creator with well over 14 million combined followers, her partnership rates sit firmly at the top of the market for beauty influencers.
Yes, Anastasile has posted Barbie-themed beauty content, reflected in the #barbie hashtag appearing among her top tags. That kind of trend-reactive makeup sits alongside her ongoing glass skin and hair styling content as part of her broader beauty identity.
Anastasile's TikTok engagement runs multiple times above the beauty category benchmark — an unusual result for a creator at Mega scale, where engagement typically dilutes as follower counts climb. It points to an unusually loyal audience that actively interacts with her tutorials and product recommendations rather than passively scrolling past them.
Documented partnerships in her content include Medicube for at-home skincare devices, LolaVie for hair leave-in treatment, and Rand Co and Joi for blowout styling products. Her audience skews heavily female and aged 18–34, making her a natural fit for premium beauty and haircare brands targeting that demographic.
Anastasile is based in Los Angeles, which she lists in both her TikTok and Instagram bios. The majority of her audience is in the United States, which strengthens her value for domestic beauty brand campaigns that prioritize American reach.
Anastasile built her platform primarily on TikTok, where she has grown to nearly 9 million followers, but her Instagram has crossed 5 million and has recently been showing stronger month-over-month growth. Combined, the two accounts push her total reach well above 14 million followers across both platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@anastasile · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.