Data refreshed Oct 2, 2026 · 3:24 AM UTC
Adaptive Sports & Fitness United States

Amypurdygurl

Full Creator Stats Live · Updated 2026-10-02

Amy Purdy is a professional adaptive snowboarder, keynote speaker, and New York Times bestselling author based in the United States whose public profile is built around one of sport's most compelling comeback stories.

NicheAdaptive Sports & Fitness TierMacro Engagement4.8%

Total Followers +1.8%

1.2M

Across Instagram, TikTok

Primary Platform

YouTube

628K followers · 51% of audience

Engagement

4.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $9.4K–$22K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-10-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 628,267 +16K 4.8% 7.9 today
TikTok 604,100 +7K 4.2% 2.1 9 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +3K +0.4% +604 +0.1% +0 +0.0% +3K
Last 30 days +16K +2.5% +7K +1.1% +0 +0.0% +23K
Last 90 days +19K +3.0% +7K +1.1% +0 +0.0% +26K
Last 365 days +19K +3.0% +7K +1.1% +0 +0.0% +26K

Audience Demographics

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561K580K598K617K635K Oct 4Jan 2Apr 3Jul 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram Long-term —
Founder / owned brand Instagram Long-term —
Background

About Amypurdygurl

Amy Purdy is a professional adaptive snowboarder, keynote speaker, and New York Times bestselling author based in the United States whose public profile is built around one of sport's most compelling comeback stories. After losing both legs below the knee at nineteen following a near-fatal bout of bacterial meningitis, she went on to become a three-time Paralympic medalist in adaptive snowboarding and a prominent voice in disability representation. Her appearance on Dancing with the Stars Season 18 — as the first Paralympian to compete on the show — expanded her mainstream audience significantly and remains a touchstone in her content, including her recent emotional coverage of Ezra Frech's own DWTS journey.

Across Instagram and TikTok, Purdy frames her posts around purpose-driven storytelling — disability advocacy, athletic achievement, grief, and adaptive sports — earning engagement well above category norms for her follower tier. Her audience skews female and concentrates heavily in the 25–34 bracket, aligning naturally with her book, keynote circuit, and aspirational lifestyle positioning. A long-standing Toyota partnership and Goldman Sachs-adjacent corporate associations reinforce her credibility with premium sponsors and event buyers. As founder of Adaptive Action Sports, she occupies a clear lane at the intersection of elite sport, motivational speaking, and disability inclusion — a positioning that continues to gain commercial relevance as authentic representation becomes a higher priority for major brand campaigns.

Brand fit

Why brands partner

Amypurdygurl reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive, Adaptive / Nonprofit Sports, a clear signal of fit for brands in those categories. Demonstrated partners include Toyota and Adaptive Action Sports. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive and related categories, Amypurdygurl offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Amypurdygurl's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why does Amy Purdy have prosthetic legs?

Amy Purdy lost both legs below the knee at age 19 after contracting bacterial meningitis that sent her body into septic shock. The illness also cost her her spleen and both kidneys — her father donated one of his kidneys to save her life — an experience she credits as the origin of her philosophy around resilience and living with purpose.

Was Amy Purdy the first Paralympian on Dancing with the Stars?

Yes, Amy Purdy made history as the first Paralympian to compete on Dancing with the Stars, joining Season 18 in 2014. She partnered with Derek Hough and finished as runner-up, with routines that openly showcased her prosthetic legs rather than hiding them.

What sport is Amy Purdy a Paralympic medalist in?

Amy Purdy is a competitive adaptive snowboarder who has earned three Paralympic medals across her career, making her one of the most decorated Para snowboarders in the sport. She was a key figure in helping establish Paralympic snowboarding as a recognized global competitive discipline.

What book did Amy Purdy write?

Amy Purdy wrote On My Own Two Feet: From Losing My Legs to Learning the Dance of Life, which became a New York Times bestseller. Her TikTok bio also references a newer book she has been actively promoting to her audience.

What is Adaptive Action Sports and did Amy Purdy found it?

Amy Purdy co-founded Adaptive Action Sports, a nonprofit that creates opportunities for young people with physical disabilities to participate in action sports like snowboarding, skateboarding, and surfing. The organization is a central part of her mission to expand access and visibility for the adaptive sports community.

What is Amy Purdy's deal with Toyota?

Amy Purdy has a long-running brand partnership with Toyota as part of their #teamTOYOTA ambassador program, appearing regularly in content under the #letsgoplaces campaign. The partnership aligns her with Toyota's broader messaging around mobility, freedom, and overcoming physical limits.

Who was Amy Purdy's partner on Dancing with the Stars Season 18?

Amy Purdy danced with professional partner Derek Hough during her run on DWTS Season 18. Their partnership was widely praised for performances that worked creatively around her prosthetic legs while challenging what audiences expected from a contestant with a physical disability.

Why did Amy Purdy get emotional watching Ezra Frech on Dancing with the Stars?

Amy Purdy has shared that watching Paralympic sprinter Ezra Frech compete on DWTS stirred deep emotions because she was the show's first-ever Paralympian and understands the weight of representing the disability community in a mainstream entertainment arena. Seeing another adaptive athlete carry that mantle brought those personal memories and feelings back to the surface in a powerful way.

Why does Amy Purdy use #representationmatters in her posts?

Amy Purdy uses #representationmatters to underscore the broader significance of disabled and adaptive athletes appearing in mainstream spaces — from Paralympic podiums to primetime TV. For her, visibility is core to her advocacy work, reflecting her belief that showing up in these spaces creates real impact for people with disabilities who rarely see themselves represented.

Does Amy Purdy speak at corporate events like Goldman Sachs?

Yes, Amy Purdy is an active keynote speaker who has presented at major institutional and corporate events, including Goldman Sachs gatherings she has referenced in her social content. Her talks center on resilience, adaptive thinking, and living a life of purpose — themes drawn directly from her story as a meningitis survivor, Paralympic medalist, and bestselling author.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 2, 2026, 3:24 AM UTC · Slug: amypurdygurl

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