Brazil
Ana Beatriz Barbosa is a Brazilian psychiatrist who built her digital presence around a distinctive personal angle: she herself has ADHD, making her simultaneously clinician and subject on the topics she covers.
Total Followers +0.7%
13.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.7M followers · 36% of audience
Engagement
10.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $85K–$199K / IG post
The psychiatrist and PodPeople host confirmed dates at London's Royal Geographical Society (May 15) and Geneva's Bâtiment des Forces Motrices (May 17), with VIP meet-and-greet options at each stop.
Barbosa headlined the 4th edition of Expoeducare (April 8–9, Rio Preto/SP), where PodPeople was described as the largest mental health podcast in Latin America.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.1% | +0 +0.0% | +6K |
| Last 30 days | +40K +0.9% | +53K +0.7% | +0 +0.0% | +93K |
| Last 90 days | +92K +1.9% | +258K +3.6% | +0 +0.0% | +350K |
| Last 365 days | +92K +1.9% | +258K +3.6% | +0 +0.0% | +350K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Axom Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Doctor's First Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
Ana Beatriz Barbosa is a Brazilian psychiatrist who built her digital presence around a distinctive personal angle: she herself has ADHD, making her simultaneously clinician and subject on the topics she covers. Her podcast and multimedia platform, Pod People, explores mental health, human behavior, and self-knowledge, blending clinical expertise with accessible storytelling. Rather than limiting herself to theory, she contextualizes real news events and social phenomena through a psychiatric lens — a format that has drawn a multi-million-subscriber following across YouTube and Instagram and sustains engagement rates well above category norms.
Her audience spans a wide adult range, with notable weight in the 25–44 segment alongside a sizeable over-45 contingent, suggesting she resonates with professionally active listeners as much as younger adults. Significant US and UK audience shares point to a diaspora-connected reach beyond her Brazilian core. Sponsors in the health and medical categories — including Doctor's First — align naturally with her clinical credibility and lend her partnerships an authority that lifestyle-only creators struggle to match. A European live-event tour spanning London, Geneva, Lisbon, and Braga signals expanding off-platform ambitions, positioning her as a mental health communicator with genuine cross-border traction and strong long-term fit for health, wellness, and education-adjacent brands.
Anabeatriz11 reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Axom and Doctor's First. Engagement on YouTube runs around 10.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Anabeatriz11 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Anabeatriz11's tier (Mega, 13.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Ana Beatriz Barbosa is a licensed psychiatrist (psiquiatra) in Brazil, not just a wellness influencer discussing mental health. This clinical background is the foundation of her entire brand — she approaches topics like ADHD, borderline personality disorder, and human behavior from a trained medical perspective, which sets her apart from most mental health creators on YouTube and Instagram.
Yes, she openly discloses in her Instagram bio that she has TDAH — the Portuguese acronym for ADHD. Being a psychiatrist who personally lives with ADHD is central to her content identity, giving her a dual lens of clinical expertise and lived experience that resonates deeply with her audience.
Her real name is Ana Beatriz Barbosa, which she confirms in her TikTok bio. She uses the handle anabeatriz11 across YouTube, Instagram, and TikTok, and her podcast and content brand operates under the name PodPeople.
PodPeople is Ana Beatriz Barbosa's podcast and content brand, which she describes as a place to hear from people who create, inspire, and make things happen. The brand runs across her social platforms — her handles include @podpeopleanabeatriz — and her YouTube channel serves as the main hub for longer-form episodes and conversations.
Her core philosophy, stated directly in her Instagram bio, is "Stop trying to fix your brain. Start understanding it." She argues against the idea that neurodivergent or struggling minds need to be corrected, and instead promotes self-knowledge and compassion toward how your specific brain actually works. This framing is a deliberate pushback against pathologizing mental differences.
Yes, as of 2026 she announced a European live tour with planned stops in London, Geneva, Lisbon, and Braga. Ticket links were promoted through her TikTok bio, marking a significant move to meet her international audience in person — notable given that a large share of her following is based outside Brazil.
Several of her most-discussed posts analyze real-life tragedies and criminal cases — such as the story of three-year-old Gustavo in Palmas (TO) and the Rafael Winques case — through a psychiatric and behavioral lens. She uses these high-profile events to explore themes like family psychology, social failure, and human behavior in ways that connect clinical insight to events her audience is already following.
Yes, borderline personality disorder (BPD) is one of the specific conditions she addresses, appearing prominently in her hashtags as #transtornoborderline and #borderline. As a psychiatrist, she covers BPD alongside ADHD, neuroeducation, and self-awareness content, giving her audience clinically grounded explanations of conditions that are often misrepresented online.
Her confirmed sponsors include Doctor's First and Axom, both featured in YouTube sponsored content in 2026. The partnerships align with her health and mental health positioning, and given her Mega-tier reach across YouTube and Instagram, brand deals in this space are a natural fit.
Despite creating content primarily in Portuguese and being based in Brazil, a substantial portion of her audience comes from countries like the United States and the United Kingdom. Her topics — ADHD, mental health, human behavior — carry universal appeal, and her highly engaged community suggests she draws viewers actively seeking her specific clinical and educational perspective rather than stumbling onto her content casually.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@anabeatriz11 · YouTube
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