Amna Khan, known on Instagram as @amna.skhann, is a Karachi-based travel blogger and lifestyle creator who documents personal journeys through a candid, diary-style lens.
Total Followers +0.6%
185K
Across Instagram
Primary Platform
YouTube
185K followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 185,277 | +1K | 5.4% | 3.3 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +93 +0.1% | +0 +0.0% | +0 +0.0% | +93 |
| Last 30 days | +1K +0.6% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +7K +3.9% | +0 +0.0% | +0 +0.0% | +7K |
| Last 365 days | +7K +3.9% | +0 +0.0% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Amna Khan, known on Instagram as @amna.skhann, is a Karachi-based travel blogger and lifestyle creator who documents personal journeys through a candid, diary-style lens. Her content leans into the everyday texture of travel — morning strolls down Istanbul's Istiklal Street, the logistics of booking trips independently, and the quieter, more intimate moments of being abroad with family. The recurring Umrah references signal a faith-conscious dimension to her travel content that resonates strongly with Muslim audiences in Pakistan and the broader South Asian diaspora. Beyond content creation, she is the founder of AK by Amna Khan, a brand venture that positions her as an entrepreneur as well as a personality.
Her audience skews evenly across genders — a relatively rare balance for a female travel creator — and is concentrated in the 18–34 age band, with nearly half her following based in Pakistan and a meaningful slice from India, the United States, and the United Kingdom. Her engagement rate runs well above the category median, suggesting an audience that actively participates rather than passively scrolls. This combination of a diaspora-spanning reach, a founder credential, and above-average community trust makes her an attractive fit for travel, fashion, and lifestyle brands looking to connect authentically with young Muslim consumers in South Asia and beyond. As she continues building the AK by Amna Khan brand alongside her content, her trajectory appears oriented toward consolidating influence across both the creator and entrepreneurial sides of her identity.
Amna.Skhann reaches an audience concentrated in PAK primarily through YouTube, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PAK-focused brands in travel and related categories, Amna.Skhann offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amna.Skhann's tier (Mid, 185K combined followers, PAK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
AK by Amna Khan is a brand founded by Amna herself, run under the Instagram handle @akbyamnakhan. She built it alongside her content career, making her both a travel blogger and an entrepreneur based out of Karachi, Pakistan.
Amna.Skhann is professionally managed by @itsramshaunfiltered, as she states directly in her Instagram bio. Having dedicated management signals she is actively fielding brand partnerships and collaborations at a professional level.
Yes, Amna.Skhann has posted travel content from Istanbul, Turkey, including a morning-routine-style video and footage from the famous Istiklal Street. Her Turkey content is among her most recognizable travel series and reflects her signature style of documenting city life up close.
She does — her Turkey travel content was tagged 'sisters,' suggesting she frequently brings family along on trips. This adds a personal, relatable dynamic to her travel posts that resonates with her audience.
Amna.Skhann has referenced Umrah in her travel content, noting it is one of the few journeys where she occasionally lets someone else handle the logistics rather than booking everything herself. This suggests Umrah content carries a more personal and spiritual weight compared to her regular travel blogging.
She has openly stated that she handles all her own travel bookings — flights, accommodation, and itineraries — herself, with Umrah being the occasional exception. This DIY approach gives her travel content an authentic, first-person feel rather than a sponsored-itinerary look.
Her full name appears to be Amna Khan — the brand she founded, @akbyamnakhan, uses the initials AK, which align with Amna Khan. She goes by the handle Amna.Skhann across her social platforms, which has become her recognized creator identity.
Yes, Amna.Skhann is based in Karachi, Pakistan, as she notes in her Instagram bio. Her audience skews heavily Pakistani, reflecting a strong local following built around her lifestyle and travel content.
Amna.Skhann creates travel and lifestyle content, including city morning routines, travel diaries, and personal moments often shared with family. Her posts lean toward an immersive, day-in-the-life style rather than polished destination guides, with Turkey and Umrah trips being standout content threads.
Amna.Skhann has grown to over 185,000 followers on Instagram, placing her firmly in the Mid-tier creator range. Her engagement rate runs well above the category average, which suggests her audience is highly active and genuinely invested in her content rather than passively following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amna.skhann · YouTube
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