Amira-Star is a Saudi Arabian content creator based in Dubai who operates under the recognizable "Mero Family" brand — a family-oriented Arabic-language channel built around day-in-the-life vlogs, gift surprise videos, cooking experiments, and domestic lifestyle content.
Total Followers +0.2%
3.4M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 62% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$36K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +761 +0.1% | +0 +0.0% | +761 |
| Last 30 days | +10K +0.5% | -2917 -0.2% | +0 +0.0% | +7K |
| Last 90 days | +29K +1.4% | +2K +0.1% | +0 +0.0% | +31K |
| Last 365 days | +29K +1.4% | +2K +0.1% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
Amira-Star is a Saudi Arabian content creator based in Dubai who operates under the recognizable "Mero Family" brand — a family-oriented Arabic-language channel built around day-in-the-life vlogs, gift surprise videos, cooking experiments, and domestic lifestyle content. Recurring family members, including her sister and daughter, form the cast of her videos, placing her squarely within the Gulf family vlog tradition. With a combined following of several million across YouTube and Instagram, she has built meaningful reach across the Arabic-speaking world, with Morocco and Saudi Arabia representing her two largest audience concentrations.
Despite the family lifestyle framing, her audience skews strongly male and is concentrated in the 18–34 age band — a demographic that likely reflects cross-pollination with gaming content, including Call of Duty and battle royale formats, that also appears across her YouTube catalog. Her Instagram remains her most active platform, sustaining engagement comfortably above the category median, while her YouTube output has been on an extended pause. SHEIN is her most prominent brand partner, appearing repeatedly across video titles and campaign hashtags, anchoring her positioning in accessible fashion and everyday consumer goods. As Arabic-language lifestyle content continues to attract Gulf-region and North African advertising budgets, her dual-platform footprint and commercially engaged audience make her a practical fit for mass-market consumer brands.
Amira-Star reaches an audience concentrated in SAU primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Shein. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Amira-Star's tier (Macro, 3.4M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
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Mero Family is the family brand name tied to Amira-Star's YouTube presence — her contact email in her bio reads merofamily2020@gmail.com, and her top hashtags include #ميرو_فاميلي and #عائلة_ميرو. Amira-Star is the creator's personal handle, while Mero Family functions as the broader channel identity built around her family-focused content.
As of mid-2026, Amira-Star's last YouTube upload was over a year prior, leaving the channel dormant for an extended stretch. No official explanation has been given, but she has remained consistently active on Instagram in the same period, suggesting her posting focus shifted to that platform rather than a full creative pause.
Amira-Star is Saudi by nationality but is based in Dubai, UAE — her Instagram bio explicitly shows a UAE flag and lists Dubai as her location. Living in Dubai while holding Saudi roots is a very common arrangement among Arabic-language lifestyle creators in the Gulf region.
Mimi Batat (ميمي بطاط) is Amira-Star's sister and a recurring face across her content. Several videos are built around the two of them spending the day together or Amira surprising Mimi with gifts, making her one of the most consistent personalities on the channel outside of Amira herself.
Yes — SHEIN is Amira-Star's most prominent and recurring brand partner. Sponsored content has covered SHEIN Black Friday, SHEIN Gift Week, and the MOTF premium sub-brand, with hashtags like #motfpartner and #chicambitionmotf appearing across her posts. The partnership spans both her YouTube and Instagram output.
The hashtag #اميره_وعبدالرحمن — meaning "Amira and Abdulrahman" — appears regularly across her posts, indicating Abdulrahman is a notable and consistent presence in her content universe. Beyond what the hashtag implies, no further details about his exact role are publicly confirmed in her available profile information.
Yes — at least one video title references "بنتي" (Arabic for "my daughter"), and a post describes Amira surprising both her daughter and her sister with an unexpected gift. Her daughter has featured in her family-style content alongside other relatives.
Despite being Saudi and based in Dubai, Amira-Star's single largest audience segment comes from Morocco, which accounts for well over a third of her total following, with Saudi Arabia coming in second. This cross-regional reach is typical for Arabic-language lifestyle creators whose content travels freely across the entire Arabic-speaking world.
The gender split in her audience is strikingly unusual for a female family vlogger — the vast majority of her followers are male, concentrated in the 18–34 age range. This kind of mismatch between a creator's content style and their audience demographics can reflect broad algorithmic discovery or platform-level reach patterns rather than purely intentional audience-building.
Amira-Star has built a combined following of well over three million across YouTube and Instagram, placing her firmly in the Macro creator tier. Her YouTube channel has crossed the two-million-subscriber mark, while her Instagram following sits in the seven-figure range with engagement that runs above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amira-star · YouTube
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